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brand innovation

Is Tide Killing the Laundry Detergent Industry?

Posted by Dale Buss on April 5, 2013 11:32 AM

Tide Pods seem to be very good for Procter & Gamble, but some observers believe they're killing the rest of the detergent industry.

Naturally, P&G seems quite happy with how the pre-measured Pods are gobbling up market share in the U.S. detergent business, with expected fiscal-year sales of $500 million this year meaning that Tide Pods are well on their way to becoming yet another of the dozens of $1-billion-plus brands in the CPG giant's portfolio.

Moreover, this is a segment that P&G invented, as AP has noted, taking "eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars." Despite imitators, Tide essentially has the category all to itself so far, with a market share of about 75 percent of unit doses, drawing customers from rivals without the technology. No wonder P&G plans to take Pods to Europe in the coming months.Continue reading...

brand extensions

Ferran Adria Expands Brand as Celeb Chef Transforms elBulli Legacy

Posted by Mark J. Miller on April 4, 2013 11:38 AM

Spaniard Ferran Adria has been considered one of the world’s top chefs for decades, but it wasn’t clear what would happen with his famed gastronomic skills once his famed restaurant elBulli closed its doors in 2011. 

Now all those hungry for such information have got the scoop: Adria has founded “the nonprofit elBulli Foundation, a culinary think tank and visitor center,” which is scheduled to open in 2015, according to Bloomberg.

"We want to promote innovation using food as our channel," said Adria—who's a consultant on food innovation to PepsiCo, which calls him "the world's greatest chef" and put his face on a limited-edition Pepsi can, below—to Bloomberg.

“We have two missions," he added. "One is to keep the elBulli legacy and the knowhow and the buildings. The second is to create the creators. I hope one or two of the 30 creative people we get each year will be the next generation of leaders of the culinary revolution.”Continue reading...

privacy alert

Google Glass Foes Highlight Rising Privacy Concerns

Posted by Sheila Shayon on April 3, 2013 11:15 AM

Six European nations are challenging Google's privacy policies it emerged on Tuesday—just after the announcement that its privacy director was stepping down. Later this year, when Google Glass hits the market, privacy issues are already emerging as Google’s wearable tech, estimated retail price $1,500, brings seismic change to the scientific landscape and to what's possible with personal computing.

Google, on the defensive, argues that its already-filled "Glass Explorer" program of Google Glass public beta-testers "will give all of us the chance to be active participants in shaping the future of this technology, including its features and social norms."Continue reading...

crowdsourcing

My Starbucks Idea Turns 5, Sparking a Latte Innovations

Posted by Sheila Shayon on April 1, 2013 11:01 AM

My Starbucks Idea is now five years-old and remains the gold standard of crowdsourced tip boxes that have actually worked for a brand and delivered ideas from customers (150,00 plus) with innovations (277) that have actually been implemented.

Customers today can order a “skinny” beverage and a cake pop, garner digital rewards for using their Starbucks Card and enjoy free Wi-Fi – all thanks to suggestions from fans.

“For five years, our passionate customers and partners have been sharing their ideas with us on My Starbucks Idea, and we have listened and acted upon many amazing innovations that we have received from this online community,” said Alex Wheeler, VP global digital marketing for Starbucks.Continue reading...

sporting brands

Nike Gears Up for Earnings With News of How it Plans to Fuel(Band) Growth

Posted by Mark J. Miller on March 20, 2013 06:16 PM

Nike introduced the FuelBand wristband in January 2012, and it has apparently sold well enough for the company to further invest in its growth as the device at the center of the connected universe it envisions. News on how Nike plans to boost its mobile/digital offering sets the stage for the company's quarterly earnings call on Thursday.

The athletic-wear giant's inaugural Nike Accelerator mobile development incubator, announced late last year, this week awarded $20,000 to 10 different startups that are building apps for its Nike+ products. The hope, CNET reports, is “to create a platform in much the same way that Apple has created a platform with iTunes and Microsoft with Windows.”

Hundreds of app ideas were proposed to Nike and its partner, TechStars, and the 10 that will receive funding as well as mentoring from Nike include “games that encourage users to exercise and a corporate wellness app that espouses healthy living habits,” CNET notes. The companies will work on their apps in Portland, Oregon, near Nike’s campus, and then pitch them to Nike bigwigs, venture capitalists and angel investors in June.Continue reading...

tech champs

Facebook, Google Back Prize to Put Scientists in the Spotlight

Posted by Sheila Shayon on February 25, 2013 11:10 AM

Six tech stars have banded together to create the Breakthrough Prize in Life Sciences, rewarding scientists “who think big, take risks and have made a significant impact on our lives,” said Anne Wojcicki, founder of genetics company 23andMe and married to Sergey Brin, co-founder of Google. 

Wojcicki along with Brin, Facebook founder Mark Zuckerberg and wife Priscilla Chan, Russian entrepreneur Yuri Milner and Art Levinson, chairman of Apple and former CEO of Genentech created the foundation in an effort to bring scientists and researchers to the forefront. “I think that our society needs more heroes who are scientists and researchers and engineers," said Zuckerberg. 

The foundation plans to reward five individuals or teams every year, however in its inaugural effort this year, 11 recipients were awarded the honor. 

The 11 scientists, most of them American, will each receive $3 million—more than twice the amount of a Nobel Prize—making it the world’s richest academic prize for medicine and biology.Continue reading...

executive decision

Bill Gates Chides Microsoft for Missing Opportunity as Mobile Innovator

Posted by Shirley Brady on February 18, 2013 01:49 PM

Fresh from his Reddit "Ask Me Anything," Microsoft co-founder Bill Gates appeared on CBS This Morning. In his interview with Charlie Rose, Gates takes Microsoft to task for not being more innovative on mobile, calling the strategy taken "clearly a mistake."

Gates made comments during his chat about tech and philanthropy such as, "There's a lot of things like cellphones where we didn't get out in the lead early. We didn't miss cellphones, but the way that we went about it didn't allow us to get the leadership." Watch the interview below.Continue reading...

brand innovation

P&G Enhances Connect + Develop Innovation Pipeline

Posted by Dale Buss on February 13, 2013 01:37 PM

Procter & Gamble is redoubling efforts to tap into the emotions of consumers and the inventiveness of entrepreneurs as CEO Bob McDonald declares that he has brought the company through a rough patch and sees a brighter future.

The company has just launched a new front door for its vaunted open-innovation program, Connect + Develop. The new website aims to speed up and simplify external connections by linking would be innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.

Connect + Develop, which the company describes as, "at the heart of how P&G innovates," has been responsible for a wide variety of game-changing innovations introduced by P&G over the last decade, ranging from Swiffer Dusters to Crest Whitestrips. The aim of the new site is to make the sorts of connections that lead to such innovations "easier and more effective," Laura Becker, general manager of Connect + Develop and of global business development for P&G, said in a press releaseContinue reading...

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