brand and bottle
Posted by Abe Sauer on July 10, 2012 06:04 PM
It's water. It's booze "Alcohol-Inspired Refresher" with a dash of berry or a citrus twist. But you can call it Air.
That's the brand name for the cutting edge of the alcoholic beverage market: carbonated water infused with alcohol and refreshing bubbles, named after the stuff that dares to defy the Helvetica fatigue.
It's a "refreshingly" simple branding in a market where "blackout drinks" carbonated alcoholic beverages once ruled.
But selling Air in a can — seriously?Continue reading...