Posted by Barry Silverstein on October 9, 2013 11:22 AM
US consumers seem temporarily frozen in place due to a Federal government shutdown, but that isn't stopping some of the world's best known luxury brands from planning for a rebound of the luxury travel market.
British luxury fashion brand Burberry, for example, has just launched "Travel Tailoring" via a global digital campaign. The new menswear line includes suits with "innovative lightweight construction, lightweight shoulder construction," and "naturally flexible fabrics," according to the company. A "memory fabric" (100 percent merino wool) is designed to resist creasing. Intended for the luxury traveler on the go, the line comes with an equally high-end price: suits start at $1,995, while blazers begin at $1,295. Burberry is no stranger to innovation though when it comes to combining fashion and technology, as it most recently caused a stir by partnering with Apple during its iPhone 5S launch for Fashion Week.Continue reading...
Posted by Mark J. Miller on September 11, 2013 01:39 PM
Despite dozens of properties across the US and internationally, Donald Trump has never quite been able to crack the Washington, D.C. market—until now.
Trump, his daughter Ivanka, and sons Don Jr. and Eric flew into D.C. Tuesday (on a private jet, naturally) to announce a $200 million investment that will turn the city's iconic 114-year-old Old Post Office into a 270-room luxury hotel that will feature presidential suites with bulletproof windows and a nine-story atrium lobby, according to USA Today.
"Cost is no object, 'cause if it were, I wouldn't do it," Trump said, according to The Huffington Post. Trump, of course, has had for of his businesses declare bankruptcy in recent years, but he sounds pretty confident about this venture.Continue reading...
Posted by Mark J. Miller on August 20, 2013 10:42 AM
Holiday Inn is shelling out $1 billion to prove to consumers that it's not just their parents' hotel anymore. The record-breaking hospitality campaign hopes to change traveler opinions on the long-time hotel brand, making it a more relevant choice for young families and Millennials.
Titled “Change Your View,” the campaign is wrapped up in a single one-minute commercial that demonstrates the many different people that stay at Holiday Inns, and the many possibilities that the hotel holds for visitors. According to BusinessInsider, the ad will be running on 15 major US networks, such as during NFL games on CBS, as well as online.Continue reading...
Posted by Mark J. Miller on August 6, 2013 02:43 PM
There's a new hotel brand coming to the Caribbean and you can bet the shops inside will be top-notch. LVMH Moët Hennessy Louis Vuitton has bought a five-star hotel on the island of St. Barths and is planning to open others in Egypt, Oman, and the Maldives as well as in Paris and Milan. The latter will be right next to Prada’s store. To get to the brand's 45 private villas in the Maldives, guests will have to fly in on a seaplane, Warc reports.
LVMH, like many luxury retail brands, is looking to expand its portfolio in order to give its high-end clientele a full, luxurious experience, from clothing and accessories to dining and travel accomodations. As London-based consultant Laura Ford of Futurebrand tells Warc, the company would like "to own the whole spectrum, to have a 360-degree view on what the customer is doing, what they are buying, what they are eating, where they are staying."Continue reading...
Posted by Mark J. Miller on June 3, 2013 02:46 PM
Marriott is making another bid for Millennial travelers as it announces plans to import its European-based hotel chain, AC, to America. Earlier this year, Marriott introduced a partnership with IKEA for a new hotel brand called Moxy, which will cater to Millennials across Europe.
AC Hotels, which is based in Madrid, was bought by Marriott back in 2010 and rechristened AC Hotels by Marriott, HotelChatter.com reports. The hope was that it would help Marriott expand its footprint across that continent, USA Today reports. That’s resulted in 79 AC Hotels by Marriott across Spain, Portugal, France and Italy. Now it’s looking to do the same in the States with a plan for 200 more in the next 10 years.
"It's the right time to bring it to the US," says Brian King, global brand officer for Marriott Endorsed Brands, according to USA Today. "You import wine and you import cars. We're going to import a hotel brand."Continue reading...
Posted by Mark J. Miller on March 5, 2013 03:12 PM
Inter IKEA, the parent of IKEA, announced last summer that it was partnering with a hotelier to create a new hotel brand that oddly wouldn’t feature any of the Swedish furniture maker’s products. It’s now been confirmed at the Berlin International Hotel Investment Forum that Marriott is the partner and Moxy will be the name of the new affordable hotel chain, which plans to open 150 locations across Europe in the next decade.
“Moxy Hotels is the essence of the next generation traveler, not only Gen X and Y but people with a younger sensibility, for whom contemporary style is paramount,” said Arne Sorenson, president and CEO of Marriott International in a press release. “Every aspect of the hotel was thoughtfully researched and crafted to reflect and deliver on the changing lifestyles and expectations of this fast-growing customer segment.”
According to TravelBite, this will be Marriott’s first budget brand in Europe. Fifty of those locations should be up and running in the next five years and Inter IKEA will be ponying up $500 million to help out, the Wall Street Journal reports. While the hotels won’t use IKEA furniture, the company has found a way to keep construction costs down in a different way: “Many of the hotels will use rooms prefabricated offsite and then assembled like IKEA furniture, a modular type of construction that is new for Marriott.”Continue reading...
Posted by Alicia Ciccone on February 28, 2013 03:52 PM
The Arabian city of Dubai has become synonymous with over-the-top luxury; a fitting description for a paradise city that is home to the tallest building in the world and now the tallest hotel in the world: the JW Marriott Marquis Dubai.
Situated in the Business Bay district, the hotel stretches 1,164 feet above the ground—just 85 feet shy of the Empire State Building. The outpost, which was officially crowned the "tallest" by the Guinness Book of World Records, is now a part of JW Marriot's 59 locations around the world. JW is the luxury arm of Marriott International, which plans to expand to 79 properties in 28 countries by 2015.Continue reading...
brands under fire
Posted by Sheila Shayon on February 15, 2013 04:06 PM
News of the Carnival Triumph’s ‘cruise from hell’ was nearly exhausted as the limping, stinking ship arrived by tug boat in Mobile, Alabama, thanks to wall-to-wall social media coverage and CNN’s helicopter suspended overhead.
All that remains now is a report card on how Carnival is handling the crisis, and what the impact will be on the industry. "You have 3,100 people on that ship telling their family and friends they're never going on a cruise again, you have tweets and photos coming out now, and you have a freakin' CNN helicopter overhead. You think that's not going to resonate?" commented travel expert Jason Clampet, co-founder of travel website Skift.com.
Stranded at sea for five days following a fire in the ship's engine room, Carnival launched a dedicated news page on its website, continually updated its Facebook page (with two million likes) and used two Twitter feeds (@CarnivalCruise and @CarnivalPR) with tweets such as: "We've taken more than 7,000 calls from family & friends & have been in regular contact with our guests' designated on-shore contacts."Continue reading...