Frédéric Fekkai Expands Its Brand, But At What Expense?

Luxury hair care line Frédéric Fekkai is typically found in the beauty section of luxury stores such as Sephora and Nordstrom, but that is about to change as the brand has decided to go mass market.

Frédéric Fekkai parent corporation P&G announced that the brand's classic products named Fekkai Classic -- which includes the Glossing, Full Volume, and Technician Color lines -- will arrive in stores such as Target and Walgreens beginning next year. Customers who desire more high-end products can find the “upgraded” Fekkai Advanced line at departments stores like Saks Fifth Avenue and Neiman Marcus.Continue reading...