let's make a deal
Posted by Sheila Shayon on May 17, 2013 03:39 PM
As it explores new revenue streams and strategies to build out its web platform, Yahoo may be looking to invest in a platform that is sure to bring it plenty of the millennials it craves.
According to a report by All Things D, sources close to Yahoo! have said that the company may be considering a "strategic investment in or outright buy" of social blogging mecca Tumblr. After all, the startup, which is valued around $800 million, is one of the most popular social platforms and has become increasingly a part of branding arsenals as companies take advantage of its photo-heavy community.
Update: The acquisition was approved by Yahoo's board on Sunday, and announced via a press release, David Karp's Tumblr post and Marissa Mayer's first Tumblr post on Monday morning. The tl;dr version: Yahoo promises to leave the Tumblr brand independent and "not screw it up," leaving Karp as CEO and its staff intact. Yahoo will get access to Tumblr's 300 million monthly unique visitors; Tumblr gets the backing to continue its product roadmap and Karp's vision.Continue reading...
Posted by Dale Buss on April 12, 2013 09:02 AM
JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.
Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.
Apple agrees to settle suit on iPhone and iPad warranties.
Argos plans digital "store of the future" to fight Amazon.
Bibigo Korean food brand partners with Psy.
Bitcoin finds Winklevoss twins rise in digital money as crash continues.
BlackBerry looks to apps and China for growth.
Burger King CEO leaves to take top job at H.J. Heinz.
Douwe Egberts goes to JAB for $9.8 billion.
Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...
Posted by Sheila Shayon on April 10, 2013 03:37 PM
Social media mavens gathered in New York City Monday night for the 5th annual Shorty Awards, which honors the best short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare and more.
Considered the Oscars for Twitter, the of-the-moment awards ceremony garnered more than 1.8 million tweet nominations during this year's voting process. With acceptance speeches limited to 140 characters, the awards capture the brightest spots on social, from the most viral memes to the most shared social campaigns.
Started in 2008 by tech startup Sawhorse Media, the first Shorty Awards catered to a small audience of 300, but since then, the importance of social media campaigns have grown exponentially.Continue reading...
Posted by Sheila Shayon on February 7, 2013 11:20 AM
Mercedes-Benz Fashion Week has begun its annual run at Lincoln Center, and several industry firsts will be on display — including a live stream of every runway show and video on-demand provided by Rightster and IMG Fashion.
"We constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy, senior vice president of IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.”
Last year, IMG Fashion and Rightster’s distribution of live streamed shows brought a 165% increase in viewership.Continue reading...
tech in the spotlight
Posted by Shirley Brady on January 11, 2013 10:04 AM
The International CES show in Las Vegas put branding on the main stage on Wednesday.
The "Brand Matters" keynote focused on the social media aspects of marketing. Moderated by Michael Kassan, chairman and CEO of MediaLink, the keynote began with a one-on-one with Marc Benioff, Chairman and CEO of Salesforce.com. Benioff discussed social marketing, the explosion of consumption and sharing of content thanks to the proliferation of wireless. “The mobile revolution has taken over everything,” said Benioff. “When you walk the show floor like I did yesterday, you see in real-time that everything is connected.”
The keynote then broke into a panel discussion with executives from AT&T, American Express, Coca-Cola and Unilever to explore the magic of unlocking a brand. As CNBC noted, Benioff quipped: "It's amazing that a software professional is on a panel with CMOs; that's never before happened at CES," Benioff said, chalking it up to a shift in CMOs' spending. "These marketers are going to spend more on technology than their Chief Information Officer counterparts in a very short amount of time."
The Brand Matters SuperSession (watch above) then focused on how consumers are really engaging with digital media.Continue reading...
Posted by Dale Buss on December 20, 2012 08:55 AM
NYSE Euronext is in merger talks with the IntercontinentalExchange. (Update: Sold!)
Foursquare starts using Facebook data for recommendations.
General Mills announces more than 100 new products for 2013.
Amazon's Jeff Bezos among retail leaders honored by NRF.
Apple feels heat in Brazil over iPhone brand and sees "pinch to zoom" patent rejected.
Barack Obama pledges to take action on gun control.
Best Buy digital chief resigns.
Darden takes new tack to spur U.S. restraurant brands.
Deutsche Bank image remake suffers.
Disney raises bar on customer experience with new Fantasy Land.
eBay stops advertising inside mobile apps.Continue reading...
Posted by Dale Buss on December 18, 2012 09:02 AM
Apple and Android dominate mobile-platform impressions while Apple reports strong sales of iPhone 5 in China and talks with Foursquare about data-sharing deal.
GE plans to buy Avio Italian aerospace group as CEO perceives an "investment pause" in some industries over economy.
Walmart takedown by New York Times continues with searing update on Mexican bribery scandal.
Freedom Group, parent of Bushmaster rifle used to kill Connecticut kids, will be sold by owner Cerberus.
AOL gives all employees $1,000 year-end bonus.
Billabong gets another takeover bid.
BlackBerry 10 now in tests at 120 companies.
Brazil burger chain offers edible packaging.Continue reading...
make it stop
Posted by Sheila Shayon on August 21, 2012 11:14 AM
The escalating battle over digital displays in public has reached new heights…or lows…depending on your position on personal freedom versus a modicum of civility. Between texting, tweeting and Instagram-ing restaurant meal photos, "distracted dining" is the latest scourge on the most basic of manners, the art of face-to-face conversation.
Eva Restaurant on Beverly Boulevard in Los Angeles is offering diners a five percent discount on their bill to check their tech at the door. "For us, it's really not about people disrupting other guests. Eva is home, and we want to create that environment of home, and we want people to connect again," said owner/chef Mark Gold.
About half the customers at Eva, a 40-person restaurant with European nuance, take the discount. "I think once the server approaches the table and they're presented with the offer, they like the idea of actually talking to each other again," adds Gold.
Interested in wooing business in a challenging economy, and accommodating a younger, wired clientele, many restaurants now cater to diners who have morphed into "food paparazzi." Continue reading...