2014 Brandcameo Product Placement Awards

auto motive

Ford Taps Google API to Test EV Fuel Efficiency

Posted by Shirley Brady on May 11, 2011 05:00 PM

Ford researchers this week presented a conceptual case of how the Google Prediction API could alter the performance of a plug-in hybrid electric vehicle at the 2011 Google I/O developer conference.

According to Ford's press release, it's been testing the Google API to convert information such as historical driving data – where a driver has traveled and at what time of day for example – into useful real-time predictions, such as where a driver is headed at the time of departure.

The automaker also released a video, above, to educate consumers who may be confused about the alphabet soup of terms (EV, BEV, HEV, PHEV) describing electric vehicles.

mobile brands

Google Takes Apple Bite With Mobile Music and Movies for Android

Posted by Shirley Brady on May 10, 2011 01:00 PM

Google's Music Beta service was the big news from the Android team at the Google I/O developers conference today.

The good news: it's live. The bad: It's accepting a limited number of requests to check it out — but only in the US.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence