brand news
Posted by Dale Buss on May 16, 2013 09:20 AM

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
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brand news
Posted by Dale Buss on May 6, 2013 09:15 AM

YouTube close to launching paid subscription channels, reports say.
Amazon launches first Android app-store in China, ahead of Google.
Pfizer lets bashful buyers get Viagra online.
Al Jazeera America plans to open Detroit bureau.
Asustek plans to make small Windows 8 tablets.
Audi considers doubling production at Mexico factory under construction.
Berkshire Hathaway provides peek at era after Buffett.
BuzzFeed takes steps to expand foreign news.Continue reading...
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brand news
Posted by Dale Buss on May 2, 2013 09:12 AM

DreamWorks acquires Awesomeness TV, a YouTube teen network.
Walmart retools e-commerce and mobile.
Facebook says 30 percent of revenue now comes from mobile ads.
Boeing moves to upgrade popular 777 passenger jet.
Bud Light launches Music First initiative.
CBS scores big from Super Bowl ad revenues.
Cablevision adds Glenn Beck's network.
Del Taco emphasizes freshness of its food in campaign.
Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...
More about: Brand News, DreamWorks, AwesomnessTV, Walmart, Facebook, Glenn Beck, BMW, Boeing, Boeing 777, Bud Light, Bud Light Music First, CBS, Cablevision, Del Taco, Disney, Doritos Locos Tacos, Enterprise, Ford, Ford F-150, GM, Gillette, IBM, Iron Man 3, Lenovo, McDonald's, Mercedes-Benz, Mtn Des, Nissan, PepsiCo, Schick, Super Bowl, Taco Bell, Unilever, VW, YouTube
brand accolades
Posted by Sheila Shayon on May 1, 2013 11:33 AM

IBM’s A Boy And His Atom now holds the Guinness World Record for the World's Smallest Stop-Motion Film.
The film is a byproduct of IBM’s acumen in moving atoms, key to research in the fields of atomic memory and data storage at the core of their broad suite of products and services. The story is about a boy—who is 1/25,000,000 of an inch big—and his friendship with a wayward atom.Continue reading...
brand news
Posted by Dale Buss on May 1, 2013 09:15 AM

Apple sells largest corporate-bond offer in history.
Monster sues to halt effort to curb energy drinks.
Twitter opens up self-serve ad platform to all businesses.
Chrysler Group auto sales rose 11 percent in April; Ram truck sales were up 49 percent.
Coda Holdings electric-vehicle maker files for bankruptcy.
College Football Playoff unveils new (and quite boring) logo.
Domino's results ride pan pizza wave.
Fisker Automotive fell apart because it sought too much, too fast.
Ford says sales of Lincoln MKZ have shaken off supply and launch problems.Continue reading...
More about: Brand News, Apple, Monster, Twitter, Chipotle, Chrysler Group, Coda Holdings, Jason Collins, Domino's, Fisker Automotive, Ford, Frito-Lay, Gap, Hulu, IBM, JetBlue, Lincoln MKZ, Mozilla, Negra Modelo, Olive Garden, Organix, Radio Shack, Ram, Target, Toro, Viacom, Walmart, Yahoo
executive decision
Posted by Dale Buss on April 25, 2013 05:02 PM

It’s been a long time since IBM was the safe default option for any company purchasing computer hardware or software. When Virginia "Ginni" Rometty was promoted to CEO 16 months ago, her charge was to put the once-indominable business services giant back onto a smoother path in a world that has been invaded by the likes of Apple, smartphones, apps and the cloud.
There’s just one big problem, Rometty recently told IBM’s 434,000 employees in a five-minute internal video message: Them.
All employees at IBM were told by their leader to "step up" by working faster and better, so that they more proactively and productively engage customers and stop letting potential deals slip away.
“Where we haven’t transformed rapidly enough, we struggled,” Rometty said in the video published on the internal IBM website and reviewed by the Wall Street Journal. “We have to step up with that and deal with that, and that is on all levels.”Continue reading...
brand news
Posted by Dale Buss on April 25, 2013 09:15 AM

JCPenney hires Y&R to help with marketing turnaround.
Fiat weighs listing on New York Stock Exchange and considers IPO after it completes merger with Chrysler.
Amazon develops device to stream video to homes.
Burger King expands delivery service.
Carfax hit with antitrust suit by dealerships.
Dr Pepper Snapple finds RC Cola Ten success a pleasant surprise.
Fisker Automotive takes bludgeoning on Capitol Hill.Continue reading...
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brand news
Posted by Dale Buss on April 19, 2013 09:19 AM

IBM may sell part of its server unit to Lenovo, misses estimates for first time since 2005 and struggles to deal with mobile computing shift.
AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.
Dell sees Blackstone end its pursuit.
Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.
Al Jazeera pushes back U.S. launch date.
Amazon may be unveiling mobile payments solution according to patent filing.
The Atlantic magazine plans to launch paid digital content.
Avis taps celebrities to target "professionals" in new ad campaign.
BBC America and Twitter announce content-sharing partnership.
Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...
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