Posted by Dale Buss on February 13, 2015 09:05 AM
Kraft CMO Deanie Elsner departs in big management shakeup.
Media industry mourns the loss of David Carr of the The New York Times.
Kanye West stages free concert in New York and unveils first collection with adidas to star-studded New York Fashion Week audience.
Nike celebrates Michael Jordan as part of NBA All-Star weekend marketing.
Renault, Calvin Klein and Revlon place cinema ads in UK around "Fifty Shades of Grey" as Renault profits are lifted by European sales.Continue reading...
Posted by Mark J. Miller on October 24, 2014 11:14 AM
Louis Vuitton can't get enough of architect Frank Gehry. The 85-year-old just designed a bag for the company’s high-end “Six Iconoclasts, One Icon” collection. Now, the art center in Paris he designed for the luxury fashion brand's parent company will open to the public on October 27, following a VIP preview that saw LVMH CEO Bernard Arnault take the prime minister of France and other dignitaries on a private tour.
The Independent calls Gehry’s new Fondation Louis Vuitton in the Jardin d'Acclimatation, which will house LVMH’s massive art collection and sits on public land, as being “crazy and tender.” The paper goes on to note that this is “biggest privately funded arts project in Paris for decades.” The Guardian reports that the building took ten years to create, with 3,000 workers and mroe than 100 engineers, and is set to become the possession of Paris in 2062.Continue reading...
Posted by Dale Buss on September 3, 2014 09:09 AM
CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.
Nationwide unifies brand and debuts new logo in Peyton Manning campaign.
Home Depot investigates potential breach of customer data.
Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.
Burger King downplays tax-inversion motive for Tim Hortons deal.
MORE BRAND NEWS
Audi sees strong sales growth despite slowdown in Russia and emerging markets.
BuyPartisan app lets shoppers suss out politics behind brands and products.
Chrysler sees August sales rise 20 percent, led by Jeep.
Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.
Darden Restaurants shakes up its board with concessions to Starboard.
Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...
Posted by Shirley Brady on August 8, 2014 08:45 AM
Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.
Lululemon founder sells half his stake, ending fighting.
AT&T turns to a detective and an astronaut to promote U-verse TV app.
Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .
Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.
MORE BRAND NEWS
adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...
Posted by Dale Buss on July 25, 2014 09:17 AM
McDonald’s suspends sales of chicken nuggets in Hong Kong but sticks with Chinese meat supplier, as company gives itself 18 months to rebrand.
Amazon reports another loss amid sales growth as CEO Bezos alarms investors with spending pace and Fire Phone hits stores.
Coca-Cola topped World Cup brand sponsors in new survey as it faces boycotts over Gaza conflict.
BSkyB creates European TV powerhouse by buying affiliated assets from 21st Century Fox, which would give Murdoch more cash for Time Warner bid.
Zillow is in advanced talks to buy rival Trulia.
MORE BRAND NEWS
Air Algerie plane crashed in Mali with 116 aboard and no survivors, as world faces deadliest crash year since 2005.
Bentley may add fifth model with SUV launch in two years.
CKE brings back Paris Hilton to tout for Carl’s Jr. and Hardee’s.
Comcast steps up its game on internet speeds.
CrossFit builds a passion brand.
Danone looks for second-half improvement coming out of massive food scare in Asia.
Dell takes social out of the silo.
Dunkin’ Donuts downgrades outlook after poor second quarter.
Facebook toys with idea of integrating Uber into Messenger.Continue reading...
Posted by Abe Sauer on May 20, 2014 06:02 PM
There's no better illustration of where China's once almighty luxury market has gone than the events three weeks ago. On a Tuesday at the Hyatt Regency in the east coast city of Hangzhou, Hermes held a sale. Until then, such discounting at upscale retailers like Hermes was unthinkable in China. Now, it seems Ferragamo and Armani will follow suit—with sales on suits.
Then Burberry did the unthinkable: it opened a storefront on Tmall.com.
Tmall, the wildly popular Amazon-meets-eBay site run by the Alibaba group, is an anything-goes Internet bazaar where Chinese shoppers dump a large portion of the nearly $300 billion in online shopping done in China last year. The marketplace has governments like France and Britain tripping over themselves to sign memorandums of understanding to give their nation's products Tmall platforms.
"Although luxury brands initially looked down on Tmall as a sort of mass-market bazaar, a growing number now see its importance and advantages," said Avery Booker, a Partner at China Luxury Advisors, a consultancy for luxury retail in China.
So far, Burberry's experiment has seen mixed results.Continue reading...
Posted by Abe Sauer on September 20, 2013 01:53 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This holiday week: Haagen-Dazs' moon cake madness… Yao Ming's unique net worth… Unicom iPhone sales… Tencent's market value… talking Bread Talk… carpeting China… online grocery sales… lagging e-vehicles… 4G… Italian shoemakers... and more.Continue reading...
Posted by Dale Buss on July 2, 2013 09:13 AM
Zynga hires head of Microsoft Xbox as its new CEO.
Penguin and Random House merger complete.
Bitcoins see mainstreaming proposal by Winkelvoss twins of Facebook fame.
BF Goodrich introduces venture led by all-terrain tires.
Buffalo Wild Wings launches its own craft beer.
Chevrolet goes for heartstrings with advertising for new Silverado pickup.
Chipotle celebrates 20th anniversary with treasure hunt.
Chrysler reports best June sales in six years as Hyundai previews an all-time sales record.Continue reading...