Posted by Dale Buss on April 17, 2012 08:59 AM
ABC edges out NBC in the morning.
AOL pushes to grab TV-ad dollars.
Apple loses luster on its shares.
Audi set to buy Ducati, Bloomberg reports.
BlackBerry store sits as quiet marker of RIM failed strategy.
Coca-Cola profit beats estimates.
Coty says it has lined up capital for Avon bid.Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
Posted by Stephanie Startz on November 25, 2009 07:01 PM
The media landscape has abruptly changed. Magazines have shuttered, newspaper circulation has dwindled and viewers have tuned out broadcast television. Where are brands to turn now that the established advertising channels have dried up?
To the Internet, of course, where they’re creating their own content to advertise around: web series.
Web series – online shorts created for advertisers, also known as webisodes and branded entertainment – are having a great year. Brands like Ikea, American Family Insurance, Sara Lee, Hidden Valley Ranch and Maybelline have flocked to the trend, reaping positive results.
The notion is not completely new, harkening back to the early days of entertainment and radio and television shows sponsored by a sole brand. Today, what has changed is the extent to which brands are involved in the creative process.Continue reading...