Posted by Mark J. Miller on December 5, 2013 06:10 PM
International on-demand car-service app Uber has found another unique way to market its services. The company recently partnered with Home Depot to deliver Christmas trees to residents in 10 US cities. Consumers could click on the UberTree button in the app to have a tree, tree stand and Uber-branded scarf delivered to their doorstep for $135, according to Adweek.
Home Depot and Uber are geo-targeting Facebook, Twitter and radio ads to promote the initiative, while utilizing their social media presence as well,” Adweek noted about the promotion, which took place today.
The stunt likely isn't Uber’s only holiday-related marketing effort planned for December. Seattleites can use the Santa on Demand button on their apps and have St. Nick delivered to them. Uber will also have an UberSleigh effort later in December that will see its drivers delivering toys to kids.Continue reading...
Posted by Sheila Shayon on December 3, 2013 06:39 PM
The biggest shopping day of the year—Black Friday—has birthed a handful of shopping spinoffs, including a less than welcome Grey Thursday, Small Business Saturday, and the wildly successful Cyber Monday—and now in its second year—Giving Tuesday.
Started last year as an antidote to the holiday weekend's retail madness by New York's 92nd Street Y and the United Nations Foundation, #GivingTuesday has now gone global with organizations in Australia, Canada, Mexico and Singapore participating. More than 8,000 organizations have signed up to participate from all 50 US states—a marked increase from last year’s inaugural event that attracted over 2,500 organizations.
Some efforts from major brands include:Continue reading...
Posted by Sheila Shayon on November 27, 2013 07:02 PM
Thanksgiving is a time to share with loved ones, express gratitude, and take stock of the ad frenzy that is holiday shopping. And with brands turning the clock forward on Black Friday promos, marketing teams are in an all-out race to grab the attention of savings-hungry consumers.
According to research from Shareablee, of the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27 percent of the total shares by fans, followed by QVC with 9 percent, and Macy’s and Nordstrom at 8 percent. On Twitter, BestBuy is dominant with 30 percent of retweets in the category, followed by Nordstrom at 9 percent, Ebay and Target at 8 percent respectively and Walmart at 6 percent.
Target has outpaced all retail competition with six times more Black Friday posts than any other brand, while JCPenney’s one Black Friday post earned the highest level of engagement with over 54,000 likes, comments and shares.
Are you planning on braving the crowds? If so, here's some offers to keep an eye out for:Continue reading...
Posted by Dale Buss on November 20, 2013 09:18 AM
Verizon unveils big-box superstores in bid to reinvent wireless.
Panera enters single-serve home-coffee market.
Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.
Bitcoin regulation is argued.
Burger King enters India via joint venture.
Dodge tests coattails of Ron Burgundy.
Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.
Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.
JCPenney loss widens but turnaround firms up.Continue reading...
Posted by Dale Buss on November 19, 2013 09:31 AM
JCPenney launches first holiday campaign under new CMO.
P&G and other detergent makers face new federal alarm over pod safety and kids.
Apple is probed for alleged tax evasion in Italy.
3M still searches for growth.
Best Buy warns of promotional pressures.
Buick could use a flagship model, GM CEO says.
Campbell Soup sees earnings slashed.
Daimler open to selling stake to Chinese partner.
Discovery Communications allows streaming via Time Warner Cable.
Dropbox seeks $8 billion valuation.Continue reading...
Posted by Dale Buss on November 11, 2013 09:11 AM
BSkyB shares hit by BT Champions League football rights deal win.
CBS criticized for not running more extensive apology over flawed Benghazi report.
Alibaba set for US$5B boost from China's online "Singles Day."
Adidas sprints for lead with Smart Run watch.
Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.
Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.
Bank of America may have to pay US $864M over "Hustle" loans.
Bloomberg curbs reporting that might anger China.
Boeing and Japan Air Lines face another Dreamliner battery incident.
Bottega Veneta unveils new 'green' headquarters.
Cadillac's new CMO aims to focus brand around design.
Charmin pulls cheeky Twitter ad campaign.Continue reading...
Posted by Mark J. Miller on October 10, 2013 06:22 PM
Celebrity chef Paula Deen got tossed off her throne at Food Network after an 11-year reign this past summer after a wave of bad publicity regarding the use of racial epithets gained her a lot of enemies. Deen was subsequently dropped by Food Network along with nearly every other sponsor she accrued over her career, though the lawsuit against her was eventually dropped.
Deen fans were irate and boycotted the network, and now it appears that the network is paying the price. Viewership numbers for the Food Network have gone down since then, with total prime time viewers down 6 percent during the June 24 to Oct. 6 time period compared with the same period last year. Daytime viewing went down 3 percent in that span. Worse than that, though, 18- to 49-year-olds seemingly ditched the network; their viewership dropped 16 percent during prime time and 10.8 percent during the day.Continue reading...
Posted by Dale Buss on September 30, 2013 09:22 AM
Apple named world's most valuable brand, passing Coca-Cola, on Interbrand's Best Global Brands 2013 report.
JetBlue launches premium brand, Mint.
IKEA starts UK solar push.
AOL to start advertising on TV again.
BlackBerry starts selling unlocked phones direct to US buyers.
DirecTV plans to help finance indie films.
Ford sends the checks to soothe C-Max owners on fuel economy as company is said to retain CEO Alan Mulally's "absolute focus" despite reports about Microsoft job, while Ford prepares heir apparent.
GM can't keep up with demand for V-8 pickups.
Home Depot scales up Redbeacon service for small contracting jobs.
Intel invests in wearable device maker Recon.
JCPenney remains on the brink.Continue reading...