Posted by Dale Buss on May 10, 2013 09:20 AM
YouTube launches paid channels after rumors swirled earlier this week about subscription partners.
ESPN may subsidize wireless-data plans.
JPMorgan Chase is sued by California over credit-card cases.
AT&T returns to chatty kids for Mother's Day ads.
Amazon is reportedly developing a smartphone with 3-D screen.
Caterpillar and union suspend talks.
Chrysler faces uphill climb for Jeep in China.
Costco now offers travel packages to members.
Dell may see rival bid by Carl Icahn group.
Delta sees new terminal as symbol of air-travel makeover.Continue reading...
Posted by Dale Buss on May 9, 2013 09:15 AM
Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.
Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.
Lay's reveals chip-flavor contest winner.
Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.
Activision Blizzard warns "World of Warcraft" is losing subscribers.
AT&T severely slashes Facebook Home phone prices.
BT enters British-sports broadcasting.
Claire's IPO will test market for debt-laden companies.
Ford takes over as title sponsor of Detroit's annual fireworks.
Google Maps will reportedly unveil new interface.Continue reading...
Posted by Dale Buss on May 6, 2013 01:33 PM
Chase offers a lot of financial products and services, and typically its marketing has focused on spotlighting one or the other. Now, in a new marketing campaign launching today, Chase is taking a more holistic approach by casting itself as a financial problem-solving brand for its customers across the many needs and challenges of life.
"So You Can" is the tag line for the campaign, which is a creative refresh that Chase will use for its existing ad-buy schedule. It's the first comprehensive effort launched by Claire Huang, a bank-industry veteran who recently became JP Morgan Chase's first CMO.
"It's really about giving customers options, telling the story around what we're delivering in a more integrated fashion," Huang told brandchannel. "We have many different products. This has a focus on everyday life, everyday moments. It's a holistic way to show how Chase is delivering for our customers because of what they need.Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
Posted by Dale Buss on February 21, 2013 09:04 AM
Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.
GE sues Whirlpool over alleged price fixing in Europe.
New York Times puts Boston Globe on the block.
AB InBev updates Modela discussions with DOJ.
Alamo targets broader audience.
Apple files patent for slap version of rumored iWatch.
AT&T expands partnership with BMW.
Boeing plans to propose package of fixes for Dreamliner.
Burger King unveils new ads with a human element.Continue reading...
Posted by Dale Buss on January 23, 2013 09:07 AM
Apple continues to demonstrate brand cachet but faces worry about budget-conscious iPhone buyers and iPad rival in China.
Boeing's largest plane buyer praises its communications during Dreamliner safety crisis as battery woes put FAA on hot seat.
Google stems ad-price drop but keeps struggling with mobile.
Acer defies PC industry downturn.
Allergan plans to buy MAP for $958 million.
Air New Zealand launches "blind gate" promotion.
Beam sells off value brands to focus on premium as Global Brands shakes up drinks portfolio.Continue reading...
Posted by Dale Buss on January 17, 2013 09:02 AM
Airbus sees orders fall as Boeing's 787 Dreamliner is grounded in U.S., Japan, Europe and India.
GM woos Facebook to return to paid ads, remains cautious on 2013, defends Opel restructuring and eyes cheaper Chevy Volt.
Blockbuster faces U.K. closure after no buyers emerge.
American Airlines swings to profit and sees “good trajectory” for this year.
Apple rattles Wall Street with sharp stock-price drop.
AT&T looks to Europe for mergers.
Audi aims for 200,000 U.S. sales “sooner” rather than “later.”Continue reading...
Posted by Dale Buss on January 16, 2013 09:01 AM
Boeing's troubled 787 Dreamliner grounded in Japan.
JPMorgan cuts Jamie Dimon's pay, tops estimates with profit.
Dell falls from PC king to buyout fodder.
Apollo Group to offer course on innovation.
Audi bows out of sponsoring inaugural this time around.
Boeing sees Dreamliner make another emergency landing, in Japan.
Bristol-Myers Squibb plans to discuss settling Hepatitis C claims.Continue reading...