brand news

Brand News: Apple Pay Day, IBM Chips Down, Microsoft Smartwatch and more

Posted by Dale Buss on October 20, 2014 08:30 AM

TOP STORIES

Apple Pay rolls out today with iOS 8.1 update to an audience of more than 10 million iPhone 6 and 6 Plus owners, with holes in the system and restaurants prepared to accept, though some retailers struggle with anonymity aspects. [Update: Apple also posted record quarterly revenue of $42.1 billion fueled by iPhone 6 sales.]

IBM sells chip unit for $1.5 billion as revenue drops again.

Microsoft "within weeks" of unveiling smartwatch as CEO Nadella promotes new cloud computing platform and clarifies comments on equal pay.

Oscar de la Renta, clothier to the stars (and Amal Clooney) has died at 82.

Reebok attracts $2.2 billion bid for owner adidas.Continue reading...

brand news

Brand News: Apple, Home Depot, Lego and more

Posted by Dale Buss on September 4, 2014 09:27 AM

TOP STORIES

Apple sees acolytes start lining up for iPhone 6 as Samsung reveals its latest futuristic devices.

Home Depot tries to reassure customers about possible data breach.

Lego becomes world's largest toy maker on The Lego Movie success.

Lincoln launches promised ad campaign starring Matthew McConaughey.

Neiman Marcus plans to open first NYC store.

MORE BRAND NEWS

About.com brings a fresh twist to native advertising.

Amazon launches streaming box in UK next month.

Baidu launches its own version of Google Glass (which Luxottica head disses) along with computer "brain" and indoor-mapping challenge to Alibaba.

Ben & Jerry's sponsors 9/21 global People's Climate March with 350.org.Continue reading...

branded entertainment

Branded Content Watch: Malibu, Allstate, Durex and more

Posted by Abe Sauer on June 20, 2014 05:20 PM

Dallas, Phoenix and Los Angeles users of Uber may get a surprise ride in the coming week. The ride-share app has partnered with the new Transformers film to make tractor trailer autobot Optimus Prime one of its available lifts. For the record, Uber has made Prime street legal.Continue reading...

brand news

Brand News: Sprint and T-Mobile, Amazon Phone, Alibaba IPO and more

Posted by Shirley Brady on June 5, 2014 07:55 AM

TOP 5 STORIES

Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.

Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.

Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.

BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.

NFL scraps Super Bowl Roman numerals for 50th anniversary year.

MORE BRAND NEWS

Adobe research finds online video consumption is soaring.

AT&T aims to prevent credit card fraud with geolocation tech.

Expedia wants consumers to "regrette rien" in Paris.

GM will release report on three-month internal inquiry today.

Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...

brand news

Brand News: Credit Suisse, McDonald's, Saab and more

Posted by Shirley Brady on May 20, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

Credit Suisse pleads guilty in tax case.

Levi Strauss CEO touts sustainability (and unwashed jeans) on 141st anniversary of 501 line.

McDonald's meme-tastic new Happy Meal mascot raises eyebrows.

Saab stops production.

Sprint agrees to pay $7.5 million FCC fine for unwanted calls.

ALSO IN THE NEWS:

AT&T's DirecTV deal fails to convince New York Times.

Atari aims to get back into hardware.

Brazil is struggling to get ready for the 2016 Summer Olympics.

China bans foreign vehicles for army duty.Continue reading...

cocktail hour

All the News You Can Drink: Frank Comes Back for Jack, Coors Gets Digital and more

Posted by Mark J. Miller on February 28, 2014 06:43 PM

Let's Get Digital: Molson Coors Deploys LCD Beer Cases

In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking. 

"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.

Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...

brand news

In the News: LinkedIn, Taco Bell, Facebook and more

Posted by Dale Buss on February 25, 2014 09:23 AM

In the News

LinkedIn launches China site despite risk of censorship.

Taco Bell rolls out breakfast nationwide.

Facebook drops unpopular email service.

Avaya hopes payoff from Olympics is just beginning.

Bitcoin plunges as major exchange goes dark.

BlackBerry launches sub-$200 phone aimed at Asia that is manufactured by Foxconn.

Conde Nast's Self magazine launches frozen foods line. 

Einstein Noah sees CEO resign.

Ford readies smaller Focus engine in fuel-efficiency drive.

JCPenney plans to break new marketing campaign during Oscars.

JPMorgan Chase cuts thousands more jobs.

Jack Daniel's enlists Frank Sinatra.Continue reading...

celebrity brandmatch

Mila Kunis Makes History with Jim Beam in New Global Campaign

Posted by Mark J. Miller on February 20, 2014 12:07 PM

It's not often you see a woman shilling for a hard liquor brand, but that's because they aren't Mila Kunis.

The red-hot Hollywood actress, who has starred in films like Black Swan and Forgetting Sarah Marshall and voices the character of Meg Griffin on Family Guy, is the new front-woman for Jim Beam in what is the company's largest global marketing campaign in its 219-year history. 

It's also a landmark deal for Kunis, who had never pitched for any other brand in the US. But it turns out that putting up a friendly, female face to promote your brand isn't such a bad idea now that 30 percent of bourbon drinkers are female, up 10 percent from years past. Flavored bourbon, which continues to grow, is consumed evenly across women and men, Ad Age notes.Continue reading...

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