2014 Brandcameo Product Placement Awards

brand ambassadors

Microsoft's Brand Ambassadors: Oprah, Jessica, Gwen, Steve - and Gandalf

Posted by Sheila Shayon on November 20, 2012 01:54 PM

Oprah Winfrey devoted two hours last Sunday night on her OWN cable network to Favorite Things, with the items given to ‘deserving military spouses.’ The franchise, an annual brandstravaganza on her former daytime talkshow, this year reverted to the talk show host's personal picks, with one in particular causing a kerfuffle. 

"The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people!" Oprah wrote on her website. "The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that's a wowser!"

Unfortunately, it was a follow-up tweet professing her love for the Surface tablet to her 14.8 million followers on Twitter that got her in trouble, as she wrote "Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings" from an iPad.

We can only hope that Gandalf won't tout his love for the new Windows Phone from an iPhone. Microsoft is partnering with Warner Bros, the studio behind the highly-anticipated The Hobbit: An Unexpected Journey, the first installment of a trilogy to be released (in the UK) on December 13, starring Sir Ian McKellen and Martin Freeman as Gandalf and Bilbo respectively.Continue reading...

celebrity brandmatch

Gwen Stefani's Harajuku Mini Kids Collection Launches at Target

Posted by Shirley Brady on November 14, 2011 10:31 AM

Harajuku Mini, Gwen Stefani's highly-anticipated kids' clothing collection for Target, is now available in-store at select Target locations. With prices below $29.99, part one hit stores on Nov. 13, while part two of the affordable chic kids' collection — aimed at toddlers, boys and girls and tween girls — will launch on Dec. 25th.Continue reading...

celebrity brandcasting

Spice Girl Geri Halliwell the Latest in a Long Line of Pop Stars' Lifestyle Brands

Posted by Abe Sauer on October 31, 2011 05:33 PM

Former Spice Girl Geri Halliwell just revealed her lingerie collection for Next in the UK. Available in spring 2012, Halliwell made no bones about her goal: "Basically, my aim was to make boobs look bigger and bums smaller."

Halliwell is just the latest pop star who has discovered that licensing her brand for a consumer line is far more lucrative than making music. From Kylie Minogue to Jessica Simpson to Jennifer Lopez to Gwen Stefani to Lady Gaga, pop stars and brand licensers are making beautiful, profitable music together.Continue reading...

brand news

Brands to Watch: Borders, News Corp., Cisco & more

Posted by Shirley Brady on July 18, 2011 06:00 PM

Brands to Watch

News Corp.'s Rupert Murdoch and son James prepare to testify Tuesday before a British parliamentary hearing on phone-hacking scandal as former News of the World whistleblowing journalist is found dead and The Sun's website is hacked.

Borders calls off auction, announces plans to liquidate and close doors by September.

Cisco slashes workforce by 11,500 positions.

Apple seeks to expand iPhone availability in China.

CNN is first TV network to stream 24/7 online and on mobile.

Delta cuts service to smaller markets.

Dunkin' Brands leads wave of IPOs in the US.Continue reading...

campaigns

Ad Watch: New Spots From Expedia, Pepsi, Victoria's Secret and more

Posted by Shirley Brady on January 19, 2011 05:00 PM

Expedia's Netherlands agency (Woedend) takes inspiration from the legendary Saul Bass and the Catch Me if You Can title sequence in this new :20 commercial and :10 tag-ons.

Watch more new spots — from Target, Pepsi Max, Victoria's Secret and other brands — after the jump.Continue reading...

celebrity brandmatch

Study Begs Brands to Stop Paying Charlie Sheen to Endorse Things

Posted by Abe Sauer on January 17, 2011 06:00 PM

Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?

A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...

celebrity brandmatch

Gwen Stefani is the New Face of L'Oreal

Posted by Shirley Brady on January 14, 2011 11:15 AM

It's pretty clear from the L'Oreal Paris teaser spot above that the brand's next celebrity face Gwen Stefani. The singer/designer's hiring was just confirmed in a follow-up commercial, after the jump.Continue reading...

celebrity brandmatch

Smells Like... (Celebrity Scent) Branding

Posted by Abe Sauer on November 9, 2009 09:01 AM

Here is a test for those who consider themselves branding types (without doing an online search): Which three of the following celebrities do not have their own brand of perfume?

  • Avril Lavigne
  • Jimi Hendrix
  • Carlos Santana
  • Gwen Stefani
  • Kobe Bryant
  • Tim McGraw
  • Charlize Theron
  • Jade Goody
  • Reese Witherspoon
  • Ellen DeGeneres
  • Derek Jeter

So you have your guesses? Here are the ones above with personally-branded scents:Continue reading...

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