Best Global Green Brands 2014

trademark wars

Hershey Keeps a Short Leash on Likeness as Lawsuits Pile Up

Posted by Mark J. Miller on June 17, 2014 11:12 AM

Sweets companies are often the beneficiaries of consumers with the munchies, but one brand, Hershey's, isn't very happy with the marajuana industry at the moment. 

The brand says it plans to file suit against a Colorado marijuana-edibles company, TinctureBelle LLC, for trademark infringement, alleging that the design of its product too much resembles its own products, Reuters reports. It also noted “there was a safety risk because consumers, especially children, might eat the pot products by mistake.”

TinctureBelle said that it had changed its packaging six months ago and no longer looks like Hershey's products. "We changed our entire label line approximately six months ago, long before these allegations surfaced," TinctureBelle owner Char Mayes said, according to the wire service. "Our new packaging looks nothing like Hershey's or anyone else's."Continue reading...

brand news

In the News: AT&T, Samsung, Standard Chartered and more

Posted by Dale Buss on August 8, 2012 09:02 AM

In the News

American Airlines faces record safety penalty, tests hotel baggage delivery service.

Amazon sees pay-off from locker service, looks to acquire more patents.

Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.

AT&T sees 20,000 employees go on strike.

Bank of America brings discounts to bank statements.

Chiquita seeks new CEO as Undercover Boss star exits.

Chrysler’s Dodge pulls out of NASCAR.Continue reading...

brand news

Headline Roundup: Time To Rebrand

Posted by Stephanie Startz on September 24, 2009 09:06 AM

Ford introduces the Figo in India, as the car company looks to the Asia-Pacific region for growth. [NY Times]

Pittsburgh hopes the G-20 meeting will boost the city's ailing economy, image. [NY Times]

Cadbury moves closer to accepting Kraft takeover but raises a potential counteroffer from Nestle and Hershey's. [Times of London]

Citigroup will narrow their US branch network to six major cities. [WSJ]

Hilton Hotels announces new identity, name and logo: Hilton Worldwide. [BrandWeek]

HP rebrands EDS as HP Enterprise Services, a year after purchasing the technology services company. [WaPo]

(More headlines: Waitrose, JJB Sports losses, UPS, social media.)Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements