Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...
Posted by Sheila Shayon on October 4, 2013 05:22 PM
Ever in the limelight, these days Madonna is increasingly using her celebrity stature for social activism, with her latest initiative introduced via a 17-minute film, Secret Project Revolution. The film unveils the star's Art for Freedom project—a initiative that serves to elevate any and all forms of expression.
"My goal is to show by the example of secretprojectrevolution my creative commitment to inspire change in the world through artistic expression," Madonna said, according to USA Today. "I hope my film and other submissions to Art For Freedom will be a call-to-action and give people a place to voice their own creative expression to help fight oppression, intolerance and complacency."
In partnership with VICE Magazine and BitTorrent, the public art initiative will live online and be open to submissions worldwide, which will aim to answer the questions, "What does freedom mean to you?" Submissions via social media can be tagged with #ArtForFreedom.Continue reading...
brands under fire
Posted by Mark J. Miller on August 15, 2013 03:58 PM
Major global brands shell out millions of dollars to attach their names to the Olympics, usually one of the world's perennial feel-good stories. However, global politics can sometimes get in the way of that.
Enter Sochi, Russia, where the world’s top winter athletes will be gathering next year to perform their athletic fetes. Unfortunately for them and for the brands involved, Russia has just passed several anti-LGBT laws that has left everyone involved wondering whether they should take a stand on the issue or just stick their heads deep in the snow and not mention it.
Already, 320,000 people have signed a Change.org petition protesting Russia's position, which was delivered to the International Olympic Committee Wednesday, but it remains to be seen what the corporate sponsors will do.
According to Buzzfeed, “only one corporate sponsor of the Olympics, General Electric, is pressing the International Olympic Committee publicly for action in support of human rights.” Others, such as Coca-Cola and McDonald’s, said they have done their part elsewhere to support LGBT rights, but told Buzzfeed they aren’t planning to ask the IOC to do anything about the ongoing public anti-LGBT state of affairs in Russia.Continue reading...
Posted by Sheila Shayon on July 8, 2013 06:38 PM
A mostly European coalition of 70 leading clothing brands, retailers and trade unions backed by the International Labor Organization and the IndustriALL and UNI global trade unions has announced the next steps for their precendent-setting, five-year Accord on Fire and Building Safety in Bangladesh.
In a joint statement, EU Commissioner Karel de Gucht, ILO Director General Guy Ryder, and Bangladeshi Foreign Minister Dupi Moni "welcome(d) the fact that over 70 major fashion and retail brands sourcing RMG from Bangladesh have signed an Accord on Fire and Building Safety to coordinate their efforts to help improve safety in Bangladesh’s factories which supply them. In this context, they encourage other companies, including SMEs, to join the Accord expeditiously within their respective capacities.”
Their remarks were targeted at the brands that are holdouts from the European-dominated IndustriALL coalition. Indeed, only a handful of North American brands have signed the global accord, including PVH (owner of Calvin Klein, Tommy Hilfiger and other apparel brands), Abercrombie & Fitch, Zac Posen and Sean John, as well as Canada's Loblaw, which owns the Joe Fresh fashion label now sold in JCPenney stores across America.
By signing the finalized plan, which was released on Monday, the signatories vow to submit a list of names and addresses of all Bangladeshi factories used by July 15. The list, which is expected to total near 1,000 factories, will be made public along with inspection reports.Continue reading...
brands under fire
Posted by Sheila Shayon on April 26, 2013 05:33 PM
The death toll in the latest Bangladesh garment industry disaster has risen to more than 300 as rescue crews continue to pull survivors from the rubble of Rana Plaza and search for an estimated 500 workers still missing, with more than 2,500 already rescued.
In the aftermath of the garment factory collapse in Dhaka, Prime Minister Sheikh Hasina has called for those responsible to turn themselves in. It is believed that the building owner and factory owners are in hiding after ignoring warnings from police and industry officials to forbid workers to enter the building after cracks were discovered on Tuesday. The building collapsed on Wednesday.
"Whoever might be the culprits, and if even they belong to our party, they won't go scot-free," the impoverished nation's Prime Minister warned. (Update: The factory owners were arrested on Friday night, when the death toll had risen to 336.)
The disaster shines a light, yet again, on global apparel companies that outsource manufacturing to Bangladesh, a practice that has ballooned into an $18 billion industry as clothing companies continue to adandon manufacturing in China, where inflation and rising wages are pushing up costs. The upshot: Bangladesh and its questionable garment industry is now the world's second-biggest garment manufacturing center.Continue reading...
Posted by Sheila Shayon on April 12, 2013 04:34 PM
AT&T has landed at top spot on CR Magazine's 14th annual 100 Best Corporate Citizens List, beating out other top Russell 1000 large-capitalization companies on merits including human rights and corporate governance.
Rounding out the top 10 on the new list: Mattel, Bristol-Myers Squibb, Eaton Corp, Intel, Gap, Hasbro, Merck & Co., Campbell Soup Co. and Coca-Cola.
The ranking crunches 298 data points of disclosure and performance measures across seven categories: environment, climate change, employee relations, human rights, governance, finance and philanthropy.
Notably, 26 companies on the 2013 list were not on the 2012 list, while 11 companies have appeared on the list every year since 2007. For those that were bestowed the honor, many were quick to highlight the significance of employee participation to the success of the company's initiatives.Continue reading...
Posted by Sheila Shayon on January 28, 2013 05:51 PM
Hazardous conditions at Indian garment factories serving the U.S. and European markets have been highlighted by another tragedy.
Mixed amid the debris of a deadly blaze at the reportedly unlicensed Smart Export Garments factory on Saturday in a densely populated area of Dhaka, Bangladesh were charred clothing from European brands, including two owned by Spanish retail behemoth Inditex, owner of Zara. Government officials are investigating reports that the sole emergency exit at the factory was locked. Up to 300 employees were working when the fire broke out, and most died from asphyxiation.
Other labels visible in the Smart factory damage included French brands Sol’s, Scott and Fox and G Blog by Gemo along with Inditex’s Leftie’s and Bershka, German low-cost brand KIK and even a purchase order by New York’s M. Hidary & Company for Hawaiian Authentics swimwear, according to The New York Times and Agence-France Presse.Continue reading...
brands under fire
Posted by Sheila Shayon on December 10, 2012 06:04 PM
Merck chairman and CEO Kenneth C. Frazier was honored in June with the “Good Scout” Award by Philadelphia’s Cradle of Liberty Boy Scout Council. Frazier grew up in North Philadelphia and credits scouting as instrumental in his life. Now Frazier, the first African American to head a major pharmaceutical company, is turning his back on the organization until it reverses its discriminatory policies.
Now Frazier and Merck, one of the largest pharmaceutical companies in the world, have joined the growing wave of corporate leaders taking a stand against discrimination towards gay scouts and leaders in the Boy Scouts of America.
As GLAAD notes of the corporate backlash to the Boy Scouts' anti-LGBT stance, Merck joins Intel and UPS with the following statement: “The BSA's policy of exclusion based on sexual orientation directly conflicts with the Merck Foundation’s giving guidelines. The Foundation re-evaluated funding for the BSA when the organization restated its policy that excludes members on the basis of sexual orientation. Merck Foundation has notified the BSA of this decision.”
Boy Scouts of America director of public relations, Deron Smith, provided the following statement to brandchannel: “Scouting believes that good people can personally disagree on this topic and still work together to accomplish the common good. While not national sponsors, these companies have positively impacted America’s youth through support of Scouting in local communities. We respect their right to express their own opinions.”Continue reading...