china
Posted by Abe Sauer on April 26, 2013 12:45 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Apple's slow(er) sales... Quake relief PR... Japan's sales woes... Electric vehicle hopes... Rolls Royce driving... Retail trends... China's oldest scissors maker... Ai Weiwei "snap bracelets,"... liquor ad increase... Boo-hoo Yahoo... Caterpillar... Airbus... Airline outfits... Desperate hotels... A giant rubber duck... and more.Continue reading...
More about: China, Apple, Samsung, Japan, Spring Air, KFC, Hermes, Uniqlo, Senkaku Islands, BMW, Zinoro, Saab, BAIC, Red Cross China, Rolls Royce, Starbucks
china
Posted by Abe Sauer on April 5, 2013 12:53 PM

Above, all of the name brand paper joss items available for this week's Qing Ming Jie or Tomb Sweeping Day when Chinese burn items to send to ancestors in the afterlife. Qing Ming is now big business.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Apple still in trouble... China's anti-"fixie" rhetoric... infant formula saga... Celebrity China clout... PETA... counterfeit beer... Porsche... Startup Asia 2013... fly home to vote... "Baidu Glass"... W Hotels... McDonald's... Iron Man 3 to World War Z... cheap Bollinger... iPhone joss... "vulgar" Birkin brand... and more.Continue reading...
More about: Apple, Weibo, Birkin, Hermes, Durex, Hollywood, Iron Man 3, Baijiu, Baidu, W Hotel, QQ, PETA, Nature's Gate, Pangeo Organics, Lululemon, Porsche, Disney World, WeChat, Startup Asia, Bollinger, Lego, Air Asia, BMW, Google, Google Glass, Audi, Nokia, Forbes, Yashili International Holdings, Starbucks, Nestle, Leonardo DiCaprio, Adele,
brand news
Posted by Shirley Brady on April 1, 2013 08:59 AM

Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
More about: Brand News, Amazon, AMC, American Airlines, Apple, Armani, Armani Exchange, AT&T, Audi, Daimler, Discovery, Discovery Communications, Disney, Disney Junior, Domtar, E*Trade, Emirates, Facebook, Foxconn, Gap, Gibson, Gilt, Goodreads, Hermes, Hyundai, iPad, Jeep, Kenzo, KKR, Louisville Slugger, Maje, Mars, Microsoft, MLB, Nestle, Nick, Nick Jr, Nickelodeon, Novartis, Olay, Oxfam, P&G, Panasonic, Pashko, Porsche, Qantas, Sandro, Slim-Fast, Sony, Spotify, TEAC, TLC, Tory Burch, Twitter, US Airways, Volvo, Walkman, Weight Watchers, Xerox, Xperia, Zee TV, March Madness, Cate Blanchett, Cara Delevingne, Patrick Robinson, Prince William, Prince Harry, Kate Middleton, Duchess of Cambridge, Donald Trump, India, China
car talk
Posted by Dale Buss on March 28, 2013 06:32 PM

Because the Tri-State market is so demographically broad, automakers load up their car haulers for the New York International Show and bring every conceivable type of new vehicle—from inexpensive fresh production models to concept cars that would demand seven-figure prices if they were available—in an effort to leave no segment of the local market unturned and to impress the hordes of journalists who've assembled in the world media capital.
Given that the U.S. auto-sales recovery continues to gain some steam, it's no surprise that this year's show at the Javits Center has attracted one of the most impressive hauls of automotive hardware to the New York show that's been seen in several years.
Here's a brand-by-brand account of some of what news media have been seeing as the show prepares to open to the public:
Honda got tongues wagging this week with, of all things, a vacuum cleaner. HondaVAC debutes in the Touring Elite version of the 2014 Honda Odyssey as the brand ups the ante in the rolling-living-room segment. The device was developed with Shop-Vac and is comprised of a powerful vacuum, replaceable filter and canister bag with nozzle accessories neatly integrated into a dedicated space on the driver's side bulkhead of the rear cargo area, Honda explained.Continue reading...
More about: Acura, Chrysler, Dodge, Hermes, Honda, Hyundai, Kia, Mercedes-Benz, Mitsubishi, New York International Auto Show, Porsche, Scion, Subaru, Toyota, Volkswagen, Volvo
brand news
Posted by Dale Buss on March 28, 2013 09:22 AM

BlackBerry reports surprise profit after cutting expenses.
Twitter ad revenue projected to approach $1 billion next year as report says it agreed to allow censorship in Russia.
Chevron cuts executive compensation after string of accidents.
Belgium looks to EU for copyright protection of Belgian chocolate brand.
Best Western opens luxury hotel in Haiti, the first U.S. brand to break ground there.
CBS could make TV Guide Network an "ESPN of celebrity gossip."
Comcast scores court victory in Philadelphia.
New Dentyne Ice campaign gets its message across with icy alphabet.
EADS gets backing of makeover plan by shareholders.Continue reading...
More about: Brand News, Blackberry, Twitter, Chevron, Belgium, Belgian Chocolate, Best Western, CBS, CNN, Chevrolet Camaro Z/28, Comcast, Anderson Cooper, Dentyne Ice, EADS, Facebook, GM, Gevalia, Hermes, Honda, Honda Odyssey, Hyundai, Mitsubishi Motors, NBC, New York International Auto Show, Sharp, TV Guide Network, Starbucks, Walmart, Yahoo
long arm of the law
Posted by Barry Silverstein on March 14, 2013 11:53 AM

At first glance, it may look like a real online store, but DesignsFauxReal.com is actually a counterfeit site mocking Web sites that sell counterfeit merchandise.
It's the latest reaction to a booming black market industry that has faked out real brands for years on street corners of big cities around the world and has now moved online. Just last week, the seizure of 1,500 counterfeit Chinese-made Hermes purses was announced by U.S. Customs and Border Protection. The fakes would have been worth as much as $14 million had they been sold at full price.Continue reading...
ad watch
Posted by Mark J. Miller on February 20, 2013 10:08 AM

While consumers may get excited about their brands, it's nothing compared to the passion they display when it comes to sports. With that, two European companies are tapping sports fanaticism to lure in customers.
Ford Europe, who has been selling its wares for 38 years, is currently running a campaign that aligns its brand with football across the continent. In a commercial spot released Monday, Ford aims to discover just how loud the fans of Turkey’s Galatasary are after driving around the country in the brand new Ford Tourneo, which conveniently can handle a few traveling fans.
Watch the fun ads after the jump:Continue reading...
More about: Automotive, Luxury, Ford, Europe, Sports, Hermes, Galatasary, Advertising, Gaizka Mendieta, Campaigns, Digital, Facebook, Social Marketing
brand news
Posted by Dale Buss on February 12, 2013 08:44 AM

Amazon bolsters challenge to Netflix with CBS deal, nabs top spot on Harris annual brand reputation survey and mobile retail satisfaction survey.
Alitalia considers giving up independence to stay viable.
American Express tests Twitter purchases by hashtag.
Apple CEO Tim Cook gets VIP invite to President Obama's State of the Union Address; Apple to webcast Cook's conference remarks today.
Auntie Anne's Pretzels can't get Chinese to bite.
Barclay's plans to cut 3,700 jobs and change focus.
BNY Mellon releases research about insurance industry challenges.
Carnival sees engine fire disable cruise ship in Gulf of Mexico.
Coca-Cola profits rise on higher case volume.Continue reading...
More about: Brand News, Alitalia, Amazon, American Express, Apple, Auntie Anne's Pretzels, Barclays, BNY Mellon, CBS, Carnival, Coca-Cola, Colgate-Palmolive, Disney, Finmeccanica, Fusion, Hermes, Hostess, Kickstart, Lay's, Mtn Dew, Mitsubishi, Netflix, Novo Nordisk, PepsiCo, Peugeot-Citroen, Shell, Sony, Sports Illustrated, Starbucks, Starz, Tesla, Time Inc., Trojan, Twinkies, Twitter, Union Bank, Univision, Vine, Warner Bros.