Posted by Shirley Brady on February 23, 2011 03:00 PM
Coca-Cola and Heinz announced a landmark partnership today, one that will replace 120 million bottles of Heinz ketchup in the US with Coca-Cola's eco-friendly PlantBottle packaging in 2011, starting with the brand's 20 oz. size in June.
Consumers will be able to identify the new Heinz bottles by a so-called talking label that asks, "Guess What My Bottle is Made Of?"
Coca-Cola's's award-winning PlantBottle — which will be used in five billion units of the beverage-maker's various brands and products this year alone — looks, feels and functions just like traditional PET plastic, and is fully recyclable. The only difference is that up to 30% of the material is made from plants.
It's a big vote of confidence for its green packaging, which Coca-Cola hopes to sell to other brands beyond Heinz.Continue reading...