Posted by Mark J. Miller on November 15, 2013 12:51 PM
It's no longer enough to just go for a run. Athletes and first-steppers alike are more data driven than ever, feeding off of fitness apps that tell them how many steps they've taken, their heart rate, calories burned and so on. After all, if it can be measured, it can be improved.
Following the runaway success of personal fitness trackers like Nike's FuelBand, main competitor Under Armour has announced that it has acquired MapMyFitness for about $150 million. It may not have cost UA too much, but the addition of the new technology will lift the company to a whole other level in the fitness business.
The one differentiator that will set UA apart (and perhaps above) competitors? MapMyFitness analyzes data from multiple mobile device brands and operating systems, unlike Nike's FuelBand, which works exclusively with Apple's iOS.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on September 5, 2013 12:43 PM
The wrist-race for the smartwatch market is off and running on the heels of Samsung's reveal this week of its Galaxy Gear watch—as well as other viable entrants, including Sony's new SmartWatch 2 and Qualcomm's Toq, which was unveiled the same day as Samsung's watch.
Projected to be a market worth $50 billion by 2017, the smartwatch industry has consisted of mostly rumors and speculation as to who, what, where and when would debut this futuristic bite of wearable tech, a natural progression for the saturated smartphone market. But with expectations high, mobile tech companies like Apple and Samsung face a steep and slippery slope, charged with creating a value-added device but one that appeals to a mass market.
While the smartwatch category has essentially existed for years thanks to Dick Tracy, Apple's first attempt at an iWatch (2010's iPod nano watch) and current iterations like Sony's SmartWatch and the crowdfunded Pebble, the tech industry's big players have only recently made the jump to seriously explore the options that wearable computing provides.Continue reading...
Posted by Sheila Shayon on April 30, 2013 03:50 PM
Hailed as the "internet's highest honor" by the New York Times, the Webby Awards assess thousands of entries every year in an effort to recognize outstanding brands, initiatives, designs and individuals across the internet.
This year's awards garnered 11,000 entries from all 50 states and over 60 countries, with people in more than 200 countries voting online in the People's Voice awards.
The 2013 winners include special honors for music artist Frank Ocean, the Obama for America 2012 presidential campaign, and Minnesota Vikings punter Chris Kluwe, who spearheaded online activism in support of gay rights.
Brands taking home awards this year include Change.org, Google Maps and Glassdoor. brandchannel's parent company, Interbrand, was nominated in the Best Visual Design- Function category for its Best Global Brands 2012 website.
Here's how some other top brands made out this year:Continue reading...
Posted by Reneé Alexander on March 26, 2013 05:26 PM
This is not your grandfather’s retail environment.
In fact, with Target joining the likes of Nike, BMW and Mondelez in launching a mobile incubator/accelerator and funding developers to come up with apps that will take shopping into the future, it might seem more like your grandkids’. Target announced a contest earlier this month called “Co. Labs & Target Retail Accelerator,” that dangles a $75,000 prize to whoever develops the best new mobile experience for the company.
Target is looking for “transformative, technology-driven” ideas that should incorporate at least one of the company’s four priorities:Continue reading...
brand vs. brand
Posted by Mark J. Miller on March 22, 2013 03:38 PM
Analysts had thought that Nike’s third quarter earnings would come in at 67 cents per share, but when the info was finally doled out Thursday, the company surprised with a 16 percent increase in net income to $662 million. That’s 73 cents per share. Not too shabby.
The sporting brand saw growth across the globe, except for a teensy consumer market called Asia. Apparently, Nike is doing just fine without China and Japan, as stocks hit a 20-month high at $58.69, Bloomberg reports.
"Our team delivered strong results in Q3. We did it with a relentless flow of innovation into our key categories," said Mark Parker, president and CEO of Nike. "Given the diversity of our portfolio, we're able to capture big opportunities that drive sustainable, profitable growth. At the same time we continue to invest in new ways to enhance athletic performance, build strong consumer communities, and improve how we design and manufacture our products. That’s how we increase our potential and drive shareholder value."Continue reading...
Posted by Mark J. Miller on March 20, 2013 06:16 PM
Nike introduced the FuelBand wristband in January 2012, and it has apparently sold well enough for the company to further invest in its growth as the device at the center of the connected universe it envisions. News on how Nike plans to boost its mobile/digital offering sets the stage for the company's quarterly earnings call on Thursday.
The athletic-wear giant's inaugural Nike Accelerator mobile development incubator, announced late last year, this week awarded $20,000 to 10 different startups that are building apps for its Nike+ products. The hope, CNET reports, is “to create a platform in much the same way that Apple has created a platform with iTunes and Microsoft with Windows.”
Hundreds of app ideas were proposed to Nike and its partner, TechStars, and the 10 that will receive funding as well as mentoring from Nike include “games that encourage users to exercise and a corporate wellness app that espouses healthy living habits,” CNET notes. The companies will work on their apps in Portland, Oregon, near Nike’s campus, and then pitch them to Nike bigwigs, venture capitalists and angel investors in June.Continue reading...
Posted by Shirley Brady on December 10, 2012 03:26 PM
Nike is engaging its legions of devoted FuelBand-sporting devotees with NikeFuel Missions, billed as "the first game powered by your all-day activity."
The Facebook app goes live on Dec. 11th, picking up on its "Game On, World" theme by inviting fans of the almost one-year-old digital monitor to come and play: "In a world conquered by cold, you'll have to earn your way out with the help of Calvin Johnson, Alex Morgan, Allyson Felix and Neymar Jr. Do more with your Nike+ Fuelband. Advance your avatar. Stand out on the leaderboard."
Watch the "In a world..." movie-style trailer (complete with Inception-style soundtrack) and find out more about Nike's other new digital push, below.Continue reading...
Posted by Mark J. Miller on November 13, 2012 03:57 PM
People used to fear the idea of Big Brother watching them. Now they are paying top dollar for it.
Sports wristbands that track every move you make are suddenly having their moment in the sun, partially thanks to the major marketing push made by Nike for its FuelBand at the start of this year. Jawbone had released a similar product previously but consumers weren’t loving it, according to ZDNet.com. But Jawbone isn’t backing down and has just released a new version of its Jawbone UP wristband to compete with Nike, which is now selling FuelBands in Canadian Nike and Apple stores.
Jawbone is pitching its new and improved UP as a “wristband and app system that helps you discover things about yourself that you never knew.” Allegedly, it tracks how you sleep, move, and eat, and then “gives you personalized insights to help you make smarter choices to feel your best.” Hope it at least buys the wearer dinner first.Continue reading...