Pernod Ricard’s recent "Responsib'All Day" action mobilized employees on five continents in its second annual day of service dedicated to education about responsible drinking. Its "mentor and messenger" efforts reached 18,000 employees worldwide in major cities including Sydney, Shanghai, New Delhi, Tokyo, Johannesburg and São Paulo, and UK-based staff from subsidiaries the Absolut Company and Premium Wine Brands.

"We have been promoting responsible drinking for more than 30 years. At Responsib'All Day, all of our employees are mobilised to help make things change. As a company, we are resolutely dedicated to strengthening our engagement with public authorities and NGOs to fight inappropriate drinking habits," stated Pernod Ricard CEO Pierre Pringuet in a press release.

Pernod Ricard USA’s Facebook platform, dubbed Here’s To Tomorrow, “will attempt to spark a social movement through a platform that encourages parents to take an immediate positive approach in discussing drinking with their underage children today in order to effect a better tomorrow.” With only 115 likes on its campaign Facebook page since launching a week ago, however, it's clearly not as easy to spark a social movement as the French alcohol brand purveyor may think.Continue reading...

Americans haven’t been able to enjoy over-the-counter Cuban products for decades now and it doesn’t appear that will change anytime soon. That’s bad news for the folks at Pernod, who have been battling to get its Havana Club rum trademark renewed. Unfortunately for them, the U.S. legal system at pretty much every level has said, “No dice.” The most recent blow came from the Supreme Court.

The rum is being made in Cuba by Cubaexport and distributed by France-based Pernod, a loophole the U.S. government doesn’t approve of and so when the Havana Club trademark came due in 2006, the government opted not to renew it, according to Bloomberg. The Cuban Foreign Ministry is not happy. After all, America accounts for 40 percent of the world’s rum intake so it would be nice to be mixed into that financial cocktail.Continue reading...

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