Posted by Sheila Shayon on November 18, 2013 11:12 AM
Gap has put its own spin on holiday cheer with this year's #MakeLove campaign featuring artists and activists who are making a difference in the world.
The retailer has received praise for featuring a diverse group of personalities in its print and digital adverts, from rapper Q-Tip to artist and civil rights icon Harry Belafonte, and music celebebrities including Tony Bennett, Kenna, Cyndi Lauper and Billy Porter. It has especially received attention for featuring the face of Indian-American designer and actor Waris Ahluwalia in all 866 Gap retail stores in the US, online and on social media, in which he wears a traditional Sikh turban.
Ahluwalia has become one of the most prominent Sikh celebrities in America through his House of Waris line and appearances in films such as Wes Anderson’s The Life Aquatic and Spike Lee’s Inside Man.
Consumers have reacted positively to the inclusive campaign on social media:Continue reading...
Posted by Dale Buss on October 24, 2013 04:38 PM
Target plans to shake up its approach to the Christmas-shopping season with more price advertising, digital promotion and even more attention to the Thanksgiving holiday than in past years. Like all other retailers, the discounter is facing prospects of tentative consumers and with a traditional shopping period that is six days shorter than last year.
But unlike many other retailers, Target's moves comprise a significant pivot away from its recent emphasis on style over affordability, especially in Christmas ads that have emphasized its trendiness. The chain believes it has lost some lower-income shoppers over the years by focusing on its chic private-label designs rather than the low prices that have continued to be the staple of competitors such as Walmart.
"We think [there] is an opportunity for us this holiday that we are very loud and clear about our value proposition," said Kathee Tesija, Target's executive vice president of merchandising, according to the Wall Street Journal.Continue reading...
Posted by Mark J. Miller on September 11, 2013 07:35 PM
Holiday ads seem to fill the airwaves earlier and earlier each year, but Kmart has set a new record, airing its first Yuletide-themed spot nearly two months before others usually run.
On Monday, Sept. 9, the first day of school for many American children on the East Coast, and more than 100 days before Christmas, Kmart aired an ad that featured a giant gingerbread man sneaking up on a woman in her office to inform her that Kmart’s layaway plan will have no fees attached from now until Nov. 23. "Don't let the holidays sneak up on you,” the voiceover warns. “Shop early with Kmart free layaway.”
While other retailers, like Walmart, have released information on this year's layaway programs, it's quite early for a holiday ad to hit the airwaves. Kmart’s first holiday ad last year aired on Oct. 28, while it was Target last year that got the early start, airing its first holiday-themed ad on Oct. 7.Continue reading...
Posted by Abe Sauer on February 1, 2013 11:13 AM
From travel services to luxury brands, from toy brands to shoe lines, and from post offices to Heathrow Airport to million dollar armored vehicles, all are leveraging the coming Year of the Snake to appeal to Chinese consumers. And while a comprehensive collection is not possible, we have put together a long visual list of Year of the Snake-branded efforts. Continue reading...
Posted by Abe Sauer on September 5, 2012 10:05 AM
One mooncake wears a thong. Another, called the "full monty," is a bare buttocks. One other mooncake, called "spread my cheeks," is exactly what it says.
The very unconventional line of mooncakes comes from Hong Kong's cheeky design maves at lifestyle brand/retailer G.O.D. (short for "Goods of Desire") and it, according to Jingdaily.com, "puts the 'moon' in mooncakes."Continue reading...
mom's the word
Posted by Sheila Shayon on May 11, 2012 05:02 PM
There are reportedly 4 million mom bloggers in the U.S. — passionate, increasingly influential women constantly communicating through social media.
BlogHer co-founder and COO Elisa Camahort Page, whose website draws 37 million unique visitors monthly, advises marketers to identify "focused mom blogs that share your passion—food, pets, child care, fitness, tech, whatever." One caveat, she adds: "Mom bloggers are ruthless. The Silicon Valley adage, ‘Release early, fix later,' won't fly with moms. They have no patience for beta products or websites, and they don't give out second chances."
But they are one of the golden cohort sweet spots, and Mother’s Day is one of the most commercially successful U.S. occasions of the year. Celebrations of motherhood date back to ancient festivals such as the Christian Mothering Sunday, the Roman festival of Hilaria, and the Greek cult to Cybele, but the modern U.S. holiday dates back to 1908 and Anna Jarvis’s memorial for her mother.Continue reading...
Posted by Mark J. Miller on February 6, 2012 02:14 PM
On the day after Super Bowl Sunday, 7 million Americans don’t show up to work, according to the hard-working folks at Coca-Cola. Another 4.4 million arrived at their places of business late this morning, according to Coke estimates.
So the brand's marketing team (and agency team at CP+B) figured that if 11.4 million people are already not showing up or not really serving their businesses at full throttle on the Monday after Super Bowl, why not call it a day (off) and let the entire American workforce stay home for the day?
Coke Zero would like to name the Monday after Super Bowl Sunday Magnificent Monday, according to a company release. “Coke Zero believes that people can more thoroughly enjoy the big game knowing they have Magnificent Monday off,” a press release notes. “This holiday is essentially already happening, but Coke Zero is leading the charge to make it official.” And what could be more important to our national wellbeing than making sure that people are thoroughly enjoying the big game?Continue reading...
Posted by Abe Sauer on January 5, 2012 11:03 AM
It used to be just enough to show up in the China market with your Western product, plop it down on the shelf, and watch as Chinese consumers — desperate for some of that sweet, sweet Western consumer goodness — snatched it up.
Times have changed. Today, Western brands must hustle like everyone else to demonstrate their value and win market share. This even includes Coca-Cola, a powerhouse global brand that boasts one of the best, most iconic brand reputations in the market. To this end, Coke has released its latest China campaign in a rather genius attempt to write itself into what is probably China's most powerful cultural tradition.Continue reading...