Posted by Dale Buss on February 17, 2015 09:15 AM
Nissan "With Dad" commercial wins YouTube Super Bowl Ad Blitz (more in our Q&A with SVP Fred Diaz).
Lance Armstrong is ordered to pay $10 million to promoter who helped expose his doping fraud.
New York Fashion Week sees social marketing go mainstream as Tommy Hilfiger shows NFL fever on brand's 30th anniversary.
JetBlue's new CEO struggles to appease Wall Street and passengers while Starwood Hotels CEO resigns in "mutual" agreement.
Apple creates auto industry nightmare with EV plan as Apple Watch not seen as ready for full health tracking, despite ordering more than 5 million watches for initial run.Continue reading...
Posted by Sheila Shayon on September 23, 2014 06:15 PM
During the kick-off to the United Nations Climate Summit on Tuesday, business leaders and political leaders vowed to action plans on behalf of their companies or countries. Commitments made to UN Secretary General Ban Ki-moon and the General Assembly included, on the corporate side:
• IKEA announced it's expanding the availability of residential solar panels from the UK to the Netherlands and Switzerland and six additional countries and also unveiled "a new commitment for all plastic material used in its home furnishing products to be 100% renewable and/or recycled by 2020."
• Mondelez International Chairman and CEO Irene Rosenfeld "joined world leaders at the UN Climate Summit to announce the first global timeline to slow and then end forest loss. The New York Declaration on Forests strives to cut forest loss in half by 2020, and end it by 2030—and also calls for restoring at least 350 million hectares of degraded forest lands by 2030, an area greater than the size of India." She also pledged "new support for the UNDP Indonesia Sustainable Palm Oil Platform."
• In all, 39 major companies (incuding Walmart, Unilever and McDonald's) and 32 countries (but not, alarmingly, Brazil) signed the Declaration on Forests, including Asia Pulp and Paper, whose longtime foe Greenpeace welcomed the Declaration but also urged that voluntary action not replace government action.Continue reading...
Posted by Sheila Shayon on September 22, 2014 02:01 PM
A tipping point has been reached vis-à-vis climate change. Sunday's People’s Climate March (supported by Ben & Jerry's and a host of organizations) drew an estimated 400,000 people in New York alone, making it the largest climate march in history. And it's not just private citizens, but corporate citizens that are taking a stand in response to customer demands ahead of Tuesday’s opening of the UN Climate Summit in New York.
UN Secretary General Ban Ki Moon has identified the issue as a top priority and is using NYC's Climate Week to set the stage for the UN Framework Convention on Climate Change taking place in Paris in December 2015.
On the eve of this week's Climate Summit, companies are speaking out and aligning their brands with popular sentiment by making pledges to help fight global warming, with the Climate Group announcing commitments by "100 of the world's largest companies" to adopt renewable power by 2020.
Case in point: Apple CEO Tim Cook, barely catching his breath from a record opening weekend for iPhone 6 sales, flew from California to attend a Climate Week kick-off event in New York, where he commented that "Apple has a very core value of leaving the world better than we found it."
In addition to calling Apple's new HQ the "greenest building on the planet," Cook announced that the company's 2013 goal to get its data centers fully powered by renewable energy sources is six percent shy of that goal.Continue reading...
Posted by Mark J. Miller on June 17, 2014 11:12 AM
Sweets companies are often the beneficiaries of consumers with the munchies, but one brand, Hershey's, isn't very happy with the marajuana industry at the moment.
The brand says it plans to file suit against a Colorado marijuana-edibles company, TinctureBelle LLC, for trademark infringement, alleging that the design of its product too much resembles its own products, Reuters reports. It also noted “there was a safety risk because consumers, especially children, might eat the pot products by mistake.”
TinctureBelle said that it had changed its packaging six months ago and no longer looks like Hershey's products. "We changed our entire label line approximately six months ago, long before these allegations surfaced," TinctureBelle owner Char Mayes said, according to the wire service. "Our new packaging looks nothing like Hershey's or anyone else's."Continue reading...
Posted by Dale Buss on August 8, 2012 09:02 AM
American Airlines faces record safety penalty, tests hotel baggage delivery service.
Amazon sees pay-off from locker service, looks to acquire more patents.
Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.
AT&T sees 20,000 employees go on strike.
Bank of America brings discounts to bank statements.
Chiquita seeks new CEO as Undercover Boss star exits.
Chrysler’s Dodge pulls out of NASCAR.Continue reading...
Posted by Stephanie Startz on September 24, 2009 09:06 AM
Ford introduces the Figo in India, as the car company looks to the Asia-Pacific region for growth. [NY Times]
Pittsburgh hopes the G-20 meeting will boost the city's ailing economy, image. [NY Times]
Cadbury moves closer to accepting Kraft takeover but raises a potential counteroffer from Nestle and Hershey's. [Times of London]
Citigroup will narrow their US branch network to six major cities. [WSJ]
Hilton Hotels announces new identity, name and logo: Hilton Worldwide. [BrandWeek]
HP rebrands EDS as HP Enterprise Services, a year after purchasing the technology services company. [WaPo]
(More headlines: Waitrose, JJB Sports losses, UPS, social media.)Continue reading...