Posted by Dale Buss on December 16, 2013 09:14 AM
Amazon faces globalization of its wage dispute in Germany and experiments with delivery of large box of CPGs.
Michelin recalls 1.2 million tires.
Mercedes-Benz warns dealers of tight CLA supplies as it moves new C-Class further up-market.
AB InBev finds less is more in growing Goose Island cult brand.
Airbnb launches first national ad campaign.
Baidu adds warnings as regulators focus on Chinese stocks.
Beyonce may be blazing new marketing trail with quiet album launch.
BlackBerry edges closer to corporate abyss.
Chili's launches delivery for orders of $125 and up.
Detroit Lions urge downtown businesses to light themselves blue for Monday Night Football.
Evian fields viral baby video.
Fiat-Chrysler successor to CEO Sergio Marchionne remains vague.Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on April 1, 2011 05:30 PM
Silver Bullet Aims at Bud for No. 2 Beer Spot
MillerCoors CMO Andy England recently told distributors that Coors Light will overtake Budweiser as the no. 2 selling brew in the U.S. Analysts are saying that’s not just braggadocio, considering Budweiser’s long-running drop in sales and Coors Light’s steady trajectory upward. According to Beer Marketer’s Insights, Coors Light ended 2010 with an 8.5% market share, while Bud is barely ahead at 8.7%. Bud Light is the leader of the pack at 19.1%. MillerCoors is increasing marketing spending by $50 million this year, and part of its efforts for Coors Light include signing hip-hop artist Ice Cube to appear in ads for the brand.Continue reading...
brand take over
Posted by Shirley Brady on March 28, 2011 02:30 PM
Chicago's Goose Island craft beer brand has been bought by its distribution partner, Anheuser-Busch, for $38.8 million. Goose Island's two brew pubs, one of which recently collaborated (above) with past Top Chef winner Stephanie Izard, are not part of the deal.
Naturally, not everyone was thrilled with the news, particularly fans of its brews such as Honkers Ale and Goose Island brewmaster Greg Hall, who is being replaced by his second-in-command (and, payout notwithstanding, being gracious about it).