Posted by Dale Buss on November 25, 2013 01:47 PM
Hyundai continues to be practically unsurpassed at doing interesting things in the US car market. The latest is its vow to debut for retail customers a fuel-cell version of its Tucson SUV by next spring.
Interestingly, such a showing would leapfrog the plans of both Toyota and Honda to introduce a retail fuel-cell vehicle in the United States. And while the fuel-cell Tucson will be extremely limited as a Hyundai sales opportunity for at least the first few years, the move does indicate that Hyundai wants to go hard and establish an unassailable foothold in fuel-cell technology as Toyota did over a decade ago with Prius to gain early dominance of the hybrid segment.
"Today, right here, the hydrogen fuel cell is making a shift from a research project to a real consumer choice," John Krafcik, CEO of Hyundai Motor America, said at the unveiling of the fuel-cell Tucscon at the Los Angeles Auto Show, according to Automotive News.Continue reading...
Posted by Dale Buss on October 25, 2013 09:33 AM
Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief.
Microsoft shares jump 5 percent on positive earnings.
Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.
AT&T leans on less-lucrative tablets.
Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla.
BMW unveils 2 series coupes.
Boeing gets $21 billion in plane orders from China, report says.
BP ramps up drilling again.
Chipotle backs "Food for Thought" content area on Huffington Post.
Chobani touts quality in new campaign after recall.
Coca-Cola Femsa says new tax in Mexico would hurt jobs.
Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...
Posted by Dale Buss on October 24, 2013 02:51 PM
Hyundai is having trouble with slumping earnings, but the chiefs of the Korea-based carmaker may be more concerned for the long term about the brand's squishy identity. As it has tried to stretch its marque from its initial positioning as an econobox maker to including luxury vehicles in its lineup, Hyundai has encountered difficulty in establishing a brand that can compete effectively in all of the segments that it now covers.
But even as Hyundai's latest earnings report was middling, company executives promised that they're tackling the brand challenge.
"We'll redouble efforts to enhance Hyundai's image as a provider of high-end and environmentally friendly automobiles," Kim Yeung-tae, a Hyundai vice president, said during a conference call, according to the Wall Street Journal.Continue reading...
Posted by Dale Buss on October 22, 2013 09:14 AM
Nokia unveils its first tablet.
Fisher-Price increases digital spending by half and targets Millennial moms.
SAB Miller targets mixed-gender drinking occasions.
Apple prepares 65-inch TV for release next year, analysts say.
Caesar's Entertainment faces money-laundering probe.
Dollar General pilots gas station.
eBay emerges as training ground for start-up CFOs.
Heineken promotes stylish home-draft system.
Hyundai recalls 27,500 Genesis sedans for brake issue.
Mercedes-Benz plans station-wagon version of CLA.Continue reading...
Posted by Dale Buss on October 21, 2013 09:27 AM
Netflix poised to pass HBO in paid US subscribers.
Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.
Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.
AT&T receives $4.9 billion in cell-tower deal.
Amazon bets on "betas" to turn web viewers into shoppers.
Apple adjusts tablet strategy to protect lead.
Art Van Furniture extends Michigan based into Chicago market.
Associated Press plans to enable sponsored content.
BlackBerry raises Canadian security concerns with potential deal abroad.
Bon Appetit is magazine of the year for Advertising Age.Continue reading...
Posted by Dale Buss on September 23, 2013 08:08 PM
Kia is pushing the envelope to luxury faster than any brand in memory that started in the industry's bargain basement. And if they succeed, the Korean marque's plans to bring a new sedan costing up to $70,000 to the US by early next year would be one of the most remarkable and quick transformations of an auto brand in American auto industry history.
The company has been sharing its plans to introduce a new US flagship early next year: A full-sized, rear-wheel-drive luxury sedan called the K900, according to Automotive News. This from a brand that just a few years ago was selling mainly econobox sedans to Americans and earning only a middling reputation for quality and reliability.
Kia will be doing so on the back of at least three significant factors that could suggest success for the K900: a steady climb in sales of the Kia brand in the US market over the last several years; success for its sibling brand Hyundai in moving similarly upscale; and the strong reception from reviewers, dealers and American consumers for its most recent envelope pusher, the Cadenza sedan it introduced last spring at price points pushing $42,000.Continue reading...
Posted by Sara Zucker on January 5, 2010 01:50 PM
Hyundai, South Korea's largest car manufacturer, knows that US consumers are on tight budgets, so the brand is releasing an aesthetically pleasing line of cars that offer high value at low prices.
Despite an industry-wide downturn, the brand achieved a 6.2% sales increase in November, even while competing against such heavyweights as Honda and Toyota. Analysts suggest that this will enable Hyundai to further pursue new marketing and design schemes in order to improve brand value.Continue reading...
Posted by Dale Buss on November 17, 2009 06:43 PM
It’s hard to argue with Hyundai’s recent track record. It defied a depressed U.S. auto market to advertise in a Super Bowl last February that most auto makers had abandoned. And then its ground-breaking “Assurance” program – picking up car payments for buyers who subsequently lost their jobs – launched Hyundai on a spectacular arc through 2009 that saw it actually increase sales by 4% for the year-to-date through October.
But now comes the hard part: leveraging these accomplishments for the Hyundai brand into longer-term success in the U.S. Hyundai has always aspired to be the Korean version of Toyota, and now is its best opportunity to kick that can down the road a bit.
In this pursuit, Hyundai has decided to do one very expensive, but probably very smart thing: up its presence in the Super Bowl. While U.S. auto sales are expected to be anemic for months to come, Hyundai has committed to purchasing five spots in the next Super Bowl, February 7 – as well as an Academy Awards presence that used to be the strict purview of only the biggest automakers.
Unfortunately, there might be a problem with what Hyundai actually wants to do with its Super Bowl advertising time. Instead of coming up with the next iconoclastic big wrinkle that consumers might actually care about, such as “Assurance,” Hyundai apparently plans to waste its $10-to-$15-million investment in Super Bowl TV advertising on “greenwashing” itself – yes, like every other auto maker.Continue reading...