social media watch
Posted by Sheila Shayon on June 26, 2012 10:51 AM
Japanese clothing brand Uniqlo just tried something a little different on Pinterest: a social marketing/branded content campaign, the "Uniqlo Dry Mesh Project," that aimed to cut through ‘scrolling slumber’ with a simultaneous pinning event (some might say hacking) that animate the images in real time to catch users' attention on the social scrapbooking site.
A series of branded mosaics were posted simultaneously on Pinterest across multiple categories (such as "Geek"). As users scroll through their favorites they encounter the giant blocks of images that coalesce into a larger, branded mosaic that appeared to animate on scrolling down. Images of Dry Mesh T-shirts — which are designed to keep the wearer dry by wicking away sweat — created the mosaics. The result was certainly a visually arresting animation for an otherwise visually boring, mono-colored product.Continue reading...