Posted by Mark J. Miller on December 4, 2013 07:47 PM
Michael Kors and Gwyneth Paltrow have long been pals, and now they’ve paired up in the hopes that their friendship will inspire an exclusive holiday collection of apparel and accessories.
Kors and Paltrow have released three limited-edition pieces on Paltrow’s lifestyle site, GOOP.com, including a cashmere cape that will run you $2,595, a merino peplum sweater and a jazzed-up peacoat. Also available on the site are “accessories hand-picked by the pair from Kors’ existing offerings, including aviator sunglasses and a calf leather tote,” according to the New York Post.
“I thought it would be wonderful to reinvent some of my favorite vintage Michael Kors looks that I have kept for years, that I wear over and over,” said Paltrow.Continue reading...
Posted by Dale Buss on December 4, 2013 09:18 AM
Snapchat hires away Emily White, Instagram's ad exec, to be company COO.
Mercedes-Benz CLA comes through and cements US sales lead over BMW.
Newsweek plans return to print.
Applebee's rolls out tablets nationwide.
Benetton rises above Levi's to become India's top international fashion brand.
BJ's Wholesale Club owners express interest in buying Hess gas stations.
Boeing tantalizes states with 777x production.
China issues 4G mobile licenses to country's three main telecom companies.
Drake announces partnership with Nike's Jordan brand.
Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.
JCPenney finally reports comp-sales increase.Continue reading...
Posted by Dale Buss on April 29, 2013 05:53 PM
The box-office launch for Iron Man 3 is about as promising as Tony Stark's next invention. The three-quel in Disney and Marvel's series about the tech-happy superhero and his industrialist alter ego blitzed competitors with its overseas opening last weekend, taking a $195-million bow while soaring past last year's $185-million overseas debut of The Avengers.
As the movie starring Robert Downey Jr. in the returning title role prepares for its US opening this weekend, the hearty franchise is getting an assist from another returning member of the "cast": the Audi R8 sports car. The German luxury brand placed a version of its R8 in the first and second Iron Man films; this time around Stark's main drive is the all-electric R8 e-tron which has gone into only limited actual production.
"Stark and his passion for innovative technology, his sophisticated wit and his character overall are great representatives for our brand," Drew Elliott, social-media specialist for Audi of America, told brandchannel.Continue reading...
Posted by Mark J. Miller on March 25, 2013 03:29 PM
New Grownup Burger Recalls Grownup Film Moment
The words burger, Heidi Klum and bourbon aren’t generally found in the same sentence, but that’s changed now that Carl’s Jr. will become the first fast-food chain to release a burger branded by a liquor. The Jim Beam Bourbon burger will start being sold Monday night and to celebrate the moment, the chain has turned out a sexy ad featuring supermodel/businesswoman Heidi Klum reprising one of American film’s sexiest characters, The Graduate’s Mrs. Robinson.
In it, Klum seduces the camera and her naïve young male costar while chowing down on a massive Jim Beam burger. (Don’t worry, teetotalers. Unlike the famed Mrs. Robinson, the burger is alcohol-free.)Continue reading...
Posted by Sheila Shayon on July 27, 2012 02:34 PM
If Amy Sedaris pitching Downy in a perky new campaign rings a bell, it's because celebrities have been sudsing up for brands since the early days of Hollywood. Think back to the golden days of radio, when Jack Benny plugged Jello in his opening line, "Jello, everybody, this is Jack Benny," and Bob Hope promoted Pepsodent toothpaste. And in the early days of television, George Burns and Gracie Allen peddled Carnation Milk, Groucho Marx touted Prom Shampoo and Ozzie and Harriett shilled for Aunt Jemima Pancake Mix. Before he was President, Ronald Reagan stumped for Chesterfield cigarettes.
In today’s world of 24/7 social media, celebrity endorsement, backing and entrepreneurship (from Gwyneth Paltrow's Goop to Jessica Alba's Honest Company) have reached new digital platforms. This week Stamped, a mobile app and website that lets people share reviews of anything they like, announced new celebrity backers including Justin Bieber, Ryan Seacrest and Ellen DeGeneres, and investments from Columbia Records, Eric Schmidt and The New York Times Company, bringing its financing to over $3 million.Continue reading...
Posted by Abe Sauer on September 12, 2011 12:00 PM
There are a lot of product "placements" in Contagion, logos and names that appear in passing, backgrounds and without a great degree of consequence. A crack about Taco Bell here, a Mazda, Audi, or Chevy logo there. But there are really only two or three "brands" that find themselves the focus of the film, and one of them has genuine reason to be sick about the slanderous way Contagion portrays it.
"The Minnesota Department of Health was not officially involved with the film in any way," John Stieger, the department's communications director, told brandchannel. If you've seen the new #1 movie at the US box office, that shouldn't come as a surprise.Continue reading...
Posted by Shirley Brady on July 20, 2011 06:00 PM
British PM David Cameron tells Parliament that he now regrets hiring former News of the World editor Andy Coulson as News Corp. faces US calls for Dow Jones inquiry over phone hacking and London police say their investigation could take years. Wendi Murdoch fever also explodes on the web as her husband's media empire attempts to restore reputation.
American Express reports record cardholder spending.
American Idol co-creator Simon Fuller is suing Simon Cowell for a cut of The X Factor on FOX.
Associated Press will link to sources starting Aug. 1st.
Coach signs Gwyneth Paltrow for UK launch campaign.
Google offers credit card to advertisers, winds down Google Labs, launches Google+ iPhone app.
Intel quarterly results beats analysts' expectations.Continue reading...
Posted by Dale Buss on June 2, 2011 09:00 AM
Acer sees stock tumble after questionable financial audit.
Amazon rolls out Groupon rival, Amazon Local.
American Airlines and Orbitz forced to play nice.
Android assails Nokia in Europe.
Anthony Weiner's Twitter scandal continues.
Asos bottom line dinged by warehouse move.
Audi sued for allegedly using Eminem's Chrysler ad music.
Borders sees bidder emerge also with Michigan roots.Continue reading...