Posted by Sheila Shayon on November 12, 2013 12:13 PM
Dutch technology brand Philips is set to reveal its new brand identity on Nov. 13—but not without a little help from its friends.
The #40 Best Global Brand is engaging fans with a sneak peek: a teaser social media campaign that allows anyone to "claim" one of 50,000 pixels in an image of the new logo by signing in with Facebook or Twitter and using the hashtag #UncoverPhilips.
The evolving image lives on an Uncover Philips microsite, in English or Dutch, where so far more than 18 percent of the image has been revealed with users from The Netherlands, US, India and elsewhere claiming more 9,000 pixels so far.Continue reading...
Posted by Sheila Shayon on September 19, 2013 12:36 PM
It’s fitting that the world’s leading search company is looking for answers to aging and immortality.
Google is throwing its support behind Calico, a startup it is creating to focus on problems in the health care system that pertain to extending human life. Arthur Levinson, former CEO and current chairman of biotech pioneer Genentech and chairman of Apple’s board, is the newly-appointed CEO.
"Illness and aging affect all our families," Google CEO Larry Page said in blog post. "With some longer term, moonshot thinking around healthcare and biotechnology, I believe we can improve millions of lives."
If the idea sounds far off, that's because that's exactly what Calico plans on investing in. “In some industries, it takes ten or 20 years to go from an idea to something being real. Healthcare is certainly one of those areas,” Page said. "Maybe we should shoot for the things that are really, really important so ten or 20 years from now we have those things done.”Continue reading...
Posted by Mark J. Miller on August 30, 2013 02:40 PM
With the NFL season soon underway, the organization has taken a big step to rid itself of a big headache: retired players with brain injuries. A federal judge announced Thursday that the NFL and its 18,000 retired players have reached a tentative deal for the league to pay $765 million as compensation, which will help pay for medical bills and fund research.
Seemingly a big settlement to the average person, Forbes points out that the deal is actually in the NFL's favor, which is a tax-exempt organization that pulled in $9.5 billion in revenue last year. Besides it being just a drop in the bucket for them, the settlement will also keep from any more trial details, internal emails and private conversations from being released to the public through the legal process. It also spares the NFL from having to explain why the league's Mild Traumatic Brain Injury Committee had a rheumatologist leading it for more than 10 years, and oh yeah—and no admission of guilt.Continue reading...
Posted by Mark J. Miller on February 23, 2012 03:02 PM
Walgreen, the nation’s largest pharmacy, and a slew of independent pharmacies are investing in RxAlly, a “private company that is launching a network involving 20,000 pharmacies focused on better care coordination,” according to the Associated Press.
The idea is for pharmacists to have “a chance to work more with patients to improve care and cut costs.”Continue reading...
Posted by Dale Buss on November 14, 2011 02:02 PM
It sure sounded like Walmart wanted to dominate yet another part of the U.S. economy when it sent out an RFI, or request for information — as NPR reported last week — laying out its plan to become "the largest provider of primary health-care services in the nation."
But it turns out that the country's largest retailer only wants to make more money by expanding its in-store consumer health-care offering — not dominate the industry.
Rebutting NPR's report, Dr. John Agwunobi, SVP & President of Walmart U.S. Health & Wellness, issued this denial: "The RFI statement of intent is overwritten and incorrect. We are not building a national, integrated, low-cost primary care health care platform."
Al Norman calls it a corporate "Oops." Maybe it was just a case of muscle memory underlying Walmart's ambitions, which always tend toward being the world's biggest (or perceived as such). Just recently came word, for instance, that Walmart is expanding its financial services such as check-cashing to "unbanked" Americans.Continue reading...
Posted by Stephanie Startz on December 22, 2009 08:42 AM
HP responds promptly to racist webcam accusations. [AdAge]
Apple garners interest in online TV subscription service. [NY Times]
Unilever harnesses the power of social media and word-of-mouth marketing. [Warc]
Flu shots and cold season drive sales at Walgreens. [NY Times]
Yahoo stitches up a partnership with Martha Stewart. [BrandWeek]
Diane Sawyer unveils a serious, somber tone, persona for World News. [NY Times]Continue reading...
Posted by Anthony Zumpano on October 15, 2009 05:29 PM
One of the more familiar kinds of cause-related marketing in the US is the pink ribbon image affixed to products promising a cut of revenues to fund breast-cancer research. But faced with a pink-ribbon blitz on myriad products, Newsweek’s Claudia Kalb pictures the consumer wondering, “Should I buy this brand over that one? How much am I actually contributing to breast-cancer research? Is any of this a scam?”
The issue of how much of a cause-supporting item’s revenues actually supports that cause, not to mention (as explored in Slate last month) what percentage of a charity’s overall income is spent on administrative costs, is even more complicated when it comes to breast-cancer charities. Specifically, no two pink ribbons are necessarily equal.Continue reading...
Posted by Abe Sauer on September 23, 2009 04:12 PM
The label "Cadillac plan" has figured prominently in the healthcare reform debate, referring to top-of-the-line coverage.
But does the term speak to the power of the Cadillac brand as "luxury"? Indeed, is Cadillac a higher luxury than a BMW? Why not call it a "Mercedes plan"? While once synonymous with luxury, Cadillac has gone more proletariat in recent years, introducing an SUV model and the CTS, both of which target younger, more hip consumers.Continue reading...