Posted by Sheila Shayon on December 6, 2013 06:03 PM
Amazon remains on top of ForeSee's Experience Index, which forms a comprehensive picture of customer experience across the 100 best global brands across seven industries, as ranked by Interbrand. in four key consumer categories, Satisfaction, Retention, Upsell and Recommend,
Amazon, which ranked highest in Satisfaction, Retention, Upsell and Recommend, leads its biggest competitor, Walmart, by 15 points.
Predictive of business success, the report features data for American Express, Apple, Amazon, Coca-Cola, Cisco, Facebook, Gillette, Honda, Google, Microsoft, Morgan Stanley, Oracle and more.
Top findings include:Continue reading...
sports in the spotlight
Posted by Mark J. Miller on December 6, 2013 11:28 AM
Soccer fever is running high across the globe as FIFA officials gather in Brazil today to draw names from a series of pots to decide what teams will face eachother in the first round of next summer’s World Cup.
The 32 teams that have earned a berth will not only find out how skilled their opponents are but also discover the schedule and locations of their first-round games. As the New York Times points out, Brazil could fit the four countries that have hosted the last three World Cups—South Africa, Japan, South Korea, and Germany—inside its borders, which means that some teams are going to be traveling far distances between games and playing in very different environments while others will get the lucky draw of playing all their first-round games in a much smaller area. England coach Roy Hodgson predicts that the travel for some teams could be more difficult than the actual opponents on the field.
When the names start getting pulled out of the pots to decide the eight groups of four, expect all of the World Cup official partners—Adidas, Coca-Cola, Hyundai/Kia, Emirates Air, Sony, Visa—to be on high alert.Continue reading...
Posted by Dale Buss on November 26, 2013 09:22 AM
Just launched: Interbrand IQ - BRIC and Beyond
Coach moves into 'lifestyle' territory with opening of new flagship store in New York.
H&M aims to pay living wage for garment workers.
23andMe ordered to "discontinue marketing" DNA tests by FDA.
Anschutz Entertainment ousts CEO of concert promoter AEG Live.
Books-A-Million unveils book publishing on demand.
Chivas Regal runs first-ever branded web-video series.
Diageo set to sell most of Whyte & Mackay brand.
El Al launches low-cost airline 'Up.'
Godiva meets Chinese flavor demands.
Google tightens security to prevent government data snooping.
Hyundai's 2015 Genesis aims to burnish brand.Continue reading...
Posted by Dale Buss on November 25, 2013 01:47 PM
Hyundai continues to be practically unsurpassed at doing interesting things in the US car market. The latest is its vow to debut for retail customers a fuel-cell version of its Tucson SUV by next spring.
Interestingly, such a showing would leapfrog the plans of both Toyota and Honda to introduce a retail fuel-cell vehicle in the United States. And while the fuel-cell Tucson will be extremely limited as a Hyundai sales opportunity for at least the first few years, the move does indicate that Hyundai wants to go hard and establish an unassailable foothold in fuel-cell technology as Toyota did over a decade ago with Prius to gain early dominance of the hybrid segment.
"Today, right here, the hydrogen fuel cell is making a shift from a research project to a real consumer choice," John Krafcik, CEO of Hyundai Motor America, said at the unveiling of the fuel-cell Tucscon at the Los Angeles Auto Show, according to Automotive News.Continue reading...
Posted by Dale Buss on November 18, 2013 09:14 AM
Forbes explores sale of 96-year-old magazine.
GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.
Sony sells more than 1 million PS4s in first 24 hours.
Lily Allen's fashion brand goes into liquidation.
Apple reportedly acquires PrimeSense for $345 million.
BMW pioneers use of carbon fiber in i3.
Bacardi focuses on its brand resilience in new campaign.
Bloomberg makes newsroom cuts.
Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.
China Airlines of Taiwan joins low-cost aviation market.
Cracker Barrel is too confusing to appear in supermarket for now, judge rules.
Daimler sets to take stake in Beijing Auto.Continue reading...
Posted by Dale Buss on November 13, 2013 09:06 AM
Starbucks ordered to pay Kraft $2.7 billion in losing coffee-package dispute.
Johnson & Johnson said to agree to $4 billion settlement over hip implants.
Unilever opts for sustainable palm oil.
Bloomberg says news service didn't kill articles on China.
Boeing vote tests union strength.
Chrysler brand chief leaves to head Maserati marketing.
Fantex delays "IPO" of injured NFL star.
Foxconn sees profit growth slow sharply.
Girls Gone Wild is up for sale.
GM shifts international headquarters to Singapore from Shanghai.
Hulu wants to be offered with pay-TV bundles.Continue reading...
Posted by Dale Buss on November 11, 2013 09:11 AM
BSkyB shares hit by BT Champions League football rights deal win.
CBS criticized for not running more extensive apology over flawed Benghazi report.
Alibaba set for US$5B boost from China's online "Singles Day."
Adidas sprints for lead with Smart Run watch.
Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.
Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.
Bank of America may have to pay US $864M over "Hustle" loans.
Bloomberg curbs reporting that might anger China.
Boeing and Japan Air Lines face another Dreamliner battery incident.
Bottega Veneta unveils new 'green' headquarters.
Cadillac's new CMO aims to focus brand around design.
Charmin pulls cheeky Twitter ad campaign.Continue reading...
Posted by Abe Sauer on November 5, 2013 10:05 PM
Hurdler Liu Xiang is no longer the only Chinese Olympic superstar to embarrass his sponsors. Add to that list, Olympic gold medal winner and swimming mega-star Sun Yang.
Last week, the celebrity athlete and London pool sensation was taken into custody after a traffic accident involving a Porsche SUV. That's embarrassing enough for his sponsor, Hyundai. But it's worse. It seems, given all that time in the pool, Sun Yang never got around to getting a driver's license. Now Hyundai is the focus of Chinese authorities too and laughing consumers. Continue reading...