Posted by Sheila Shayon on October 25, 2013 12:35 PM
If this is what Apple meant by "wearable tech," then they might be on to something.
Nestlé Fitness is promoting breast cancer awareness with the latest in social undergarments: the Tweeting Bra. Yes, a bra that tweets reminders to your mobile phone to administer a breast self-examination. As digital and corporate citizenship campaigns go, you might call this one off the hook. It's also putting the Geek in Greek, with some chic.Continue reading...
Posted by Abe Sauer on September 19, 2013 11:06 AM
It really is a tragedy. Five of the first ten players selected in the 2013 NFL draft were offensive lineman. And yet, only one of those men was offered an endorsement deal of any kind. Tackle Eric Fischer—the overall No. 1 2013 draft pick—enjoyed a short partnership with Tide laundry detergent.
So please, contain yourselves. Yes, the NFL's One Wipe Charlies campaign is about... well... butt wipes, but let an offensive lineman just enjoy a product endorsement deal for a change.Continue reading...
Posted by Sheila Shayon on May 2, 2013 03:36 PM
As Kermit the Frog taught an entire generation, “It's not easy being green.”
Clorox’s Green Works is a case study in the steep learning curve of green branding. The line of environmentally friendly housecleaning products launched in 2008 with an endorsement from the Sierra Club, which helped boost its market penetration and credibility.
That $1.3 million contract ends in December and the brand chose Earth Day to announce a strategic marketing revamp, including a new tone of voice (embodied by its new manifesto, posted on Facebook and its website) and the removal of the Sierra Club logo from all Green Works packaging, a clear sign of the times as green cleaning products have been forced to reduce their premium prices and re-position the sell to deflect declining sales.Continue reading...
Posted by Sheila Shayon on April 12, 2013 02:08 PM
Ahead of its April 19 release date, the HTC One is making its debut Friday in a series of branded entertainment videos for the "Facebook Phone," which features the fully-integrated Facebook Home app for a social experience like no other.
Seizing the growing value of branded entertainment, Turner Broadcasting and Funny Or Die have partnered with HTC on a short-form comedy sketch featuring James Van Der Beek (Dawson's Creek and Varsity Blues fame) to promote the HTC One across TBS, Adult Swim and truTV as well as Conan O'Brien's TeamCoco.com beginning the week of April 15.
A riff on The Bachelorette, Van Der Beek hosts a dating show featuring the HTC One and competing bachelor contestants—Smart Phone, Flip Phone, Rotary Phone and ‘90s Phone—all vying for a beautiful HTC One bachelorette.Continue reading...
mom's the word
Posted by Sheila Shayon on April 3, 2013 05:06 PM
Forget sticky marketing; Clorox is going with icky marketing in its latest effort to get moms to laugh.
As announced in a press release Wednesday, the brand is partnering with Carol Leifer, an award-winning comedian and comedy TV writer (Seinfeld, Modern Family), to launch the Clorox Ick-tionary, a wiki-style dictionary of everyday ick that parents and caregivers contend with on a daily basis.
As Leifer observes in a blog post, "Don't ask, don't smell... Because as I’ve learned from my comedy writing on sitcoms, real life always does seem to present the funniest ideas."Continue reading...
Posted by Mark J. Miller on April 1, 2013 05:54 PM
Every April 1st, Google tries to outdo itself with a new array of April Fools' Day pranks, and this year was no different.
Users of Google quickly spotted a “Google Nose” link that appeared on April 1st that invited consumers to smell what they are seeing on the site, whether it is a campfire or a flower. Or, at least, it would let them “leverage new and existing technologies to offer the sharpest olfactory experience available.”Continue reading...
Posted by Sheila Shayon on April 1, 2013 11:23 AM
Happy April Fool's Day! If you thought your favorite brands were too serious and focused on great products and innovation to have a laugh or two, think again. Here's a roundup of some social media jokes from YouTube, Honda, Twitter and even the little town of Ely, Minn.
Be honest: did you fall for any of them?Continue reading...
Posted by Abe Sauer on March 21, 2013 10:47 AM
"Go home American Eagle you're drunk."
That's the most popular YouTube comment on a new "skinny jeans" ad from American Eagle Outfitters. Is it an early April Fool's spoof or a blatant attempt to go viral by spoofing a trend gone too far?Continue reading...