2014 Brandcameo Product Placement Awards

cocktail hour

All the News You Can Drink: Frank Comes Back for Jack, Coors Gets Digital and more

Posted by Mark J. Miller on February 28, 2014 06:43 PM

Let's Get Digital: Molson Coors Deploys LCD Beer Cases

In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking. 

"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.

Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...

brand news

In the News: LinkedIn, Taco Bell, Facebook and more

Posted by Dale Buss on February 25, 2014 09:23 AM

In the News

LinkedIn launches China site despite risk of censorship.

Taco Bell rolls out breakfast nationwide.

Facebook drops unpopular email service.

Avaya hopes payoff from Olympics is just beginning.

Bitcoin plunges as major exchange goes dark.

BlackBerry launches sub-$200 phone aimed at Asia that is manufactured by Foxconn.

Conde Nast's Self magazine launches frozen foods line. 

Einstein Noah sees CEO resign.

Ford readies smaller Focus engine in fuel-efficiency drive.

JCPenney plans to break new marketing campaign during Oscars.

JPMorgan Chase cuts thousands more jobs.

Jack Daniel's enlists Frank Sinatra.Continue reading...

celebrity brandmatch

Mila Kunis Makes History with Jim Beam in New Global Campaign

Posted by Mark J. Miller on February 20, 2014 12:07 PM

It's not often you see a woman shilling for a hard liquor brand, but that's because they aren't Mila Kunis.

The red-hot Hollywood actress, who has starred in films like Black Swan and Forgetting Sarah Marshall and voices the character of Meg Griffin on Family Guy, is the new front-woman for Jim Beam in what is the company's largest global marketing campaign in its 219-year history. 

It's also a landmark deal for Kunis, who had never pitched for any other brand in the US. But it turns out that putting up a friendly, female face to promote your brand isn't such a bad idea now that 30 percent of bourbon drinkers are female, up 10 percent from years past. Flavored bourbon, which continues to grow, is consumed evenly across women and men, Ad Age notes.Continue reading...

cocktail hour

All the News You Can Drink: Jelly Belly Gets Tipsy, China Hurts Remy, Coors Gets Cold and more

Posted by Mark J. Miller on January 24, 2014 08:07 PM

Craft Beer Cracks the Candy Market

Jelly Belly has never been afraid to offer up exotic flavors to its customers. In addition to all the expected sweets, Jelly Belly offers jelly beans that taste like, dirt, vomit, grass and booger. Yum.

So maybe it isn’t so shocking that its latest flavoring to hit the market is… beer. The company has been working for three years to perfect the taste of a decent brewski to add to its collection of other alcohol-themed jelly beans, such as Mai Tai and piña colada. 

"First, we tried to work on matching the hops. Then we worked on the yeast flavor," Ambrose Lee, Jelly Belly's research and development manager, told USA Today. It took years for Budweiser to get it right, too.

Jelly Belly is keen on capitalizing on the world's building beer craze, but that doesn't mean it will get through the gate without a few moms wagging their finger at the adventurous brand.Continue reading...

cocktail hour

All the News You Can Drink: Ron Burgundy Scotch, Celebrating the 21st Amendment, Brits Love Diageo and more

Posted by Mark J. Miller on December 6, 2013 06:39 PM

Scotchy, Scotch, Scotch.. I Love Scotch

When comedian Will Ferrell dressed up as his Anchorman alter ego Ron Burgundy and shot a bunch of ridiculous commercials for the Dodge Durango, GM couldn’t have possibly predicted what it would do for the brand. In the month the ads launched, sales of Durango went up 59 percent compared with a year ago and its web traffic also took an 80 percent spike upward.

Plenty of other brands are hoping for the same kind of upward tick as they align with Ferrell before Anchorman 2 is released Dec. 18. One of them comes from liquor marketer Riviera Imports and is called "Great Odin's Raven Special Reserve,” named after one of Burgundy’s catch phrases. The word from Ad Age is that Riviera will ship out orders with stand-up displays of Burgundy to put up in stores. Prepare for a run on scotch, America.

If that weren’t enough, Anchorman 2-related products will also be coming from Ben & Jerry’s (Scotchy Scotch Scotch) and Jockey underwear. MillerCoors has also inked a deal to have its old-school Miller Lite cans appear in the film.Continue reading...

cocktail hour

All the News You Can Drink: SABMiller Blows Whistle on Unsafe Drivers, Jack Daniel's Celebrates Free Spirits and more

Posted by Mark J. Miller on November 8, 2013 07:02 PM

SABMiller India Enforcing Road Rules

Driving around India during the holiday season may get a bit noisy if SABMiller has its way. The company is handing out whistles so folks can make themselves heard to anyone who is breaking the rules of the road as part of its “Respect the Road” campaign.

“‘Respect the Road’ is India’s biggest don’t drink and drive campaign on the digital platform,” the company said. “Going beyond highlighting the perils of drunk driving, the Facebook page of the campaign will now also highlight dangerous and risky road behavior leading to road accidents and fatalities. The page will showcase whistle creatives and images of people blowing whistles at traffic offenders. The objective is to involve people and encourage them to participate in this campaign to address the issue of road safety.”

The campaign also includes a partnership with Piquor, a social-enabled photobooth installed in one of New Delhi's hotspots where night time revelers can snap a photo in the booth to make a pledge toward the campaign.Continue reading...

cocktail hour

All the News You Can Drink: Jack Daniel’s Bottle Battle, Johnnie Walker Wears Gold, Molson's Weather Intuition and more

Posted by Mark J. Miller on October 25, 2013 07:17 PM

Jack Daniel’s Launches Bottle Battle with Little Whiskey Brand

When liquor buyers go looking for a bottle of Jack Daniel’s, they know what they’re looking for: a squared-off chunk of glass with the black label and the trusty No. 7. The famed distiller, though, is a bit concerned that shoppers are going to be confused by a new whiskey on the shelf: Popcorn Sutton's Tennessee White Whiskey.

Sutton’s originally marketed its whiskey in Mason jars in honor of the moonshiner who created it, but the brand switched its packaging recently to a bottle that is “square shaped with angled shoulders and beveled corners, with white-on-black labeling color schemes,” the Associated Press reports. The lawyers at Jack Daniel’s have taken notice and filed suit, claiming they've cornered the market on square whiskey.Continue reading...

cocktail hour

All the News You Can Drink: Miller Lite's Marketing Issues, Jaguars' Booze Bribe and more

Posted by Mark J. Miller on September 27, 2013 07:22 PM

Miller Lite's Marketing Problem

Miller Lite’s “Tastes Great, Less Filling” ad campaign was one of the most memorable of the 1970s, but the brew’s marketing message has been lost over the years, and sales have followed. 

Alan Clark, the CEO of parent company SABMiller, told the Wall Street Journal that the dip in sales isn’t because consumers don’t like the taste of the brew, but because of its poor marketing. After all, Coors Light has been growing its sales in recent years because of its “Rocky Mountain cold refreshment” branding. “(It) is so simple and yet so powerful in its expression,” Clark told the Journal.

So the brand trying its best to bring back the magic of the old days. It reinstated “Miller Time” last year, began airing ads with celebs this year, and is trying out a limited-edition retro can next year, the Milwaukee Business Journal reports. Something's bound to stick. If not, maybe some good old 'Tastes Great, Less Filling' arguments?Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements