personal brands
Posted by Mark J. Miller on June 15, 2012 02:12 PM

David Cassidy has probably sung “C’mon Get Happy” about seven zillion times since he joined the cast of The Partridge Family in 1970 and became a teen idol at the age of 20. That doesn’t mean that the now 62-year-old is pleased with the show or its producers. In fact, he’s furious.
After all the T-shirts, lunch boxes, posters, games, dolls, trading cards and other collectibles with his picture on them, not to mention the years of dodging screaming fans, Cassidy says he only made $15,000 in merchandising fees. He’s been on a long legal battle to get some of that dough, which could equal around $10 million, according to a press release.
An L.A. Superior Court judge is currently considering if he will hear the case against Sony in front of a jury. Cassidy isn't the only disgruntled '70s TV star, either. Some of the cast members from Happy Days are also suing CBS over their cut (or lack thereof) in merchandising sales related to the show.Continue reading...
More about: TV, Entertainment, Merchandise, Legal, IP, Personal Brands, Celebrities, Licensing, The Partridge Family, Happy Days, David Cassidy, Marion Ross, Anson Williams, Don Most, Erin Moran, Tom Bosley, CBS, Sony, Viacom, Henry Winkler, Ron Howard
brand news
Posted by Shirley Brady on June 13, 2012 08:50 AM

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.
Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.
New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.
American Express sponsors Kenny Chesney concert for live-streaming on YouTube.
Apple is likely killing Ping.
Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.
Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...
More about: Brand News, American Express, Apple, Ben & Jerry's, Burger King, Carrefour, Citi, CNBC, Coca-Cola, Comcast, Esprit, Facebook, Ferrari, Food Network, Ford, Groupon, Happy Days, Hasbro, Hulu, Ikea, ING, J&J, Macy's, Marriott, Microsoft, My Littlest Pet Shop, Netflix, Panasonic, Ping, Playskool, Samsung, Schick, Shell, Skechers, Starbucks, Tommy Hilfiger, UBS, Unilever, United, USAID, Wells Fargo, Yahoo, YouTube, Zynga, China, NFC, Kenny Chesney, Paula Deen, Mike Bloomberg
brand news
Posted by Dale Buss on June 6, 2012 09:01 AM

TD takes top spot on Interbrand's new Best Canadian Brands ranking.
JCPenney continues claw-back of new business model, plans to use term "sale" again.
Sara Lee renames North American business Hillshire Brands and narrows focus to meat.
Apple uses more celebrities in marketing; what does that say about new products?
Justin Bieber debuts another fragrance concept called Girlfriend.
Burger King expands in Russia.
Clear Channel shifts royalty deal for music artists including Taylor Swift's label.Continue reading...
More about: Brand News, Apple, Burger King, BK, Clear Channel, Coinstar, Denny's, Disney, Facebook, Family Dollar, Happy Days, Hillshire Brands, HP, J&J, JCPenney, Labatt, Lego, Merck, Molson Coors, Motorola Mobility, Netflix, Nintendo, North Face, Redbox, Sara Lee, Starbucks, Subway, Taco Bell, TD, UGG, Volkswagen, VW, Zippo, Justin Bieber, Interbrand