Posted by Mark J. Miller on June 11, 2013 03:38 PM
The Reebok brand got a black eye in India last year when an accounting scandal there resulted in parent company Adidas firing Reebok India managing director Subhinder Singh Prem and COO Vishun Bhagat as well as shutting down hundreds of its stores.
Now the brand is trying to make a comeback in the world’s second-most-populated country. Adidas is “repositioning Reebok as a premium fitness brand in India as part of a major revival drive," according to the Economic Times. The brand plans to open 100 "premium stores" called Reebok Fit Hubs by March 2014 that will feature high-end merchandise and offer fitness consultations by certified staff members. There are currently 50 Reebok Fit Hubs in different locations around the world.Continue reading...
brands during wartime
Posted by Abe Sauer on May 21, 2013 11:43 AM
Avoiding nuclear armageddon is great but avoiding nuclear armageddon with an icy cold Coca-Cola is better. As the saying goes, "Things go better with Coke."
The latest entry into the historical record of branding campaigns is Coca-Cola's new endeavor "to break down barriers and create a simple moment of connection between two nations—India and Pakistan."
On the sincere surface, it's a genuinely heartfelt message that creates an emotional bond with the brand. A more cynical reading is that it's a genuinely heartfelt message that creates an emotional bond with the brand in two markets in which Coca-Cola's market percentage lags.Continue reading...
Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
Posted by Shirley Brady on April 1, 2013 08:59 AM
Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
Posted by Dale Buss on March 27, 2013 11:54 AM
Ford CMO Jim Farley would rather have been talking about anything else at the kickoff media breakfast at the New York International Auto Show today, but first he had some 'splaining to do. Or, at least, apologizing.
He said Ford was sorry for the advertising renderings by the JWT of India agency that appeared online several days ago cartoonishly depicting celebrities abducting people but at the same time, distanced both his brand and the agency from the offending images. The images never came close to being used in official Ford advertising.
"All of us at Ford and JWT were as shocked as you were," Farley said today, according to USA Today. "We are extremely sorry about the incident ... It is not acceptable."Continue reading...
brands with a cause
Posted by Mark J. Miller on March 25, 2013 06:16 PM
Starbucks met with investors last Wednesday to filled them in on the farm its buying in Costa Rica—a company first—as well as the expansion of its three-year-old My Starbucks Rewards program, now allowing folks who buy SBUX products in grocery stores as well as in other Starbucks-owned brands such as Teavana to earn points that they can redeem over in Starbucks cafes. The hope is to double the loyalty program to nine million folks by the end of fiscal year 2013.
But the biggest moment of the meeting was likely when CEO Howard Schultz proved he was worthy of being made to look heroic in a comic book by responding forcefully to a shareholder that questioned the company’s support of Washington state’s same-sex referendum last year: “We want to embrace diversity,” he said. “The lens in which we are making that decision is through the lens of our people. We employ over 200,000 people in this company, and we want to embrace diversity.” He went on to suggest that the shareholder was more than welcome to sell his shares and take his money elsewhere. “This is not an economic decision,” he said. And then was applauded by other shareholders.Continue reading...
Posted by Dale Buss on March 25, 2013 01:24 PM
In an embarrassing reminder of the perils of creative license in an era of unprecedented transparency, Ford today had to apologize for a misogynistic set of online-only ads contemplated by its Ford of India unit and featuring the unlikely mashup of Paris Hilton, the Kardashians and Silvio Berlusconi.
The over-the-top visuals were created by JWT of India, which handles Ford advertising there, and were posted apparently for consumption by other professionals on a website called Ads of the World. The ads carry the tagline, “Leave your worries behind.” The existence of the ad prototypes was first pointed out by Business Insider, which called them “speculative renderings to show off” creativity.
In one drawing, Hilton is depicted in the front seat of a Ford Figo, with the Kardashian sisters bound and gagged in the rear and the hatchback open. A similar construction has former Italian Prime Minister Berlusconi in the driver’s seat with a trio of crying women in the back—presumably a reference to charges that he has consorted with prostitutes. A third ad depicts Formula One driver Michael Schumacher abducting a male rival.Continue reading...
Posted by Shirley Brady on March 24, 2013 01:02 PM
New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.
Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.
PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."
Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.
FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.
Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...