social media watch
Posted by Sheila Shayon on November 21, 2013 02:47 PM
Pinterest is pinning its monetization hopes on Place Pins, a new category of pins focused on travel that carries enormous potential in the lucrative business of location-based ads.
Place Pins let users pin images of bars, cafes, restaurants and other destinations onto dedicated Pinterest boards. The intention is to tap into social travel, helping users plan trips. The company says its Pinners generate 1.5 million pins tagged to locations every day, adding up to a total of 750 million across the site, with 75 percent of traffic coming from mobile.
Users can create map-based pin boards integrated with map apps from Google and Apple, while Foursquare, Airbnb and OpenTable will provide content. The pins will make use of Foursquare’s location API and Mapbox’s map technology.
“Pinterest users like to plan vacations as much as they like to redesign their living rooms and make over their wardrobes, so it isn’t far-fetched to imagine hotels, vacation destinations and travel agents paying to promote themselves on the new pin maps," the Wall Street Journal muses.Continue reading...
Posted by Dale Buss on November 21, 2013 09:21 AM
Chrysler eyes December IPO.
LG investigates "unauthorized spying" claims.
Microsoft builds line of products, apparel around "Scroogled" marketing campaign.
Abercrombie & Fitch reports loss on weak sales.
British Airways fields billboard ads that interact with planes overhead.
CCTV grapples with ad slowdown in China.
Foursquare opens up home screen to big brands.
IKEA is investigated in France for labor issue.
McDonald's plans no national launch for McRib this year.
Mondelez invests $100 million in Czech biscuit plant and expands presence in Pakistan.Continue reading...
Posted by Dale Buss on October 14, 2013 09:27 AM
Nespresso sees coffee pod patent revoked by European regulators.
Procter & Gamble goes high-brow in fashion collaboration.
Ford teams with University of Michigan for new battery lab.
Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."
Alitalia set for vote that may bring Italian government back in as an owner.
California Pizza Kitchen rolls out gluten-free pizza effort.
Daytona International Speedway fires up campaign.
Foursquare opens ads to all businesses.
GM opens new stamping plant in Texas.
Google+ users may see themselves crop up in new ad campaign.
HTC eyes China for survival.
Huawei innovates with rotating CEO system.Continue reading...
Posted by Sheila Shayon on June 14, 2013 05:35 PM
With dizzying 3D animation, zoom ins and outs and a map recreation, the Foursquare Time Machine visualizes a user’s past check-in history because—why not?
The social check-in app, which has seen a gradual decline in usage as of late, teamed up with Samsung to get users' attention with personalized heat maps that deliver recommendations on places to visit. The South Korean multinational conglomerate is footing the bill in part, after the two joined forces at South by Southwest when Samsung promoted its charging stations on the Foursquare app.
The new tie-in inlcudes branding for Samsung's new Galaxy S4 smartphone and features a tab titled "The Next Big Thing," which was an integral part of Samsung's marketing campaign for the latest device.Continue reading...
Posted by Dale Buss on June 14, 2013 09:18 AM
Microsoft and Best Buy plan mini "Windows Stores."
Amtrak hires esteemed chefs to ramp up its train food.
YouTube becomes overwhelming platform for fan-made branded content.
US Supreme Court strikes down gene patents.
Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.
Arby's franchisees helped get CMO ousted.
Audi is top choice of marriage cheaters in UK, survey says.
BMI sues Pandora over fees.
Bloomberg sees reporters' practices become critical issue for company.
Cadillac boosts sticker on new CTS by whopping $6,000.
Chevrolet believes racing on Sunday still sells on Monday.
Chrysler recalls sprinkling of trucks, Darts.Continue reading...
Posted by Dale Buss on June 4, 2013 09:20 AM
Zynga cuts staff to pre-IPO level.
Lululemon brings back yoga pants.
Monsanto plans to quit lobbying on GMO issues in Europe.
Apple is accused by prosecutors of helping drive up e-book prices.
Birchbox rebrands its beauty and lifestyle subscription service.
Cadillac posts biggest sales surge since 1976.
Chipotle expands ShopHouse Asian concept.
Dunkin' Donuts to roll out glazed-doughnut sandwich nationwide.
eBay forms partnership with India's Snapdeal.
FedEx parks jets sooner to cut costs as economy slows.Continue reading...
let's make a deal
Posted by Sheila Shayon on May 17, 2013 03:39 PM
As it explores new revenue streams and strategies to build out its web platform, Yahoo may be looking to invest in a platform that is sure to bring it plenty of the millennials it craves.
According to a report by All Things D, sources close to Yahoo! have said that the company may be considering a "strategic investment in or outright buy" of social blogging mecca Tumblr. After all, the startup, which is valued around $800 million, is one of the most popular social platforms and has become increasingly a part of branding arsenals as companies take advantage of its photo-heavy community.
Update: The acquisition was approved by Yahoo's board on Sunday, and announced via a press release, David Karp's Tumblr post and Marissa Mayer's first Tumblr post on Monday morning. The tl;dr version: Yahoo promises to leave the Tumblr brand independent and "not screw it up," leaving Karp as CEO and its staff intact. Yahoo will get access to Tumblr's 300 million monthly unique visitors; Tumblr gets the backing to continue its product roadmap and Karp's vision.Continue reading...
Posted by Dale Buss on April 12, 2013 09:02 AM
JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.
Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.
Apple agrees to settle suit on iPhone and iPad warranties.
Argos plans digital "store of the future" to fight Amazon.
Bibigo Korean food brand partners with Psy.
Bitcoin finds Winklevoss twins rise in digital money as crash continues.
BlackBerry looks to apps and China for growth.
Burger King CEO leaves to take top job at H.J. Heinz.
Douwe Egberts goes to JAB for $9.8 billion.
Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...