A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By comparison, Iron Man 3's page has fewer than half of that. Star Trek: Into Darkness? Just 2.7 million. The much anticipated Superman reboot Man of Steel comes in with just 621,000. The Fast and Furious franchise isn't just a blockbuster, money-generating film series—its a lifestyle franchise. It's the perfect marriage of big balls, small bikinis, bad guys with good hearts and, most importantly, automobile porn. It is, in no understated terms, America's id.

Dodge is once again partnering with that id, continuing what might be one of the most successful product placement partnerships in film history. This time Dodge is hoping to rub some Furious id off on its Dart and Challenger models. And it might. But Fast and Furious will always be about the Charger.Continue reading...

Last week we noted how Adam Sandler, Hollywood's resident master of product placement, had essentially made a Budweiser movie disguised as fratboy comedy flick with That's My Boy. Now, thanks to the number-crunchers at Front Row Analytics, we know just how much all that screen time was worth for the King of Beers: $3,685,234.

Specifically, Front Row Analytics values Budwesier's exposure at $3,489,474, plus another $195,760 worth of exposure for Bud Lite and Bud Lite Lime. But there's more. Budweiser's product placement exposure for the weekend was even greater owing to its appearance in competing opening film Rock of Ages.Continue reading...