Posted by Sheila Shayon on November 27, 2013 01:45 PM
Instagram has wasted not a moment in shifting from a photo-sharing app to videos and now ads, as Michael Kors became the app's first advertiser earlier this month.
The evolving social/photo/video brand is now churning them out on a daily basis with entries from General Electric, Levi's, Lexus and Ben & Jerry's, among others. Michael Kors garnered nearly 34,000 new followers 18 hours after its first of four ads published, followed by a jump to more than 1.4 million followers with three subsequent ads.
But reactions to the paid posts are so far mixed. “Nitrogram analyzed the sentiment of comments appended to Michael Kors's four ads and found there was a roughly equal mix of positive and negative comments on the first. But the percentage on the positive side swelled to 73 percent for the second ad; to 89 percent for the third; and to 64 percent for the fourth," Ad Age reported.
Ben & Jerry's on the other hand, seems to be the clear winner in the ad race, amassing more followers and 'likes' than any other advertiser so far—and their ad comments are on the sweeter side, too.Continue reading...
brands under fire
Posted by Mark J. Miller on August 15, 2013 03:58 PM
Major global brands shell out millions of dollars to attach their names to the Olympics, usually one of the world's perennial feel-good stories. However, global politics can sometimes get in the way of that.
Enter Sochi, Russia, where the world’s top winter athletes will be gathering next year to perform their athletic fetes. Unfortunately for them and for the brands involved, Russia has just passed several anti-LGBT laws that has left everyone involved wondering whether they should take a stand on the issue or just stick their heads deep in the snow and not mention it.
Already, 320,000 people have signed a Change.org petition protesting Russia's position, which was delivered to the International Olympic Committee Wednesday, but it remains to be seen what the corporate sponsors will do.
According to Buzzfeed, “only one corporate sponsor of the Olympics, General Electric, is pressing the International Olympic Committee publicly for action in support of human rights.” Others, such as Coca-Cola and McDonald’s, said they have done their part elsewhere to support LGBT rights, but told Buzzfeed they aren’t planning to ask the IOC to do anything about the ongoing public anti-LGBT state of affairs in Russia.Continue reading...
social media watch
Posted by Sheila Shayon on August 8, 2013 11:51 AM
GE, a perpetual early-adopter of new media, is leveraging Vine to create a science fair online after a one-off video became a surprise hit. The video, dubbed #6SecondScience, gave an abbreviated demonstration of what happens when you mix milk, food coloring and dish soap. With the initial post still being retweeted and reposted, GE decided to spin #6SecondScience into a full campaign.
A pro at bringing out the beauty of science, the campaign showcases quick science creations by both GE and fellow social media users. Other popular Vine posts include the chemical properties of a cup of coffee and one that shows the cells in your hand. All of GE's 6-second science videos will be curated on a Tumblr page, and some users that contribute their own #6SecondScience creations will receive a science-themed gift from GE.Continue reading...
Posted by Dale Buss on June 17, 2013 12:48 PM
The good denizens of Myanmar surely wouldn't mind if Coca-Cola opened a little "happiness" for them as the brand has been doing around the world lately. But for the time being, Myanmar—where only 13 percent of residents even have electricity—probably would settle for the jobs that Coke now is providing there, and maybe for a bottle of the stuff at the end of the shift.
Yes, Coca-Cola is joining Unilever, General Electric, Philips, Visa and just a handful of other big global multinationals in finally doing business in Myanmar, formerly known as Burma, the poorest and least-accessible nation remaining in Asia. Now, North Korea and Cuba are the only two countries in which Coke still doesn't do business.
After more than 60 years away, Coke plans to spend $200 million in Myanmar over the next five years. Earlier this month, it opened a new bottling plant outside the commercial capital of Yangon, which is creating thousands of jobs in its bottling and distribution operation, a much-needed infusion of investment for a country where 40 percent of the population remains unemployed.Continue reading...
Posted by Sheila Shayon on April 11, 2013 12:37 PM
What products would you make smarter? That's the question General Electric is asking in its bid to create consumer-facing products with GE patents.
No stranger to the Internet of Things, GE has once again partnered with Quirky, a type of social network for inventors to license thousands of its patents to Quirky community members for development.
“There are a host of consumer applications that we haven’t had the ability to focus on,” Beth Comstock, CMO GE told the The New York Times. “That just isn’t our core business.”Continue reading...
in the spotlight
Posted by Mark J. Miller on January 13, 2012 09:58 AM
As many as 25,000 people died in India back in 1984 due to the Union Carbide gas leak in Bhopal, and residents are still understandably upset about the experience that left many without family members, spouses, or friends.
In 1999, Carbide was bought by Dow Chemical, a purchase that Dow execs are likely muttering about to one another these days. The lasting unhappiness with Union is now being manifested in what seems to be a growing protest against Dow having anything to do with this summer’s Olympic Games in London.
Dow has forked over big bucks to be a top-tier IOC sponsor and was all set to “wrap” the main London 2012 Olympic stadium in a massive banner as part of its deal. However, the company responded to activists last month by scrapping to scraps its plans for the stadium wrap. That, apparently, has not been enough.Continue reading...
Posted by Dale Buss on September 15, 2011 09:00 AM
UBS warns of big losses (up to $2 billion) on rogue trades, leading to employee arrest in London.
Esprit divests North American business as profit drops 98%.
Fast Retailing, parent of Uniqlo, sets big expansion plans (opening up to 300 stores/year) as brand that "represents" Japan.
Groupon plans to put IPO back on track.
Al Gore's 24-hour Climate Reality webcast irks some.
CBS CEO Leslie Moonves insists that TV ad market is holding up.
Crocs banned for nurses in Wales.
DuPont wins nearly $1 billion in damages in Kevlar-secrets case.Continue reading...
Posted by Dale Buss on August 22, 2011 08:53 AM
Anheuser-Busch InBev goes back to the drawing board with Bud Light account.
Apple cracks down on U.S. brand counterfeiters; shuns user-tracking tool in new software.
AutoNation dealership staffs to get tablets.
Burger King exiles the King in new commercials.
Ford uses Twitter to engage youth market.
Gatorade grapples with getting its complete lineup on store shelves.
General Electric raises nuclear-proliferation fears by seeking to build uranium-enrichment plant in North Carolina.
General Motors CMO publicly knocks ad work for Chevrolet by new agency Goodby Silversein.Continue reading...