Posted by Mark J. Miller on September 17, 2013 08:02 PM
Remember the friendly Jolly Green Giant and his little pal Sprout? The pair has always seemed pretty chaste and innocent. And maybe they are, but it appears that marketing executives at General Mills have a different idea.
The brand has turned out a series of web videos that takes full advantage of suggestive language, including conversations that include statements like, “It's so much bigger than I'm used to"—the vegetables, of course.Continue reading...
Posted by Dale Buss on September 17, 2013 09:35 AM
Toyota mourns death of Eiji Toyoda, who turned company into an export giant.
Bing releases new logo and design overhaul.
Sony will reportedly launch a dongle device, the Smart Stick, to compete against Google's Chromecast.
Bentley says its ultra-luxury SUV will create a new segment.
Chevrolet offers limited-run new colors on small cars.
Ford hits two million EcoBoost engines.
Green Giant goes “X-rated” in web videos.Continue reading...
Posted by Dale Buss on May 29, 2013 02:19 PM
Having scored a big hit with its Nature Valley Protein Bars last year, General Mills has gone searching for bigger shares of the better-for-you snack business. And it's enlisting some of its best-known brands, from Fiber One to Green Giant, in the hunt.
The Minneapolis-based CPG giant has done about all it can to overhaul its mainstay ready-to-eat cereal business in a more nutritious manner, including shifting nearly the entire portfolio to whole grains. But that category remains sluggish. Meanwhile, the company's Yoplait brand was caught flat-footed by the Greek-style yogurt craze and is still trying to catch up.
Focusing on its snack brands and on extending other brands into the snacking arena has become crucial for growth for General Mills. Snacks have been its strongest business for the last five years, with average annual sales growth topping 8 percent a year during that time.Continue reading...
chew on this
Posted by Dale Buss on December 20, 2012 03:01 PM
If innovation is the lifeblood of business, then General Mills will be pumping hard in the new year. The CPG giant released news about more than 100 new products that it will launch in its U.S. retail portfolio alone during its fiscal 2013.
General Mills would like to generate between 4 percent and 5 percent of its sales from new products "and we think we will be very much in that range," CEO Ken Powell told Wall Street analysts during a conference call this week, according to Ad Age. "We want to make sure that we are launching products that are bringing new consumers into [their brand] franchise, and we have steadily improved that number."
The new products range from new varieties of Fiber One products to a Snickerdoodles flavor of Chex Mix Muddy Buddies. And if there are some underlying themes to the whole list, they would be peanut butter and chocolate, along with fiber and protein, according to a General Mills blog post detailing the roster of new products.Continue reading...
truth in advertising
Posted by Dale Buss on November 5, 2009 04:26 PM
Chalk this one up to a supercharged political environment that now attaches suspicions to cereal-box labels as well as virus vaccines: Kellogg has just announced that it is backing away from the “Immunity” claim on its Rice Krispies and Cocoa Krispies cereals.
As we reported Tuesday, critics recently scored Kellogg for emblazoning the claim, “Now Helps Support Your Child’s IMMUNITY” on the front of the packages after boosting the daily value of antioxidant vitamins A, C and E in the cereals to 25% last spring, from the earlier 10%.
San Francisco City Attorney Dennis Herrera protested that Kellogg’s claim implied that its cereals could help protect kids against the swine-flu epidemic, and might mislead parents -- though Kellogg had been developing the line for more than a year, well before the advent of the H1N1 scare, and rolled it out in May.Continue reading...