brand launch

Microsoft Launches as Hotmail Goes Cold

Posted by Mark J. Miller on February 20, 2013 12:08 PM

After 16 years, Microsoft is kissing Hotmail goodbye and putting its Internet-mail energy behind the brand-new

The 300 million folks who use Hotmail—which Microsoft acquired back in 1997 when it was just a year old—will be able to keep their current email addresses, but the brand is disappearing and all of those users will be switched over to the new site by summer’s end. 

CNN reports that Microsoft plans to put some big advertising dollars into the new site. That push began Tuesday with the release of two commercials that both highlight how sweet a consumer’s life can be if he or she is using Outlook. This is a shift from Microsoft’s Scroogled campaign, which has aimed to get the 425 million Gmail users around the globe to feel irritated at Google and make the switch to Outlook. Scroogled worked effectively for Microsoft when it initially used it to help expose consumers to the plusses of its Bing search engine compared to Google’s. Continue reading...

search and destroy

Beyond Sandy, Google Has a Very Busy Week

Posted by Sheila Shayon on October 31, 2012 05:52 PM

As if Hurricane Superstorm Sandy preparations weren't enough to keep it busy, Google is all over the news this week:

  • A new AMBER alerts project in partnership with The National Center For Missing And Exploited Children in the U.S. followed the launch of a crisis page and public alerts system for those affected by the wrath of Sandy. When using Google Search or Maps, you’ll see if an AMBER Alert is in effect in your area.
  • A revamped iOS search app with Siri-like voice-recognition represents its "most advanced voice search" to date, greeting users with a "Try our new voice search" message above a microphone icon on the main page ready for tapping. "If it’s short and quick, like the status and departure time of your flight—Google tells you the answer aloud." 
  • Google Earth 7 is now available with 3D Imagery on the desktop (can be disabled if you choose), and newest sites include Avignon, France; Austin, Texas; Munich, Germany; Phoenix, Arizona; and Mannheim, Germany. A tour guide flies over landmarks and offers stats and info from Wikipedia.
  • Google Chromebook rocks with Slayer for Halloween.
  • Google's still-in-beta universal analytics for websites lets marketers better measure impact of digital campaigns.Continue reading...

brand news

In the News: Avon, Coach, Heineken and more

Posted by Dale Buss on August 1, 2012 09:01 AM

In the News

Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.

Avon opens talks to settle bribery charges.

BMW warns about tougher market conditions.

Bud Light Premium helps AB InBev sell less beer for more.

Coach suffers from competition from Michael Kors and other handbag purveyors.

Ford brand loyalty validated by new ranking.

Gap fall kids campaign continues bright color theme.

Google buys Wildfire social marketing firm.

Heineken invites creatives to redefine draught beer experience.Continue reading...

brand news

In the News: ViPad Owners Revealed

Posted by Shirley Brady on June 9, 2010 06:45 PM

AT&T accidentally reveals VIP iPad owners' information as iPhone 4 "retina display" challenged.

BP shares plunge 16% as oil industry's Dr. Doom predicts collapse.

Goldman Sachs was sued by Australian hedge fund.

Google and Apple are fighting over mobile ads.Continue reading...

brand news

BP Suspends Marketing, Faces US Probe

Posted by Shirley Brady on May 18, 2010 07:58 AM

BP suspends marketing activity (but keeps up social media response) as Obama moves to name panel to investigate Gulf disaster. Other oil brands are staying resilient.

A coalition of America's largest food companies, including General Mills, ConAgra Foods, Kraft Foods, Kellogg, Coca-Cola, PepsiCo and Hershey, commit to taking 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity.

As the Ritz-Carlton prepares to take world's tallest hotel crown in Hong Kong, luxury hotels are booming in China.

European travel brands capitalize on ash cloud flight chaos.

Facebook on cusp of 500 million users.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia