State Farm Scores at Home Run Derby

While baseball fans sat and watched ball after ball after ball get hammered out of the ballpark on Monday during the 2011 State Farm Home Run Derby, part of the Major League Baseball All-Star Game festivities, execs at the insurance company, which has sponsored the Derby since 2007, must have been sitting back and enjoying themselves.

The broadcast from Phoenix attracted almost 7 million viewers to ESPN, according to Nielsen, giving a big boost to the State Farm Brand. The insurer received about $45 million worth of brand recognition during the game, estimates Front Row Analytics, a division of marketing, research, and naming-rights firm Front Row Marketing Services, estimates, according to TheBigLead.Continue reading...