The Big Game
Posted by Dale Buss on December 5, 2013 03:57 PM
It's only fitting that General Mills is placing an ad for Cheerios in the Super Bowl for the first time. It's arguably America's iconic cereal brand, and there are plenty of other iconic American CPG brands in the Big Game already, ranging from Doritos to Budweiser.
Looks like General Mills acted just in time to commit Cheerios to the spot, too: Fox announced that it had sold out of ad inventory for its February 2 broadcast of Super Bowl XLVIII from Met Life Stadium. Its announcement came a month earlier than the point last year when CBS announced it had completed sales for the 2013 broadcast, according to Advertising Age. For the 2011 Super Bowl, Fox announced the previous October that it had sold out.
"The opportunity to be on the big game, in something with that type of scale and number of households that watch it, was very exciting to everyone working on the Cheerios brand," Camille Gibson, vice president of marketing for Big G cereals, said via the company's blog, where General Mills announced its Super Bowl move.Continue reading...
Posted by Dale Buss on December 5, 2013 09:22 AM
Ford introduces new Mustang today as global vehicle.
Apple and China Mobile sign deal to sell iPhone as Carl Icahn softens stance on Apple's cash.
GM drops Chevrolet from mainstream European market and sells remaining stake in Ally.
AT&T and T-Mobile weigh bids for Verizon wireless spectrum.
Facebook admits organic reach is falling short and urges marketers to buy ads.
Fox says Super Bowl ad inventory is sold out.
FTC is perplexed after native-ad workshop.
General Mills is pouring Cheerios into the Super Bowl.
JCPenney sacrifices profit in volume push.Continue reading...
chew on this
Posted by Dale Buss on November 8, 2013 07:47 PM
Brands have been fleeing artery-clogging trans fats since a FDA labeling requirement for the stuff in 2006, but now the federal agency likely will finish off hold-out trans-fat products with a preliminary ruling this week that the primary source of the fats are no longer "GRAS."
GRAS means "generally recognized as safe," and it is the sine qua non for any ingredient that is going into a regulated food and beverage sold in the United States. The new FDA ruling made a preliminary determination that partially hydrogenated oils—the primary diet source of artificial trans fat in processed foods—no longer are GRAS for use in food. As Advertising Age noted, the next step is to find out from food makers how long it would take them to reformulate foods that contain extra trans fats if the ruling is finalized.
Trans fats have some inimitable qualities that help in food taste and texture, manufacturers say, including helping crisp french fries. Holdout brands have ranged from Pillsbury Grand! cinnamon rolls to Marie Callender pies from ConAgra to Diamond Foods' Pop Secret pocorn. So even though General Mills said that more than 90 percent of its US retail products already are retailed as zero grams trans fat, it called the ruling a "major development."Continue reading...
Posted by Dale Buss on September 25, 2013 10:52 AM
Dannon believes that its Greek-style-yogurt partnership with Starbucks will be great for the Dannon brand even though its marque is taking a secondary position in the arrangement to the chain's Evolution Fresh brand.
Evolution Fresh, Inspired by Dannon "is a way for us to bring a new brand story without undermining any of our other brand stories," Gustavo Valle, CEO of Dannon USA, told brandchannel. And it provides the company with the crucial opportunity to extend yogurt consumption further in the day.
Starbucks and Groupe Danone, the Paris-based parent of Dannon USA, announced in July that they were co-creating the new line to place in Starbucks outlets next spring and in grocery stores the next year. The idea for Starbucks was to expand its better-for-you offerings under its recently acquired Evolution Fresh brand, which began as a juice company, and to find a way for the chain to tap into the Greek-yogurt craze.Continue reading...
media and politics
Posted by Sheila Shayon on September 19, 2013 07:46 PM
Michelle Obama is shamelessly using the power of her pulpit in the best tradition of Dolley Madison, Eleanor Roosevelt and Hilary Clinton, among others.
The First Lady convened a White House summit that focused on food marketing to kids—a move in line with her ongoing Let's Move initiative and support of healthy food consumption. Members of the media and entertainment executives, food industry representatives and public interest group leaders gathered to discuss curbing junk food ads and restricting iconic kids' TV characters from appearing in spots for unhealthy products.
“I’m here today with one simple request and that is to do even more and move even faster to market responsibly to our kids,” and to “empower parents instead of undermining them," Obama said in an address to attendeesContinue reading...
Posted by Mark J. Miller on September 17, 2013 08:02 PM
Remember the friendly Jolly Green Giant and his little pal Sprout? The pair has always seemed pretty chaste and innocent. And maybe they are, but it appears that marketing executives at General Mills have a different idea.
The brand has turned out a series of web videos that takes full advantage of suggestive language, including conversations that include statements like, “It's so much bigger than I'm used to"—the vegetables, of course.Continue reading...
chew on this
Posted by Dale Buss on September 16, 2013 06:12 PM
Unable to make much headway in the part of the US yogurt market that is growing, Greek-style, Yoplait is making a new move in the segment that it still leads: yogurt for kids.
While rival Dannon has given up on some recent initiatives in the kids-yogurt segment, Yoplait just announced a new, more vibrant packaging design of its Go-Gurt brand which includes a more nutritious formula and new health messaging on the outside of the box. Go-Gurt now boasts 1 gram less of sugar, about 14 percent fewer calories, and packaging that claims "no artificial" colors or flavors, "no high-fructose corn syrup" and "good source of calcium and vitamin D."
"We know that sugar is a concern for parents and that parents desire more natural products," Melissa Haase, a Yoplait R& D executive, said in a news release. "While there were hurdles with the new reformulation, we were also able" to reduce sugar and calories.Continue reading...
Posted by Mark J. Miller on August 5, 2013 07:33 PM
Cold-cereal sales are falling, so companies are doing whatever they can to boost revenue in other areas. General Mills’ Pillsbury division hasn’t used a brand mascot for its products since the Doughboy was introduced back in 1965, but now the company has added a new face to help boost the revenue of an old brand: Toaster Strudels.
Toaster Strudels have been doing battle with Kellogg’s Pop Tarts for 27 years and have recently lost some ground, especially on the heels of Pop Tart's release of peanut butter variations. According to IRI, Toaster Strudels sales dropped 1.1 percent to $204 million in the year ending July 14. Meanwhile, Pop Tarts is on the rise, growing 5 percent to $668 million during that same time frame.Continue reading...