Best Global Green Brands 2014

social media watch

Pinterest Sees Big Potential in Location-Based Place Pins

Posted by Sheila Shayon on November 21, 2013 02:47 PM

Pinterest is pinning its monetization hopes on Place Pins, a new category of pins focused on travel that carries enormous potential in the lucrative business of location-based ads.

Place Pins let users pin images of bars, cafes, restaurants and other destinations onto dedicated Pinterest boards. The intention is to tap into social travel, helping users plan trips. The company says its Pinners generate 1.5 million pins tagged to locations every day, adding up to a total of 750 million across the site, with 75 percent of traffic coming from mobile. 

Users can create map-based pin boards integrated with map apps from Google and Apple, while Foursquare, Airbnb and OpenTable will provide content. The pins will make use of Foursquare’s location API and Mapbox’s map technology.

“Pinterest users like to plan vacations as much as they like to redesign their living rooms and make over their wardrobes, so it isn’t far-fetched to imagine hotels, vacation destinations and travel agents paying to promote themselves on the new pin maps," the Wall Street Journal muses.Continue reading...

chew on this

Four Seasons Hotels Takes Luxury Flavors On the Road with Food Truck Tour

Posted by Sheila Shayon on September 11, 2013 11:06 AM

The Four Seasons luxury hotel chain is taking its high-end cuisine to the street with a novel FS Taste Food Truck.

In a bid to reach a wider audience, the truck will set off on an eight-stop West Coast tour on Sept. 16 from Palo Alto, Calif., covering 1,000 miles through three states. The tour stops coincide with Four Seasons locations, with the adventure ended on Nov. 10 in Santa Fe, NM.

"Food is a passion for us at Four Seasons and we are always seeking to share that in inspiring and exciting ways, whether it’s through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs,” said Guy Rigby, VP food and beverage in the Americas, in a press release.Continue reading...

brand news

In the News: Boeing, GE, Burberry and more

Posted by Dale Buss on February 19, 2013 08:53 AM

In the News

Boeing faces looming strike vote following Dreamliner tumult.

GE seeks inventions via social campaign.

Burberry lauded for London Fashion Week digital experience.

Amazon acts on controversy over German TV show about its workers.

Audi blocks use of GQ3 vehicle name by Qoros of China.

BP faces next bout of Gulf spill liability.

Cracker Barrel can't shake off activist shareholder.

Danone cuts 900 jobs in Europe.

Ferrari plans to price new supercar starting at 1 million euros.Continue reading...

brand news

In the News: Budweiser, Weather Channel, Hyundai and more

Posted by Dale Buss on November 5, 2012 09:01 AM

AB InBev sees continuing market-share losses by Budweiser in U.S.

Weather Channel hopes to maintain Sandy ad dollars.

Hyundai and Kia take hits on EPA mileage claims.

Amazon gets major push-back from traditional booksellers.

Best Buy may be facing existential questions soon.

Boeing to get big helicopter order from India.Continue reading...

brand news

In the News: Nokia, Audi, Method and more

Posted by Dale Buss on September 5, 2012 09:07 AM

In the News

Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.

Audi to build plant in Mexico as automaker markets S series with NFL tie-in.

Method sold to European green-cleaning rival Ecover.

3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.

Amazon adds movies to streaming service in new challenge to Netflix.

American Airlines can reject pacts with pilots, judge says.

Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.

AT&T and Texas to test text-to-911 safety initiative.

Best Buy's new CEO hits the store floor in first week.

BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...

brand loyalty

From Apple to Wegmans, "People" Brands Engender Loyalty

Posted by Dale Buss on March 16, 2012 04:57 PM

Brands must understand that customer service is an important part of the "value equation" for consumers these days even though it might seem that price remains their most important criterion for brand satisfaction because of the continued financial struggles of so many Americans.

Apple, Cadillac, Four Seasons, JetBlue, Kohl's, Saks Fifth Avenue, Scotttrade, USAA and Wegmans are among the brands that understand the importance of people as a driver of service excellence has increased substantially these days, and that's why they were among the 50 brands named this week by J.D. Power & Associates as 2012 Customer Service Champions.Continue reading...

brand news

In the News: Samsung, Burberry, Wikipedia & more

Posted by Dale Buss on January 17, 2012 08:50 AM

In the News

Adidas taps Katy Perry for new campaign.

AFL-CIO launches image campaign.

Airbus posts record sales.

American Airlines stops flying to India, sacks 150 workers.

AOL leads companies testing crowdsourcing.

Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.

BASF halts its genetically modified products in Europe, including its Amflora potato.

Beats Electronics breaks up with Monster.

Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.

BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.

BMW recalls 89,000 Mini vehicles.

Burberry quarterly profits jump 22%.

Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.

M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements