brand news
Posted by Alicia Ciccone on March 21, 2013 09:22 AM

Adobe confirms its CTO Kevin Lynch has left the company for a job at Apple.
Chipotle is risking its brand by venturing into the public debate about gay rights, LGBT community says #ThanksChipotle.
NBC to NYT: Jimmy Fallon is expected to succeed Jay Leno on the "Tonight Show" by fall 2014 as NBC struggles with weak ratings.
Aeropostale targets millenials with new in-store #tech.
Aldi and Whole Foods to boycott genetically modified salmon.
Apple's plan for augmented reality amidst another lawsuit on patent infringement.
Barclays announces massive bonuses on UK budget day.
BlackBerry denies report that BB10 failed UK government security test.
Global airline profits are flying high.
Harvard researchers have linked sugary drinks to 180,000 deaths a year worldwide.Continue reading...
More about: Brand News, Adobe, Chipotle, NBC, Aeropostale, Aldi, Apple, Barclays, Blackberry, Google, Harvard, J.C. Penney, LG, Marks & Spencer, Monster Energy, New York Times, Nielsen, Samsung, Visa, Whole Foods, YouTube
creative snack
Posted by Dale Buss on February 22, 2013 09:56 AM

Oreo did a pretty good job of owning the second half of the blackout-interrupted Super Bowl—at least on social media. Now the world's leading cookie brand is making a grab for the galaxy in a playful new app exclusive to Nokia Lumia phones.
Meanwhile, continued innovation from Oreo will be crucial for its parent company Mondelez International as it attempts to reignite sales growth this year after a slightly disappointing 2012. CEO Irene Rosenfeld told analysts this week that she's "bullish about our future. Although our top-line growth was disappointing in the back half of last year," she said in a press release, "the quality of underlying revenue and earnings growth provides strong momentum as we enter 2013."
Using what it calls "augmented-reality" technology, the new Oreo Skies mobile app on Lumia allows users to write messages and "attach" them to actual constellations revealed in the app. Stars then "twist open" (like an Oreo) to reveal the message to the intended recipients. Other features include "shooting stars" that dash across the screen which carry special offers, recipes or incentives.Continue reading...
More about: Mobile, Oreo, Nokia, CPG, Kraft Foods, Lumia, Mondelez International, Mondelez, Irene Rosenfeld, Harvard, Co-Branding, Apps
executive decision
Posted by Mark J. Miller on October 16, 2012 11:59 AM

Vikram Pandit shocked Wall Street (Exhibit A: the Wall Street Journal homepage) when he abruptly resigned as CEO of Citibank Tuesday after clashing with the board and prompted his right hand, COO John Havens, to exit with him. Pandit's corner office won't remain empty for long.
Sliding right in following his ouster was Mike Corbat, who had been running Citi’s international operations of Europe, Middle East and Africa for less than a year and was clearly being groomed for the role. The WSJ calls Corbat, a Citi veteran and its former head of investment banking, the company's "Mr. Fix-It," writing that Pandit often used Corbat as a repairman of sorts, and his history at the bank backs up that notion.Continue reading...
More about: Citigroup, Citi, Mike Corbat, Vikram Pandit, John Havens, Executives, Leadership, Finance, Banking, Harvard, FDIC, Sheila Bair
brand news
Posted by Shirley Brady on August 12, 2012 12:55 PM

Amazon and eBay eye same-day delivery as Amazon site traffic soars.
App.net woos digerati and raises funds for paid social network.
Apple calls final witnesses in contentious Samsung trial as brand's fans seen losing their edge.
Baidu among Barrons' top 10 Chinese brands.
Barclays chairman promises change.
Bermuda readies new branding campaign.
Costco sees deluge of cross-border Canadian shoppers.Continue reading...
More about: Brand News, Amazon, App.net, Apple, Baidu, Barclays, Bermuda, Costco, eBay, GE, Google, Harvard, JCPenney, Kodak, Manchester United, Samsung, Starbucks, Standard Chartered, Tangla, Twitter, Walmart, 1800 Tequila, Rihanna, Mitt Romney, Paul Ryan, Mark Zuckerberg
doing good
Posted by Sheila Shayon on May 4, 2012 11:01 AM

The Massachusetts Institute of Technology (MIT) and Harvard University are joining the ranks of elite universities jumping into the burgeoning MOOCs — massively open online courses — business. The schools' new partnership, dubbed edX, is also spurring the boom in online video education.
Stanford, Princeton, the University of Pennsylvania and the University of Michigan recently partnered in Coursera, a commercial company with $16 million in venture capital.
Beyond academia, the just announced TED-ED website offers customizable tools for educators, while Khan Academy has helped countless students, teachers and parents with its free treasure trove of online videos, offering more than 3,000 tuturials on everything from math to physics.Continue reading...
More about: Harvard, MIT, edX, Video, Education, Online, Khan Academy, TED, TED-ED, Open Learning, Academia, Universities, Corporate Citizenship, Co-Branding
doing good
Posted by Sheila Shayon on May 1, 2012 01:01 PM

In a truly social move, Facebook has added a timeline tool that lets its 161 million members in the U.S. and 30 million U.K. members share their organ donor status with friends in order to facilitate connecting potential donors and recipients.
In an exclusive interview with ABC News for Good Morning America that aired today on Mayday appropriately, CEO Mark Zuckerberg announced the life-saving commitment: "What we hope will happen is that by just having this simple tool, we think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. That can be a big part of helping solve the crisis that's out there."
The plan — outlined in a co-bylined piece by Zuckerberg and Facebook COO Sheryl Sandberg on the ABC News website — is to leverage social media to encourage more organ donors. With the new Facebook feature, users can register as organ, eye and tissue donors and link to the donor registry in their state as well as post videos or status updates about their decision to be a donor as well as indicate their wish to donate upon death.Continue reading...
More about: Facebook, Social Media, Corporate Citizenship, Health, Medical, Organ Donations, Harvard, ABC News, Good Morning America, Mark Zuckerberg, Sheryl Sandberg, Apple, Steve Jobs
cause celeb
Posted by Shirley Brady on February 29, 2012 03:46 PM

As announced last month, Lady Gaga and her mother, Cynthia Germanotta, today launched the Born This Way Foundation, "a movement to celebrate individuality and empower young people," in a kick-off event at Harvard University. The event was streamed live with guests including Oprah Winfrey and Deepak Chopra.
While more programs and partnerships are yet to be announced, one piece revealed was on-campus for the announcement: the "Born to be Brave" bus (at top) which will take the foundation's message across the U.S., including serving as a tailgating-like focal point for fans at Gaga's shows and "to serve as a place where youth can go to feel connected and learn about civic engagement opportunities."Continue reading...
More about: Lady Gaga, Celebrities, Personal Brands, LGBT, Youth, Teens, Kids, Diversity, Non-profits, Harvard, Target, CSR, Corporate Citizenship, Entertainment, Philanthropy, Oprah Winfrey, Deepak Chopra, Cause Marketing, Social Media
celebrity brandmatch
Posted by Mark J. Miller on February 28, 2012 11:55 AM

The world is not tiring of New York Knicks point guard Jeremy Lin. And why should it?
Unless you’ve been living in a cave for the last month, you are likely aware that the 23-year-old Harvard grad, who happens to be the first American-born NBA player of Chinese or Taiwanese descent, surprisingly led the New York Knicks on a seven-game winning streak and has scored 17 0r more in nine out of the 11 games he’s started. His play has lifted the hopes of Knicks fans that their team can find some triumphs this season as well as in the playoffs.
With his success on the court has come a lot of off-the-court love and attention, of course, particularly from folks who’d like to stick his name on their products. Nike, not surprisingly, has stepped in to give him his own shoe deal. And now Ben & Jerry’s has released a limited-edition ice cream, according to the Boston Globe.
The new flavor, “Taste the Lin-Sanity,” is only being served at Ben & Jerry's Harvard Square "scoop shop" in Cambridge, Mass., which makes sense as Lin is an alum — although it would be a surefire hit in the NYC market, too. It was intended to be a fun tribute, although it proved uncool to a few who felt the ingredients were insulting. OK, racist.Continue reading...
More about: Ben & Jerry's, Ice Cream, Food, Unilever, Packaging, Jeremy Lin, New York Knicks, Boston, Harvard, Diversity, Apologies