social media watch
Posted by Sheila Shayon on November 1, 2013 11:37 AM
Social media has increasingly become a more relevant and necessary tool for brands to actively engage with consumers, but just being on social isn't enough. While some have a long way to go in mastering ideal social technique, some of the world's best social users are big brands—and they've got engagement across Facebook, Instagram, Twitter and other platforms down pat.
Of Fortune 500 companies, 123 have Instagram accounts—a relatively low number compared to those that have Facebook and Twitter accounts, according to data collected by TrackMaven. Of the over 19,000 images and 243 videos posted, Nike and Starbucks are two of the most popular brands on the platform, with a snowy scene from Nike the most liked and commented among brand postings.
Additionally, another study from Unruly found that 40 percent of the top Instagram videos are brand-created, with MTV leading that pack. What's more, entertainment and clothing brands seem to be the most popular brands on the platform.Continue reading...
click for a cause
Posted by Sheila Shayon on March 28, 2013 07:14 PM
eBay's latest initiative, Sell it Forward, adds a touch of philanthropy to its recent push to make the service more brand-centric and expand PayPal’s usage.
Sell it Forward lets users sell their new or lightly-used clothes, shoes, handbags and other wares and share the proceeds with Goodwill. If an item is deemed saleable and sells within two weeks, eBay customers receive 50 percent of the proceeds and the other 50 percent helps fund Goodwill's operations and charitable efforts. (If an item is not sold in 14 days, it becomes a straight donation to Goodwill, and customers receive a tax-deductable donation form.)Continue reading...
Posted by Dale Buss on January 31, 2013 12:02 PM
One of the dangers for brands in releasing Super Bowl ads and teasers early is that it allows the criticism to start early as well.
That's what various brands are facing even before kickoff of the Big Game, as Coca-Cola is the latest brand feeling the heat over its pre-Game teaser. Coke is getting criticized for its depiction of Arabs in its desert-set spot, above, while Volkswagen undergoes more examination of the Jamaican accents of the white characters in its "Get Happy" spot.
In other game-related brand developments leading into Sunday's big game, Samsung just released its Super Bowl ad teaser, "El Plato Supreme," featuring Seth Rogen and Paul Rudd pitching their ideas for Samsung's Big Game ad: "The Next Big Thing," a 2-minute spot directed by Jon Favreau, that will air during the 4th quarter of Super Bowl XLVII on Sunday. This is the second year Samsung Mobile has an ad running during the Super Bowl:Continue reading...
Posted by Mark J. Miller on July 17, 2012 02:13 PM
Remember Air Jordans? Or the Nike shoes in the “Back to the Future” films? Or, well, the bazillions of other Nike designs that have hit store shelves since the company changed its name from Blue Ribbon Sports to Nike back in 1978?
Well, that’s OK, you don’t need to remember anything anymore. Thanks to the beauty of online, you can save those brain cells that were hanging onto every detail and spec of all Nike products and now depend on Nike’s new Shoe Boxxxx game on Facebook.Continue reading...
Posted by Sheila Shayon on May 16, 2012 02:12 PM
The race for NFC-based mobile payments is heating up with projections for 2013 exceeding $13 billion globally, up from just over $7 billion in 2011, according to Gartner research.
Isis, the mobile-payments joint venture backed by AT&T, T-Mobile and Verizon, has signed up Coca-Cola, Macy’s, Aéropostale, Dillard’s, Foot Locker (and its subsidiary Champs Sports) and Jamba Juice, as well as hundreds of local retailers in Texas and Utah who will start accepting Isis payments by this summer.
Both Isis and competitor Google Wallet use NFC chips that store user’s credit card data or pre-loaded digital cash. Both companies are also working with check-out scanners and retailers including Gap, Office Max, Toys ‘R’ Us and Walgreens.
Google Wallet is currently available on four Sprint handsets and none from the mobile operators backing Isis. Sprint is the only U.S. carrier backing Google Wallet and to that end just released the LG Optimus Elite for Virgin Mobile.Continue reading...
Posted by Shirley Brady on March 23, 2012 09:01 AM
Apple's iPhone beats BlackBerry in its homeland; and could one day be made out of glass and function as a universal remote control.
AT&T sued over alleged deaf calls scam.
Bank of America tests rental program as alternative to foreclosure.
Bit.ly ranks U.S. news outlets.
Credit Suisse cuts CEO's pay 55%.
Dove launches self-esteem campaign in the U.K.
Etch A Sketch owner capitalizes on Romney-spurred attention.
Facebook strips privacy from new user policy, reportedly buys 750 patents from IBM.
FedEx called to task by Obama administration.Continue reading...
Posted by Dale Buss on March 7, 2012 09:03 AM
Amazon's original programming plans draws speculation.
Apple prepares for iPad (HD?) reveal frenzy today while new device also could be boon for Verizon Wireless; and company receives key patent for iWallet.
Arby's uses holistic approach to social media to boost Klout score.
Bank of America is bullish on girl power.
Bentley's 'ugly' SUV the talk of the Geneva Motor Show.
Boeing forms alliance with Chinese jet maker.
Carbonite sees stock price drop after withdrawing advertising from Rush Limbaugh, as radio host sees 30+ advertisers leave, including Netflix.
Chevron faces criticism after gas-rig fire off Nigeria.
Cosmopolitan reaches 100K paid digital subscriptions.Continue reading...
Posted by Mark J. Miller on February 29, 2012 05:57 PM
Less than a month ago, the idea of Nike giving Jeremy Lin his own shoe was completely laughable. Before his breakout game Feb. 4 against the New Jersey Nets, Lin had scored only 32 points in the nine games he had appeared in for the New York Knicks. He hadn’t even stepped onto the court for 13 of the team’s first 22 matchups.
Then, of course, he became the toast of New York and a worldwide phenomenon, rising up from his brother’s couch to seemingly save Gotham and strike a pose for underdogs everywhere (though it’s hard to imagine too many situations where a Harvard grad is considered an underdog). With all that love coming his way, marketers were suddenly calling. And Nike was apparently was early to the phone, especially since they had signed Lin to a deal back in 2010. Now it was time for their payday.
In the wake of last week's early sighting, Nike started to sell “Jeremy Lin-themed shoes” in the New York Knicks' team colors, in time to be worn by Lin last weekend. They can be created by fans online for $130 a pair, based on the basketball sneaks (Nike Zoom Hyperfuse Low) the brand built especially for the rising star. Just don't consider it Nike's official Lin shoe — yet.Continue reading...