Posted by Shirley Brady on February 27, 2015 05:15 PM
#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.
So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.
Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...
Posted by Shirley Brady on December 10, 2014 08:36 AM
Uber turns to CSR as brand comes under attack around the world.
NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.
Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.
Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.
McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...
Posted by Dale Buss on November 18, 2014 09:44 AM
Nokia returns to consumer market with launch of N1 Android tablet.
Samsung cuts number of smartphone models, launches first UK Christmas ad campaign ahead of Oculus Rift/Gear VR holiday launch.
Unicef UK fights Ebola with footballers as Band Aid 30 single (feat. Bono, One Direction, Chris Martin and more) becomes fastest-selling UK single of 2014.
Toyota plans 12 U.S. hydrogen stations to support Mirai fuel-cell vehicle, while Honda delays launch of its fuel-cell car to cope with air bag safety.
Sony targets entertainment revenueas it re-evaluates free music streaming in wake of Taylor Swift's boycott of Spotify, which just signed a major deal with Uber.Continue reading...
Posted by Shirley Brady on November 7, 2014 02:26 PM
Crayola Sees Red Over Crayons: Hallmark Cards' Crayola brand filed suit in Kansas City (Hallmark's hometown) on Nov. 4 accusing New Jersey-based Alex Toys of using its name. The case involves the use of the word "crayola" on Alex's crayon wrappers and packaging such as the crayon tub above. Crayola wants any Alex materials using its trademark destroyed and a monetary reward for damages and legal fees.
According to the suit, "The CRAYOLA mark has been used since at least as early as June 31, 1905 by Crayola and Crayola’s predecessors in interest with respect to the CRAYOLA marks on goods including, without limitation, crayons, chalk, crayon sharpeners, markers, modeling clay, art kits, art supplies, art materials, and many others. The CRAYOLA mark was coined by Alice Binney, the wife of company co-founder Edwin Binney, from 'craie,' the French word for chalk, and 'ola,' from 'oleaginous,' meaning oily." Now you know.Continue reading...
Posted by Dale Buss on October 20, 2014 08:30 AM
Apple Pay rolls out today with iOS 8.1 update to an audience of more than 10 million iPhone 6 and 6 Plus owners, with holes in the system and restaurants prepared to accept, though some retailers struggle with anonymity aspects. [Update: Apple also posted record quarterly revenue of $42.1 billion fueled by iPhone 6 sales.]
IBM sells chip unit for $1.5 billion as revenue drops again.
Microsoft "within weeks" of unveiling smartwatch as CEO Nadella promotes new cloud computing platform and clarifies comments on equal pay.
Oscar de la Renta, clothier to the stars (and Amal Clooney) has died at 82.
Reebok attracts $2.2 billion bid for owner adidas.Continue reading...
Posted by Dale Buss on September 4, 2014 09:27 AM
Apple sees acolytes start lining up for iPhone 6 as Samsung reveals its latest futuristic devices.
Home Depot tries to reassure customers about possible data breach.
Lego becomes world's largest toy maker on The Lego Movie success.
Lincoln launches promised ad campaign starring Matthew McConaughey.
Neiman Marcus plans to open first NYC store.
MORE BRAND NEWS
About.com brings a fresh twist to native advertising.
Amazon launches streaming box in UK next month.
Baidu launches its own version of Google Glass (which Luxottica head disses) along with computer "brain" and indoor-mapping challenge to Alibaba.
Ben & Jerry's sponsors 9/21 global People's Climate March with 350.org.Continue reading...
Posted by Abe Sauer on June 20, 2014 05:20 PM
Dallas, Phoenix and Los Angeles users of Uber may get a surprise ride in the coming week. The ride-share app has partnered with the new Transformers film to make tractor trailer autobot Optimus Prime one of its available lifts. For the record, Uber has made Prime street legal.Continue reading...
Posted by Shirley Brady on June 5, 2014 07:55 AM
TOP 5 STORIES
Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.
Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.
Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.
BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.
NFL scraps Super Bowl Roman numerals for 50th anniversary year.
MORE BRAND NEWS
Adobe research finds online video consumption is soaring.
AT&T aims to prevent credit card fraud with geolocation tech.
Expedia wants consumers to "regrette rien" in Paris.
GM will release report on three-month internal inquiry today.
Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...