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In the News: Budweiser, Amazon, Boeing and more

Posted by Dale Buss on January 11, 2013 09:02 AM

In the News

AB InBev will return Clydesdales to Budweiser Super Bowl advertising.

Amazon offers free MP3 of CD purchases.

Apple was awarded 1,136 US patents last year, while top spot went to IBM.

BBC back in the spotlight with former star Jimmy Savile's official police report on abuses.

BlackBerry is restoring service in Europe as US carriage firms up for closely watched BlackBerry 10.

Boeing faces FAA investigation of 787 Dreamliner.

David Beckham strips off again for H&M.

Dish Network charges CBS with censorship due to litigation.

ESPN favored for more spending by ad execs in survey.

Ford plans to hire 2,200 white-collar workers as American Express begins mass layoffs.Continue reading...

what's in a name

What's in a Name? For Gilda's Club at 17, Confusion and Uproar Over Branding [Updated]

Posted by Shirley Brady on November 28, 2012 06:55 PM

Gilda Radner's Saturday Night Live character, Roseanne Rosannadanna, was famous for saying, "Well, it just goes to show — it's always something." Today, that something was a misleading headline on gossip site Gawker.com, which picked up a slightly misleading story from the Madison State Journal.

That story recounts the rebranding of a Gilda's Club chapter in Madison, Wisconsin, dropping the name of the cancer support organization established by Radner's husband, Gene Wilder, following her death from ovarian cancer in 1989. That chapter will adopt the name of Cancer Support Community, an organization that was founded by the merger of Gilda's Club Worldwide with the Wellness Community in November 2009, which became official in June 2011. That part is accurate; what's inaccurate is that the original story states that all Gilda's Club chapters will be adopting the CSC moniker "and the Gilda name will slowly go away."

The pioneering actress and comic, whose five-year run on SNL from 1975 to 1980 made her the Tina Fey/Sarah Silverman of her time, is an enduring icon to comedy-lovers worldwide. But Radner is also beloved for having inspired Gilda's Club. The original Gilda's Club location, a cozy brownstone with a cheery red door on Houston Street West in New York's Greenwich Village, is still active, as is the organization's mandate to provide free support and services to cancer patients and their supporters.

The CEO of Gilda's Club NYC told us they just celebrated their 17th anniversary and "would never change" their name, while CSC's EVP of external affairs also addressed the confusion and (see our update below) shared the organization's official statement on the matter.Continue reading...

brandcameo

At the Movies: Crocs Are Stronger Than Any Hollywood Star

Posted by Abe Sauer on August 26, 2011 06:00 PM

Usually these days when talk turns to "product placement," it means a focus on the commercial dollars-for-exposure trade that's grown to overtake the term. But "product placement" isn't always about money. Sometimes, he placement of a product is as much a character development vehicle as a piece of dialogue, especially when that product is a vehicle.

Our Idiot Brother, a heartwarming comedy about a optimistic maroon and his sisters, uses product placement perfectly. On a number of the posters (as well as in the film itself) Our Idiot Brother casts the title charter in a pair of radioactively orange Crocs. This instantly says something about the character, as well as something about the product's brand.Continue reading...

brand news

In the News: Cisco, AOL, Viacom & more

Posted by Shirley Brady on August 11, 2011 09:00 AM

In the News

The U.K. considers social media clampdown as Prime Minister David Cameron admits police misread rioters and promises "swift justice" in House of Commons speech.

American Airlines revives plans for American Eagle spinoff.

AOL authorizes $250 million stock buyback program.

British Airways embarks on employee engagement program and digital recruitment.

Cisco sees results from John Chambers' strategic turnaround.

Coca-Cola launches "Future Flames" integrated London 2012 Olympics campaign in U.K.

Gawker's Gizmodo site won't face charges in iPhone 4 case.Continue reading...

brand news

Brands to Watch: Avis, Twitter, Pandora & more

Posted by Shirley Brady on June 14, 2011 06:30 PM

Brands to Watch

Angry Birds and Moshi Monsters are ready for prime time at International Licensing Expo in Las Vegas.

Apple estimated to pay more than $1 billion annually to run iTunes; agrees to pay mobile patent settlement to Nokia; and sees top retail exec jumps ship to jcpenney.

Avis signs deal to buy European counterpart for $1 billion.

BBC moves to sell its iconic Television Centre in Wood Lane.

Bloomberg TV files complaint alleging Comcast/NBCU favoritism.

Cabbage Patch Kids will be revived for cartoon.Continue reading...

media meltdown

Gawker Traffic Takes a Nosedive, But How Badly?

Posted by Abe Sauer on April 20, 2011 04:00 PM

If the charts (above) that The Atlantic published online today are to be believed, then what we're seeing regarding Gawker's move to a new platform is the Laser Disk moment of online publishing.

Back in February, we chronicled the rage against the redesign by Gawker's readers, whose negative reaction would appear to be supported by the grim chart above. Denton, of course, begs to differ. Continue reading...

brand news

In the News: Gucci, GM, Disney

Posted by Dale Buss on February 18, 2011 09:00 AM

In the News

Anglo American and Lafarge to form $2.8 billion UK venture.

Apple draws scrutiny from regulators over subscription rules and gets closer to a cheaper iPhone.

CBS gets heat for allegedly sitting on the Lara Logan story.

Campbell Soup lowers outlook.

Citadel Broadcasting ponders selling itself to smaller rival Cumulus.

Daimler unveils BharatBenz brand for India.

Disney head Bob Iger outlines vision for TV's future, while studio arm plots counter offensive against DVD industry woes.

Egypt's new military rulers launch Facebook page, attract 75,000 fans in 24 hours.Continue reading...

branded media

Gawker Sheds Blog Status, Community - But Not Woes

Posted by Abe Sauer on February 11, 2011 04:00 PM

A Day in the Life of Gawker Media - FINAL from source/record on Vimeo.

The much ballyhooed Gawker.com redesign rolled out on Monday, with Gawker Media czar Nick Denton saving his flagship website for last as he rolled out the redesign across his other sites first.

More than just a a simple change in the look of the blog, Gawker's new format has been billed as an outright battle over the future of media strategy. It has already claimed several top Gawker personnel, including his head of ad sales, not to mention some of the site's regular readers and commenters.

The redesigned sites, which started going live across the Gawker Media family in early February, have become embattled islands of complaints, with Denton fighting back and defending his new format. When Gawker.com relaunched the day after the Super Bowl, there were tech hiccups — to be expected in the wake of its recent hacking, perhaps — such as the new design losing its Google News status.

In further defense of his choices, Denton posted the above video. It was the final straw for many of the site's loyal readers — whose wit and commentary drove more pageviews and return visits than Denton may realize.Continue reading...

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