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In the News: USPS, Starbucks, Amazon & more

Posted by Shirley Brady on September 5, 2011 08:45 AM

In the News

The United States Postal Service is on the brink of financial collapse, reports the New York Times.

Starbucks CEO Howard Schultz hosts political town hall on Tuesday.

Amazon.com tests a site redesign as founder Jeff Bezos sees spaceship misfire.

American Apparel is in talks to raise up to $160 million in financing.

Apple retains appeal without Steve Jobs, while iconic designer Jonathan Ive stays on.

Baidu launches app store.

China’s Bright Foods looks to Australia for growth.

Cisco is accused of abetting Chinese government in Falun Gong crackdown.

CW marketer Rick Haskins attracts attention with provocative campaigns.

Domino's Pizza wants to be the first fast food joint on the moon (offer only good in Japan).

Glee star Heather Morris criticized for domestic violence-themed photo shoot.

Google Doodle pays tribute to Queen's Freddy Mercury.Continue reading...

sports in the spotlight

UPS Sending College Sports a Big Bucks Care Package

Posted by Mark J. Miller on September 1, 2011 10:55 AM

Labor Day is fast approaching, and US college-sports fans are already unpacking their face paint, pennants, and big foam fingers (not too mention their coolers, hibachis, and tortilla-chip bowls) to prepare for another full year of football, basketball, water polo, fencing, bowling, and all the rest. 

And who is going to be enjoying all those intense rivalries right alongside some of America’s most ardent fans? That’s right, it’s the execs of UPS, who will be enjoying the fruits of three different sponsorship deals in the world of college athletics.

Post and Parcel reports that UPS has struck new “deals with college sports marketing and branding firm IMG College, along with sports conferences Big Ten and Pac-12 (that) will help it build growth in the business-to-business sector as well as accessing college sports fans across a country where college sports are arguably more popular than national professional sports.”Continue reading...

In the News: Google Offers Twitter Advice

Posted by Shirley Brady on July 28, 2010 06:15 PM

Google Webmaster Matt Cutts shares tips on how to capitalize on Twitter (interesting re this).

More from Apple, BP, Comcast, Facebook and more after the jump.Continue reading...

brand news

In the News: Comcast-NBC + more

Posted by Shirley Brady on June 21, 2010 08:00 AM

Comcast-NBC deal raises concerns in the U.S.

Facebook looks to boost ads; 500 million user benchmark tipped in new movie marketing?

Jeep "slowly" relaunches the Grand Jerokee.

Tiger Woods' lost endorsements cost IMG $4.6 million last year, according to CNBC.

Toshiba enters e-reader fray.

Toy Story 3 tops box office in biggest opening weekend for Disney Pixar.Continue reading...

brand news

Headline Roundup: Brand Assistance

Posted by Sara Zucker on February 17, 2010 09:44 AM

Google's 'enhanced listings' leave many wondering if sales will increase, too. [Econsultancy]

Opening Night of the Olympics brings a boost in sales for all brands involved. [Adweek]

In an attempt to mold with changing times, accessories brands are lowering prices. [WWD]

BMW's new ad campaigns will focus on safety and its customers' satisfaction. [WSJ]

Madonna and Macy's are discussing the creation of a clothing and lingerie line. [WWD]

Akamai Technologies wants its $217 million back from Deutsche Bank. [Boston Herald]Continue reading...

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