Posted by Dale Buss on November 6, 2013 09:22 AM
Starbucks commits to recruiting 10,000 veterans and Army spouses while Walgreen offers military-only discount on Veterans Day.
Nokia swipes at Samsung with lower-priced phablet.
Cargill begins labeling its "finely textured" beef aka "pink slime."
Abercrombie & Fitch expects weak holiday sales.
Acer ousts CEO as another victim of iPad.
Apple adds suppliers to boost iPhone and iPad production as it claims fifth place in China mobile market.
Boeing plans to build 777x jet in Washington State.
Brides Magazine wants its new app to take on dress counterfeiters.
Burger King plans to bring back Big Mac copycat.
CNN turnaround runs into heavy viewer indifference.
Deadline.com severs ties with Nikke Finke.
Goodyear glides with US ski association.Continue reading...
Posted by Dale Buss on September 26, 2013 02:46 PM
Car sharing is moving more and more into the mainstream of American life and marketing, and Daimler's new campaign for its Car2Go service will advance the cause.
In a national effort that it's launching this week, Car2Go is running ads featuring real customers relating stories of how the service fits into their lives, including one that features how Car2Go was handy for getting a pregnant mom to the hospital and another that features a 290-pound strongman who uses the cars for errands.
The latter is especially interesting because Daimler uses only the Fortwo model, built by its Smart unit, in Car2Go, and it's one of the tiniest cars on American (or any) roads. In fact, its size continues to be a purchase obstacle for many US consumers despite the proliferation of other mini-cars including the Scion iQ and Chevrolet Spark.Continue reading...
Posted by Dale Buss on September 26, 2013 09:21 AM
Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system.
Red Bull refuses to pull controversial ad using Titanic in UK.
Target rolls out its movie-streaming service.
Air Products looks for new CEO.
Boeing works to fix 787 glitches.
Daimler launches US campaign for Car2Go car-sharing service.
Darden Group defends pay practices for restaurant employees.
EBay buys Braintree global payment platform.
Elle and Cosmopolitan plan to include actual vials of perfume with next issues.
Fonterra pushes forward with own-brand in China despite recall.
Groupe Danone faces bribery allegations in China.Continue reading...
Posted by Dale Buss on August 30, 2013 09:16 AM
NFL gains big victory with concussion-suit settlement.
GM echoes 2020 deadline for "nearly" self-driving car.
Nokia unveils connected-car platform.
Amazon takes tax fight to Supreme Court.
American Standard makes case for staying at home.
Apple slides in survey of ad-agency esteem.
AT&T will expand Aio pre-paid service nationwide in September.
ConAgra Foods says "table is set" for growth.
Farmers Insurance tees up PGA tour pro for humorous approach.
GE set to exit retail lending.
Hertz expands Firefly travel brand into US.
Kia spotlights Soul on Adult Swim shows.Continue reading...
Posted by Dale Buss on August 16, 2013 10:36 AM
Besides giving blood and waiting at the DMV, few things make human beings feel more like a commodity than renting a car. Brands have tried for years to differentiate themselves, but the car-rental experience pretty much boils down to the same dehumanizing process at every counter at every airport—until now.
Hertz—one of the guilty parties in the soporific sameness of its industry—has launched a global push behind making car rental a truly different kind of experience and is marketing the effort as "Road Trip by Hertz."
Hertz is dramatically overhauling some of its retail locations to offer concierge-style service, iPad stations for researching local information while recharging devices, games for kids, as well as printers and FedEx service, according to Marketing Daily. What's more, Hertz is making a variety of retail goods available on site, ranging from charging cords to beach bags.Continue reading...
Posted by Dale Buss on August 15, 2013 09:28 AM
Facebook to test its own PayPal competitor.
Walmart cuts earnings guidance for rest of year.
Hertz remakes car rental as a retail experience.
AMC gets advertising bonanza as Breaking Bad winds down.
American Airlines and US Airways preview merger defense.
Cadillac plans to reveal new Escalade this fall.
Cisco cuts 4,000 jobs, blaming weak economic recovery.
Ford plans to boost capital spending as expectations boom.
Hooters blackballs embattled mayor of San Diego as brand dives into social media.
Macy's notes troubling slowdown in store traffic.Continue reading...
Posted by Dale Buss on July 1, 2013 09:15 AM
Facebook plans to block ads from broader set of "controversial" pages.
Tribune Co. acquires 19 TV stations to become biggest station operator.
Apple paid no UK corporation tax last year, report says as it applies for "iWatch" trademark in Japan.
Amazon quietly lays plans to sell high-end art.
Bank of America commits to "culture change" that will help in Chicago market.
CBS breaks summer ratings mold with success of Under the Dome.
Chobani undergoes another agency review as it fends off stiffening Greek-yogurt competition.
Cirque Du Soleil deals with death of performer in Las Vegas.
Coca-Cola and PureCircle seek regulatory approval for new stevia-based ingredient.Continue reading...
Posted by Abe Sauer on April 19, 2013 12:53 PM
Above: The evil geniuses at Taiwan's NMA have produced an online Kim Jong-un-inspired game Best Korea Smackdown. The animation gang has also produced what is maybe its most subversive ever little video about American-Chinese relations with its "Iron Man 3" commentary.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: BMW's China brand... Spotify's in Asia... Ginseng... Iron Man 3 "chinky eyes"... Online retail... HTC's branded disaster... Xiaomi denies Jobs copy... Hertz buys to rent... Alibaba phones... Apple porn... Burberry and YSL... WeChat... "cat models"... and more.Continue reading...