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Beer Bottle Denim? Cheeky Bonobos Takes Over Big Retail

Posted by Sheila Shayon on April 20, 2012 02:55 PM

Traditional retail brands are increasingly looking to e-commerce start-ups for innovation, wedding their physical distribution and resource abundance with nimble, digital sales. Walgreen’s acquisition of Drugstore.com and Walmart's purchase of Kosmix are two high-profile examples. “These guys are usually slow and lumbering giants,” said Forrester analyst Sucharita Mulpuru to the New York Times. “But they need to make proactive investments. Because, left to their own devices, they could never emulate these businesses.” 

Add Nordstrom to the list of startup-hungry retailers. The Seattle-based upmarket store brand made few acquisitions in its 111-year-old history before last year, when it acquired ‘flash sales’ site HauteLook and became a lead investor in shoe subscription service Sole Society, a spin-off of HauteLook. This month Nordstrom acquired a stake in socially savvy e-tailer Bonobos in a deal that gives the latter $16.4 million in cash and access to more than 100 Nordstrom stores, while the latter can tap into the Bonobos team's expertise on branding and digital marketing with humor and savvy.

Just how deft is the Bonobos brand when it comes to tapping the zeitgeist? For Earth Day, the menswear e-tailer has created a line of denim made from beer bottles. That's right. Recycled. Beer. Bottles.Continue reading...


Shoparatti: Melissa Rivers Cuts the Clutter of the Daily Deal

Posted by Sheila Shayon on May 11, 2011 03:30 PM

Shoparatti, Melissa Rivers’ daily deal website, has just added a pair of fashionista-luring features: a star-studded Style Council, which launches with E! News’ Giuliana Rancic; and a blog, featuring Rivers' “Top Picks” with weekly video and a photo section with trends and styles so shoppers can visualize Shoparatti’s daily deals.

With her site barely two months old, Rivers sorts through 80+ competitive daily deal sites, including Gilt, HauteLook, Rue La LA, and Groupon, to “clear the clutter,” as she commented this week at a meet-and-greet in New York.Continue reading...

fashion therapy

Amazon Expands Into Fashion Flash Sales With MyHabit

Posted by Sheila Shayon on May 3, 2011 05:00 PM

Amazon has just entered the flash sales market with MyHabit, a members-only (but free to sign up) fashion destination offering up to 60% discounts on designer brands.

Featured sale items are posted at noon ET daily from high-end fashion labels including Doo.Ri, Elizabeth and James (one of the labels designed by the Olsen sisters, who are also exploring e-commerce with StyleMint), Halston and Vera Wang.

Competing with other portals' fashion-forward sales channels, along with celeb-heavy direct-to-consumer e-commerce fashion sites, MyHabit isn't just targeting women, although that's who will likely do most of the shopping.Continue reading...

social media watch

What's Shaking in FacebookVille: Coca-Cola, FIFA, Tesco and more

Posted by Sheila Shayon on November 23, 2010 03:00 PM

Enamored with Facebook's ascendance and eager to work for Mark Zuckerberg? Watch the new recruitment video above (or work at Google for a FB counteroffer).

Want to find out the latest Facebook trends, and what Coca-Cola, FIFA, Tesco and others are up to on the social network? Click through.Continue reading...


Cartier to Resellers: Watch Out!

Posted by Barry Silverstein on August 5, 2010 12:00 PM

Temperatures are rising this summer in more ways than one. It may be unbearably hot outside, but when it comes to the luxury brand market, things are positively boiling over.

Luxury brands have been beating the war drum loudly lately. With a weakened global economy eroding their profit margins, luxury brand marketers have seen their traditional upscale buyers turn away from the brands they once cherished. Instead, many of these consumers are trading down and looking for lower-priced bargains. Even worse, some are purchasing counterfeit goods.

This has led to a number of aggressive actions by the luxury brands, such as pressuring the European Commission to give a brand the authority to designate which online distributors can sell that brand's products. The Europe-wide ruling, which went into effect in June, also gives a brand the legal means to pursue e-tailers who are illegally selling the brand's goods or misrepresenting the brand's name.

Now Cartier is trying to extend that same kind of authority to the United States by going after an online retailer who sells name brand second-hand goods at a deep discount.Continue reading...

brand news

In the News: BP, AOL, Cartier, Google

Posted by Shirley Brady on August 4, 2010 02:00 PM

BP says it has plugged the spill in the Gulf, earning White House accolades now that three-quarters of the spilled oil is now gone. Still, work remains.

AOL reported a $1 billion loss for the second quarter.

Cartier is suing Hautelook over the alleged sale of inferior quality (read: secondhand) goods.

Forbes is selling its Investopedia site to ValueClick for $42 million.

Google is loosening restrictions on using brand names in its lucrative European advertising business, putting the onus on retailers to protect their trademarks online.Continue reading...

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