Posted by Dale Buss on March 19, 2012 12:28 PM
In the old days, states and cities used to go after one another hammer-and-tong to land a big new manufacturing plant with millions of dollars in tax rebates, road construction and other financial incentives. Just bring the jobs, they said, and all these goodies are available to you.
Today's equivalent is the chase to bring Peyton Manning to either Tennessee, San Francisco or Denver. The Titans, 49ers and Broncos were all in the running to sign the future-Hall-of-Fame quarterback now that he and the Indianapolis Colts have parted ways.
And while Manning has decided he's heading to the Denver Broncos, at least one brand tried to woo the legendary quarterback to its homestate: Tennessee-based Nissan.Continue reading...
Posted by Dale Buss on March 7, 2012 09:03 AM
Amazon's original programming plans draws speculation.
Apple prepares for iPad (HD?) reveal frenzy today while new device also could be boon for Verizon Wireless; and company receives key patent for iWallet.
Arby's uses holistic approach to social media to boost Klout score.
Bank of America is bullish on girl power.
Bentley's 'ugly' SUV the talk of the Geneva Motor Show.
Boeing forms alliance with Chinese jet maker.
Carbonite sees stock price drop after withdrawing advertising from Rush Limbaugh, as radio host sees 30+ advertisers leave, including Netflix.
Chevron faces criticism after gas-rig fire off Nigeria.
Cosmopolitan reaches 100K paid digital subscriptions.Continue reading...
Posted by Mark J. Miller on February 2, 2012 02:35 PM
The University of Tennessee-Knoxville is currently listed as the 46th best national public university on the highly influential U.S. News & World Report annual rankings, a listing that prospective students and their parents are constantly checking and rechecking while trying to figure out their futures.
For those of you keeping score at home, that puts the school that launched Peyton Manning's football career into a dead tie with the University of Oregon, University of Oklahoma, University of New Hampshire, University of Nebraska-Lincoln, University of Kansas, Florida State, and, if that weren’t enough, North Carolina State-Raleigh.
But who wants to be 46th? Not the University of Tennessee, that’s for sure. Last year, when it was ranked 47th, the university set itself a goal to get into the top 25. Clemson, Rutgers, and the University of Minnesota-Twin Cities can do it so why can’t they? A major rebranding effort that launched this week should help get them there.Continue reading...
Posted by Dale Buss on September 8, 2011 01:06 PM
Well, at least General Mills thinks that Aaron Rodgers is worthy of an endorsement contract: The cereal maker is featuring the Green Bay Packers Super Bowl MVP quarterback on boxes of Wheaties for a month, along with the team's defensive star, linebacker Clay Matthews. But only in Wisconsin.
The Wheaties deal illustrates one of the most interesting marketing twists of the new, almost-delayed season of NFL football.
Rodgers did the Walt Disney World parade thing on the day after his team's Super Bowl victory in February, appeared on the David Letterman show and did some of the other PR duties usually attendant to a good-looking, articulate, "elite" quarterback after leading such a march to the championship.
But for some reason, Rodgers has been slow to catch on as a spokesman for national brands in the way that the league's other top field generals, past and present, have done.Continue reading...