Posted by Dale Buss on December 6, 2013 03:47 PM
India's sweet tooth has been growing lately to the tune of 18 percent average increases in candy sales annually, so it's no wonder that global giants including Mondelez and Hershey are targeting the sub-continent. In fact, Hershey has chosen India as the first country outside North America to launch the Jolly Rancher brand.
The first Jolly Rancher product will be lollipops, coming in three flavors: green apple, watermelon and mango. Hershey claimed in a statement that the mango variety was developed specifically for consumers in India and that, overall, the new Jolly Rancher products have been tailored "to appeal, specifically, to local palates with bold, fruity flavors that are unlike any other candy available in the market."
More than that, the company said, "The lollipops offer a long-lasting fruit-like taste experience that is distinct from the typical lollipop currently available in India." Sounds a lot like the taste-intense positioning that Jolly Ranchers has used generally.Continue reading...
Posted by Dale Buss on December 6, 2013 09:14 AM
Sears files to spin off Lands' End as company's struggles disenchant investors.
Nike features Man-U's Wayne Rooney in ads for new soccer ball as spokesman LeBron James hinders efforts to market his own new shoe.
Spotify introduces free mobile music service.
Dell offers employee buyouts to cut costs.
Electronic Arts refocuses to fix Battlefield bugs.
Ford pulls off lavish global launch of new Mustang and promises a convertible too, while company scion says CEO Alan Mulally isn't leaving next year.
GM may pull production out of Australia soon.
Hershey introduces Jolly Rancher in India.
Honda uses dealer cash incentives to push for better December than last year.
JCPenney discloses SEC peek into its finances.
Jaguar Land Rover plans Brazil output beginning in 2016.
NBC surveys feedback on The Sound of Music live telecast that featured tight integration with Walmart ads.
Nestle continues streamlining with sale of 10-percent stake in Givaudan flavor house.
Nissan crafts promotional car-design experience based on digital goggles.
Quiznos slows into a financial crisis.
Tesla dodges bullet aimed at its plan to sell in Ohio.
Unilever plans to cut SKUs by up to 30 percent and slash marketing headcount by 12 percent.
Posted by Sheila Shayon on October 31, 2013 06:21 PM
The average American household will spend $44 on candy for Halloween this year, a total aggregated spend of more than $2 billion. And the top chocolate brands—Snickers, M&M's, and Reese's Peanut Butter Cups—won't be the only brands to benefit.
This year brings the usual bonanza of contests and antics from a broad swath of brands eager to show their playful—and spooky—sides.
From Google's witchy animation to FedEx's Zombie Survival Kit, here are a few that caught our eye:Continue reading...
Posted by Dale Buss on October 16, 2013 09:17 AM
Hyundai plans to launch performance sub-brand.
Twitter chooses tech-heavy NYSE for IPO even as losses widen.
NBC holds viewer lead early in new TV season.
Advance Auto Parts plans to buy Carquest parent for $2.04 billion.
Alibaba nears Facebook sales but with double the profit.
Alitalia faces tough conditions on refinancing from Air France, KLM and others.
Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event.
Burberry transition poses tough test for new CEO.
Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.
Domino's leans on digital innovation, not just new products.Continue reading...
Posted by Mark J. Miller on October 11, 2013 02:56 PM
In a turn of the tides and a sure sign of the future, Hershey in June launched its first international-only confectionary brand—Lancaster. The condensed-milk—or caramel—candy was the first product that Hershey ever launched exclusively overseas—but not for long. The company has confirmed that it will be introducing the line of soft caramels to the US market, making it the first new candy brand from Hershey in the US in 30 years.
The soft crèmes, which will be available in caramel, vanilla and caramel, and vanilla and raspberry, are actually named for the original company that was founded by Milton Hershey more than 120 years ago—Lancaster Caramel Company.
According to the International Business Times, this is the first time that Hershey has launched a product internationally before doing so domestically—a move that speaks directly to the company's current growth strategy as it aims to increase sales by 50 percent to $10 billion annually by 2017.Continue reading...
Posted by Alicia Ciccone on October 11, 2013 09:26 AM
Del Monte to sell consumer products division for $1.68 billion.
Hershey plans to bring China-based Lancaster brand to US market.
Toyota debuts hydrogen prototype as fuel cell race heats up.
Activision's $8.2 billion Vivendi buyout is cleared.
Aereo wins injunction battle against Boston TV station.
Best Buy promises $100 buy-back credit for new iPhones.
Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service.
Boeing unveils "jumbo killer."
CVS tailors print ads to loyalty members' preferences.
Facebook removes option to block search by name.Continue reading...
Posted by Dale Buss on October 10, 2013 09:22 AM
JCPenney undoes more of Ron Johnson's handiwork with logo revamp.
KFC preps quality-assurance campaign in China.
H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers.
A&E Networks pitches original programming.
Aereo Android app will debut Oct. 22.
Alcatel-Lucent must revise job-cut plans in France.
Apple reportedly slashes iPhone 5c production.
AT&T and GE partner for wireless global network.
BlackBerry warms to breakup exit strategy as brand expands office closures.
Chevrolet revs up major ad push for Malibu.Continue reading...
Posted by Dale Buss on October 7, 2013 09:22 AM
Fiat loses momentum in US comeback.
BlackBerry discusses bids with big-name strategic buyers that would dismember brand.
Macy's rethinks web plans in China.
Allstate outflanks online rivals.
Boston Market offers promotion related to idled government workers.
Burger King sees perception gains after "Satisfries" launch.
C-Span finds interest amid government shutdown.
Chevrolet will limit supplies of new Corvette at first.
Cracker Barrel and Kraft settle trademark differences.
ESPN drops International X Games.
Frito-Lay introduces glow-in-the-dark Halloween packages.
GM prods dealers to sell cars online.
Hershey plans plant in Malaysia.Continue reading...