campaigns

Priceless Surprises: MasterCard Trots Out Gwen Stefani, Apple Pay, Airborne 'Annie'

Posted by Shirley Brady on December 8, 2014 05:14 PM

MasterCard today kicks off a new campaign featuring Gwen Stefani promoting #PricelessSuprises, its year-end holiday campaign, to cardholders.

The surprises range from concert tickets to golf experiences to a chance to meet the singer/fashion designer, with Apple Pay getting a shout-out in the new TV commercial.

The spot (directed by Sophie Muller of Wondros) features Stefani's new song, "Spark The Fire," which also featured in a Fiat spot at the recent American Music Awards.Continue reading...

that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

automotive

Super Bowl Ads: VW Leads Car Brands Skipping XLIX as Chrysler Hits AMAs

Posted by Dale Buss on November 24, 2014 02:31 PM

Automotive brands are staying on the sidelines for the upcoming Super Bowl, 

Despite created one of the best-recalled Super Bowl spots in recent years with the Little Darth Vader "The Force" and last year debuting "Wings" on Game Day, marking its fifth consecutive Super Bowl spot, Volkswagen is clipping its wings and sitting out the Super Bowl advertising derby for 2015.

It's joining other car brands, including Jaguar and Lincoln, that are staying on the sidelines—even though the auto industry has been one of the most prominent sponsors of Big Game commercials over the last several years, and one of the biggest ad spending sectors in general.Continue reading...

brand news

Brand News: Pepsi Taps Perry for Super Bowl Halftime and more

Posted by Dale Buss on November 24, 2014 09:23 AM

TOP STORIES

Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.

Samsung plans major management shakeup.

Tesla and BMW discuss technology alliance.

Audi tests premium car sharing for the wealthy.

Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, Gwen Stefani and Phillip Phillips.Continue reading...

retail

Earth to Ralph Lauren: American Indian Iconography is a Hotbed for Scandal

Posted by Abe Sauer on July 15, 2014 06:33 PM

The Redskins are of course the most prominent offenders in the ongoing PC battle over American Indian slang, as recent months have seen the NFL team under increasing pressure to drop its name and logo. It's a debate that culminated with the US Patent and Trademark Office's recent decision to cancel the team's trademark.

But tailing the football team is a wagon train of scandals involving celebrities and brands criticized for recently using Native American headdresses as fashion accessories. These cases make Ralph Lauren's ongoing obsession with using Native American headdress iconography all the more confusing. Is the brand just begging to be added to the criticism?

Those who have found themselves apologizing for the misuse of Native headdresses include music icons Pharrel and Gwen Stefani. Chanel "deeply apologized" after its headdress scandal and Victoria's Secret "sincerely apologized" after a similar event. Even lesser-knowns have come under fire, such as the daughter of Oklahoma's governor.Continue reading...

brand ambassadors

Microsoft's Brand Ambassadors: Oprah, Jessica, Gwen, Steve - and Gandalf

Posted by Sheila Shayon on November 20, 2012 01:54 PM

Oprah Winfrey devoted two hours last Sunday night on her OWN cable network to Favorite Things, with the items given to ‘deserving military spouses.’ The franchise, an annual brandstravaganza on her former daytime talkshow, this year reverted to the talk show host's personal picks, with one in particular causing a kerfuffle. 

"The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people!" Oprah wrote on her website. "The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that's a wowser!"

Unfortunately, it was a follow-up tweet professing her love for the Surface tablet to her 14.8 million followers on Twitter that got her in trouble, as she wrote "Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings" from an iPad.

We can only hope that Gandalf won't tout his love for the new Windows Phone from an iPhone. Microsoft is partnering with Warner Bros, the studio behind the highly-anticipated The Hobbit: An Unexpected Journey, the first installment of a trilogy to be released (in the UK) on December 13, starring Sir Ian McKellen and Martin Freeman as Gandalf and Bilbo respectively.Continue reading...

celebrity brandmatch

Gwen Stefani's Harajuku Mini Kids Collection Launches at Target

Posted by Shirley Brady on November 14, 2011 10:31 AM

Harajuku Mini, Gwen Stefani's highly-anticipated kids' clothing collection for Target, is now available in-store at select Target locations. With prices below $29.99, part one hit stores on Nov. 13, while part two of the affordable chic kids' collection — aimed at toddlers, boys and girls and tween girls — will launch on Dec. 25th.Continue reading...

celebrity brandcasting

Spice Girl Geri Halliwell the Latest in a Long Line of Pop Stars' Lifestyle Brands

Posted by Abe Sauer on October 31, 2011 05:33 PM

Former Spice Girl Geri Halliwell just revealed her lingerie collection for Next in the UK. Available in spring 2012, Halliwell made no bones about her goal: "Basically, my aim was to make boobs look bigger and bums smaller."

Halliwell is just the latest pop star who has discovered that licensing her brand for a consumer line is far more lucrative than making music. From Kylie Minogue to Jessica Simpson to Jennifer Lopez to Gwen Stefani to Lady Gaga, pop stars and brand licensers are making beautiful, profitable music together.Continue reading...

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