Coke does it. Pepsi does it. And now Snapple does too. Have their logos on glasses sitting in front of judges of high-profile reality-competition shows on TV, that is. Snapple hatched a deal to have its brand represented on bright yellow glasses that are sitting in front of the three-judge panel on NBC's America's Got Talent, which just launched its new season this week.

On American Idol on FOX, of course, Coca-Cola long has been a sponsor and gets to plop its logo on glasses that are nursed — or not — by judges Randy Jackson, Steven Tyler and Jennifer Lopez as they sit in front of them. Fox's similar show, the U.S. version of X Factor starring Simon Cowell, counts Pepsi as its major sponsor and so features Pepsi glasses in front of the judges.

That has left the AGT judges looking — well, thirsty by comparison. "But not any more," Regan Ebert, VP of marketing for the non-carbonated beverage portfolio for Dr Pepper Snapple Group, told brandchannel. "They'll be refreshed this season."Continue reading...

Above, the latest "trash talking" spot from New Era Caps featuring Alec Baldwin and John Krasinski.

Below, new commercials from P&G, Ford, Dr. Pepper, Kraft and more.Continue reading...