Posted by Mark J. Miller on June 27, 2012 11:04 AM
General Mills and Kellogg have been ruling the cold-cereal market for an eternity. Those two behemoths now own about 60 percent of a $9 billion U.S. market, but that doesn’t mean other companies aren’t finding some success cutting into their market.
One in particular, the 93-year-old MOM Brands Co., which was recently renamed from Malt-O-Meal, is producing such cereals as Tootie Fruities and Honey Nut Scooters, which bear more than a passing resemblance to Froot Loops and Honey Nut Cheerios.Continue reading...
Posted by Mark J. Miller on November 16, 2011 11:31 AM
Feathers ruffled, Kellogg had contacted the tiny nonprofit Maya Archaeology Initiative back in August to tell it to stop using its toucan logo because it supposedly too closely resembled Toucan Sam of Froot Loops cereal fame. As the president of the nonprofit, Dr. Francisco Estrada-Belli, commented, “This is a bit like the Washington Redskins claiming trademark infringement against the National Congress of American Indians."
Kellogg has apparently unruffled its feathers as the two sides resolved the trademark flap “amicably,” according to the Detroit Free Press. In fact, the little bit of stress for the people involved in MAI may have paid off big-time for the organization.
"After conversations with MAI to better understand how they intend to use this design, we worked with them to identify an approach to revise their trademark application that will enable them to continue using their logo for their not-for-profit fundraising efforts," stated Kris Charles, Kellogg's vice president for global communications and philanthropy, in an email to the Battle Creek Enquirer.
What's more, Kellogg “is contributing $100,000 to help launch one of the MAI's priority projects to improve the lives of the Maya people in Central America,” the Free Press reports, and the company “will also be featuring major Mayan accomplishments and a link to MAI's website on Kellogg's Froot Loops cereal boxes next year.”Continue reading...
Posted by Mark J. Miller on August 24, 2011 12:03 PM
It looks like the Kellogg Co. wants to corner the market on toucan logos. A California nonprofit has a toucan in its logo and the cereal maker is so worried that it might look too much like Toucan Sam from Froot Loops and related games that it is taking legal action.
The group, the Maya Archeology Initiative, begs to differ, of course. "MAI's trademark is made up of iconic images," said Sarah D. Mott, legal counsel for the nonprofit, according to the Battle Creek Enquirer. "Its toucan is based upon a realistic toucan endemic to Mesoamerica. Kellogg provides sugary cereal and entertainment through Toucan Sam, his cousins and a make-believe world that pretends to reflect something real."Continue reading...
Posted by Shirley Brady on June 25, 2010 06:15 PM
BP CEO Tony Hayward tells investors he won't resign as company orders (and touts, above) Kevin Costner's water-filtering technology.
Apple's iPhone 4 notched 1.5 million estimated sales on first day (majority being upgrades) as "death grip" mystifies.
Coca-Cola's first promoted trend on Twitter netted 86 million impressions in 24 hours.
ESPN's LeBron Tracker (sponsored by Captain Morgan Rum) follows NBA star's moves as a free agent.Continue reading...
Posted by Jim Thompson on October 13, 2009 02:47 PM
Vince Vaughn knows Guitar Hero. And he should. His character, Dave, sells Guitar Heros for a living in the romantic comedy Couples Retreat. When the film’s plot escalates to an intense and hilarious jam session between Dave and his island nemesis, Stanley (Peter Serafinowicz), the stage is set for a Hollywood-size product placement. But Guitar Hero has many supporting cast members, as this week's brandcameo reports:
Food and beverage brands dominate this film as Budweiser, Bud Light, Pepsi, Starbucks, Froot Loops and Applebee’s receive screen time – whether verbal or visual – in the film. Tech brands Apple, PowerPoint and Guitar Hero have prominent brandcameos, as do apparel brands Under Armour and Polo. Club Med, Sandals, Volkswagen, Ford and Solistone tiles round out the brandcameo roundup.
Written by Jon Favreau and Vince Vaughn, Couples Retreat explores modern-day marriage at mid-life, and the storyline is framed by product placements that reveal youthful desires for Froot Loops and the adult reality that no one wants to end up old and alone at Applebees. None of these product placements, however, threatens the dominance of the reigning champion in our brandcameo listing of product placements in No. 1 films.
Visit our brandcameo page for next week’s debut films and brandchannel’s complete reference list of product placements in this and other top-grossing films.