Posted by Abe Sauer on May 31, 2013 12:28 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Pepsi taps into The Voice of China... why Baijiu is not like tequila... Samsung outsells Apple... Boss fashion shows... MBA kindergartens... Chengdu does Fortune 500s... Internet Explorer and China's banks... 3D printing boom... new Ikeas... the Backstreet Boys and pandas... Lenovo... and more.Continue reading...
Posted by Sheila Shayon on December 15, 2011 10:58 AM
Yesterday's hearing by the Subcommittee on Communications and Technology of the House Energy and Commerce Committee added to the push-back in Washington to ICANN’s imminent plan to introduce generic top-level domains (gTLDs) ushering in the likes of .nike, .ford and other potential branded URLs.
In rare bipartisan unity these days, Republicans and Democrats reiterated concerns articulated last week in a similar hearing before the Senate Commerce Committee.
"I don't think it's ready for prime time," said Rep. Greg Walden, R-Ore., chairman of the subcommittee. “The more we do our role, the more ICANN may take a second look at it. Based on what I heard today, they should delay.” (Walden also cited an Apple example that hinted at his own confusion on the issue.)
Advertisers have been lobbying hard against the ICANN initiative and Dan Jaffe, EVP of the Association of National Advertisers, (ANA), testifying on behalf of its Coalition for Responsible Internet Domain Oversight (CRIDO), said the plan is a “reckless experiment” that threatens business and consumers.
"The ICANN program would pile billions of dollars of cost onto a challenging global economy," Jaffe testified. "These are resources that could be much better spent on job creation. This is not merely a bad policy choice but a serious threat to the legitimate interests of both companies and consumers on the Internet. We believe that both the decision and the process ICANN followed are fundamentally flawed and that the roll-out should be delayed.”Continue reading...
Posted by Dale Buss on September 26, 2011 09:02 AM
Apple slows down growth in China and plans reveal iPhone 5 on its campus, as Verizon sides with Samsung in Apple dispute.
Arizona and Lipton fight for first place in dynamic tea category.
Audi and its new A6 "take over" Jersey City in new branded content with FX.
Blockbuster unveils streaming movie service as Netflix secures streaming deal with Dreamworks.
Bloomberg and Time shuffle web heads.
Boeing offers bidets and electric window shades on new Dreamliner for All Nippon Airways.
Bud Light pairs with Pitbull in pitch for Cuban-American consumers.Continue reading...
Posted by Dale Buss on July 5, 2011 09:00 AM
Baidu and Microsoft team up for English search in China.
BMW widens US luxury sales lead over Lexus.
Coca-Cola emphasizes content over advertising in reaching consumers.
Craftsman pitches tools to the unhandy.
Diageo switches focus to emerging markets.
Disney looks to King of the Elves.
Exxon Mobile leaks oil in to Yellowstone River.
Facebook is reportedly launching Skype video chat this week.Continue reading...
Posted by Dale Buss on July 1, 2011 09:00 AM
Apple-led group including RIM and Ericsson buys Nortel patents for $4.5B.
Apple passes 100,000 iPad apps.
Audi targets Ferrari on racing circuit.
BP launches first TV commercial in the UK in five years.
Bulgari signs Rachel Weisz, develops branded hotel with Marriott to open in London.
Chevy US sales hit 20-year high.Continue reading...
Posted by Shirley Brady on June 28, 2011 06:00 PM
AOL pares down to 20 content brands.
Google announces social Google+ platform, deemed a Facebook copycat.
IMF top job goes to French finance minister Christine Lagarde.
Lady Gaga joins her creative director with a fashion-centric Tumblr.
News Corp. is expected to finalize MySpace sale this week.
NFL lockout labor talks resume.
Sprint launches "nuclear attack" in last-ditch effort to stop AT&T and T-Mobile USA from merging.
Tiger Woods will return to golf when he's good and ready "100% healthy."
Twitter co-founders Biz Stone and Evan Williams dial down involvement for new venture.
Zynga is expected to file for a blockbuster IPO on Wednesday.
& Russia's Georgia eyes national rebranding.
Posted by Dale Buss on May 31, 2011 09:00 AM
Activision Blizzard tests subscription for Call of Duty videogame.
AmEx custom publishing writes success story.
Apple to reveal iCloud and iOS5 on June 6th.
AT&T faces growing opposition to T-Mobile acquisition.
Budweiser, Miller High Life appeal to Americans' patriotic spirit.
Colombia coffee growers create logo to woo Chinese from tea to lattes.
Comcast buys Blackstone's stake in Universal's Orlando parks.Continue reading...
Posted by Shirley Brady on May 24, 2011 09:00 AM
Allstate and other insurers brace for disaster claims.
Amazon finds a fierce bidder in Liberty Media's John Malone.
Armani bucks trend, vows to stay private.
Boys & Girls Clubs of America embrace social media.
British Airways among European airlines impacted by Iceland volcanic ash.
Camel Snus target smoke-restricted NYC.
Coach finds buyers returning to priciest bags.Continue reading...