Tupperware Is The New Sexy

Question: What do you get when you pair New Orleans Saints superstar, Reggie Bush, with Showtime’s “Nurse Jackie” and “Twilight” film star, Peter Facinelli, in the kitchen?

Answer: “Kitchen Aphrodisiac."

Tupperware, hosting this New York City event today, March 18th, is betting that sexy men in the kitchen, cooking, will give a significant sales spike to the 64-year-old brand, best known for in-home parties and casserole freezer storage.

Rick Goings, Tupperware’s CEO, will enroll Bush and Facinelli in a meal preparation demonstration using only few ingredients, a microwave – and Tupperware products. “Someone said to me years ago, to catch a moose, you have to first catch moose bait. And if you want to target women, the best way is to also go after men,” explains Goings.Continue reading...