Posted by Barry Silverstein on January 14, 2011 10:00 AM
Celebrities, it seems, have the ultimate staying power: Some of them make more money dead than alive.
As we reported in October, the Forbes annual list of top-earning dead celebrities revealed a posthumous windfall for Michael Jackson, number one on the 2010 list, whose estate earned $275 million. Marilyn Monroe didn't place in the top ten on the list, but Jamie Salter is out to change that.
Salter, whose firm Authentic Brands Group owns the rights to market Bob Marley-branded merchandise, is acquiring the rights to the Marilyn Monroe name. Anna Strasberg, wife of the late Lee Strasberg (Monroe's mentor and acting coach), will continue her involvement as a minority partner in the joint venture.
According to Bloomberg, Authentic Brands Group will sell makeup, lingerie, and other Marilyn Monroe-branded products. And (say it isn't so), the firm is pitching a reality show called Who is The Next Face of Marilyn?, featuring contestants competing to represent the movie star's brand.Continue reading...
Posted by Reneé Alexander on November 3, 2009 11:20 AM
Bob Marley could never have dreamed that his song, “Get Up, Stand Up” would one day befit the global trademark wars being waged by his family.
The call-to-arms anthem from the Wailers’ 1973 Burnin’ album implored the downtrodden to “stand up for your rights,” but it also describes what his heirs, including children Ziggy, Stephen, Damian, Cedella and Sharon, all musicians, and Rohan, a former star linebacker for the University of Miami, are doing to protect their father’s image, legacy and brand.
Nearly thirty years after his death from cancer, Marley’s international presence is as strong as ever. It’s particularly powerful in his home country of Jamaica where visitors can’t walk past a market without seeing row upon row of t-shirts, posters and trinkets bearing his picture or hearing his iconic music playing on sound systems or sometimes from just a single speaker perched on a window ledge.
But the problem is there are too many people involved with the brand. Without proper oversight, it will become even more diluted than it is today.Continue reading...