Posted by Mark J. Miller on February 21, 2013 04:36 PM
NASCAR’s premier race, the Daytona 500, kicks off this weekend and the public’s interest has been piqued by the fact that Danica Patrick earned herself the pole position at the front of the race, becoming the first woman to ever do so.
That extra bit of interest couldn’t have come at a better time for NASCAR, which is unleashing a new marketing campaign this week to help it re-engage with its current fans and hopefully rope in a few more.
It will feature nine new commercials, radio and print ads and, of course, “digital engagement." The spots will feature more than two dozen of its drivers and be broadcast in both English and Spanish, according to a company release. Continue reading...
Posted by Mark J. Miller on January 8, 2013 03:19 PM
Ron Howard has wanted to be in the marketing business for decades now, but his wife told him that if he had time to take away from his work as a famous director, producer, and actor, he better fork it over to his wife and kids.
Well, the kids are all grown up now and Howard must have gotten buy-in from his wife because the partnership of Howard and producer Brian Glazer – the duo behind such classic films and TV series as Splash, Apollo 13, 8 Mile, A Beautiful Mind, Friday Night Lights, 24, and Arrested Development – are bringing their storytelling savvy to the marketing world, according to Fortune.
The appeal of working with brands, Howard told Fortune, is that marketers are “wide open” about their how they deliver content, using "long form, short form, live events.” They're also eager for better quality storytelling, and eager to bring Hollywood-honed creativity to their brands. Down the road, Howard says, "We could bring in an Academy Award-winning screenwriter to work on a brand."Continue reading...
Posted by Shirley Brady on November 25, 2012 09:01 PM
K-pop phenom Psy's "Gangam Style" video beats Justin Bieber record to become YouTube's most-viewed video ever, with 805 million views on Friday (knocking on 824 million views now) to Bieber's 803 million for "Baby." Bieber, meanwhile, insults fellow Canadians by wearing overalls to pick up award from Prime Minister.
GM considers Buick logo change and bets it can make the 54-year-old Chevy Impala a head-turner again.
Black Friday in-store sales undercut by Thanksgiving early bird shoppers, mobile and e-commerce shoppers.
GSK and other pharma anger critics by paying for studies.
Hostess Brands eyed by Flower Foods.
Mango replaces Kate Moss with Miranda Kerr.
McDonald's testing Egg White McMuffin and variations on Quarter Pounder.
Mercedes-Benz taps Kate Upton for Super Bowl.
Nintendo's revamped Wii takes aim at a changed game world.Continue reading...
Posted by Mark J. Miller on October 17, 2012 01:31 PM
The world loves Formula One racing — well, most of the world. The sport is said to be worth $3 billion annually around the globe, an amount that would grow if only America would learn to love extremely cool-looking cars zooming around at 200 mph. Now they will (once again) have a chance to go speed-dating with F1.
After a five-year hiatus, Formula One is giving the United States another try. The new $400 million Circuit of the Americas track in Austin, Texas, will host a F1 race in November, and another race is planned in New Jersey next year, according to a profile of the sport in the new issue of Vanity Fair. (Red Bull sports marketer Jordan Miller clarified via Twitter that it's 2014 for F1 in NJ.)
“Here’s what the U.S. market has to understand,” said Red Bull driver Mark Webber to Vanity Fair. “F1 is a prototype sport. It’s about pushing the boundaries of technology. It’s luxury. It’s top gear, optimal lap time. The teams are so heavily invested technologically, the cost of shaving one-tenth of a second from a single lap time exceeds $100 million.”
However, as film director Ron Howard tells the magazine, things are a lot safer in the sport than they were back in the ‘70s: “F1 today is still a cool, intense, sexy environment,” he said. “But back in the 70s it was a lot more dangerous. Drivers would go to their first drivers’ meeting of the year, look around the room, and know that a couple of these guys wouldn’t live through the season.” Howard’s next film, Rush, is focused on the sport during that time period, and he's supporting the Circuit of the Americas track opening by attending kick-off festivities on Nov. 1st.Continue reading...
Posted by Dale Buss on June 1, 2012 08:59 AM
Apple strikes pre-paid iPhone deal with Cricket as Foxconn woes continue.
BMW creates department-store feel at concept showroom in Paris.
BP reveals internal discord over oil spill estimates, and plans to sell stake in Russian venture.
Chrysler misses May sales target despite U.S. sales bump.
Corona invests in major outdoor and digital campaign for summer.
Disney names new film studio chairman.
Exxon Mobil plans major U.S. chemical plant.
Facebook sells "likes" in promoted posts move, and adds admin functions and post scheduling.
Formula One IPO may be delayed.Continue reading...
Posted by Shirley Brady on May 28, 2012 08:59 AM
BlackBerry-maker RIM plans to slash staff.
P&G will change candy-resembling Tide Pods on child safety concerns.
Formula One wins court challenge overturning 'F1' trademark.
Amazon will sell pre-paid wireless service in Japan.
Apple applies for patents on advanced stylus.
Two years after BP oil spill, tourists return to US Gulf.
Cisco pulls the plug on its Cius tablet.
ExxonMobil to vote on gay protections.
Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...
Posted by Mark J. Miller on April 24, 2012 04:06 PM
As the globe tuned in to watch the Formula One race last Sunday in Bahrain — which went ahead despite the slew of politicians, human rights groups, and even F1 fans who argued against it — fans of the sport are questioning what kind of hit the F1 brand has taken as a result of the controversy, particularly as F1 chief Bernie Ecclestone is rumored to be planning a return in 2013.
The controversy stems from the months of violence and political unrest that have snarled the country. Protesters called the race “a publicity stunt by the country's rulers to make the nation seem more unified than it actually is,” according to CNN.
Even though last year’s Bahrain Grand Prix was cancelled due to a spate of violence, F1 officials went ahead with the 2012 race, which saw the ouster of a team of a British journalists (a TV crew for Channel 4) who were covering the anti-government protests hours before Sunday's race. Reporters for CNN, Reuters and the Financial Times were denied entry altogether.Continue reading...
Posted by Shirley Brady on June 30, 2010 08:30 AM
Madonna's new Material Girl teen fashion line for Macy's, a tribute to her early 80's heyday, is ramping up marketing ahead of its August debut. Daughter Lola, collaborating with mom, also started a blog to discuss her fashion influences. Madonna fan Britney Spears is also launching her own fashion line.
More branding news:
BP's shares are up as it's battling through Tropical Storm Alex in the Gulf of Mexico. The Wall Street Journal features an in-depth look at BP's safety record.
Celgene is buying Abraxis BioScience for $2.9 billion.Continue reading...