brand news
Posted by Dale Buss on March 5, 2013 09:01 AM

Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
More about: Brand News, AARP, Ally Financial, Amazon, American Suzuki, Apple, Baileys, Best Buy, Boeing, Campari, Cartier, Dreamliner, ESPN, Estee Lauder, FAA, Facebook, Geneva Auto Show, Google, Groupon, Heinz, History, HSBC, IKEA, JCPenney, Jaguar Land Rover, Mad Men, Marriott, Martha Stewart, Monster Beverage, Nissan, Nordic Hospitality, Keith Olbermann, Opel, Paramount, Red Bull, Shell, Syfy, Tata, Tata Motors, Time Warner, Viacom, Virgin, Dick Vitale, Wendy's, The Guardian
car talk
Posted by Dale Buss on February 1, 2013 10:34 AM
It's not exactly James Bond and his Aston-Martin. But British TV star Damian Lewis is just fine with playing a co-lead role with the new Jaguar F-Type sports car in a new promotional mini-movie for the new model.
Called Desire, the film is being made in collaboration with director Ridley Scott and features music by Lana Del Rey. Appearing alongside Golden Globe winner Lewis, who stars stars in Homeland, will be American actress Shannyn Sossamon. Jaguar is slowly revealing aspects of the mini-movie with behind-the-scenes featurettes, the latest of which (above) was posted this week.
The production echoes how BMW innovated in branded content about a decade ago with an online-only series of short films for the web.Continue reading...
More about: Automotive, Branded Entertainment, Desire, Jaguar, F-Type, Jaguar Land Rover, Damian Lewis, Ridley Scott, Shannyn Sossamon, Tata, Tata Motors, BMV, Advertising
brand news
Posted by Dale Buss on January 22, 2013 09:02 AM

McDonald's debuts new packaging featuring QR codes.
Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.
Walmart toughens ethics policies for suppliers with zero tolerance policy.
AB InBev wins court bid to get back Bud EU trademark for beer.
Boeing faces intensifying probes on troubled Dreamliner.
Caterpillar woes deepen in China.
Cumulus brings country music back to New York City radio.
Daimler commits to innovation in mobility.Continue reading...
More about: Brand News, AB InBev, Boeing, Budweiser, CBS, CNET, Capri Sun, Caterpillar, Cumulus, Daimler, Dish Network, Disney, Domino's Pizza, Dreamliner, Ford, Fox, Fox Sports, FX, Fox Soccer, Speed, Fuel TV, Groupon, Hyundai, IBM, Intel, Jaguar, Land Rover, Jaguar Land Rover, Jelly Belly, Kodak, Kraft, Kraft Foods, Lotus Notes, McDonald's, MINI, NFL, NHL, SABMiller, Samsung, SeaWorld Orlando, Sundance Film Festival, Verizon, Walmart
brand news
Posted by Dale Buss on December 13, 2012 09:04 AM

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...
More about: Brand News, Always, Apple, Applebee's, BMW, Barclays, Berkshire Hathaway, Boeing, Cargill, Carl's Jr., Caterpillar, Chobani, CoinStar, Deutsche Bank, Dish Network, DreamWorks, Facebook, Foxconn, Google, Hardee's, Honda, iPhone, Jaguar Land Rover, L'Oreal, Lexus, Lockheed Martin, McAfee, Microsoft, Mitsubishi Aircraft, News Corp., Nissan, P&G, Porsche, PSA/Peugeot-Citroen, Redbox, SolarCity, Southern Comfort, Subaru, Suntory, Toyota, Toys R Us, UNESCO, Verizon, Truvia, Walmart, Zara, Jamie Oliver
auto motive
Posted by Dale Buss on November 14, 2012 04:18 PM

Buying a car has never been a walk in the park. But in New York this week, at least looking at BMWs can be that simple.
BMW is displaying its brand in all sorts of new ways these days, including its retail store in Paris and new licensed goods ranging from baby strollers to watches. And now, BMW is bringing its brand to a pop-up experience near you — at least if you live in New York, Rome, Dusseldorf, Tokyo, London, Paris or Shanghai.
The Born Electric Tour, on behalf of the BMW i sub-brand of electric cars announced last year, and featuring glimpses of the brand's future, opens today at Bryant Park in New York, through Saturday. Vehicles on display include the BMW i3 Concept, the BMW i8 Concept Spyder, and its "future mobility services" that reflect the company's vision for urban transportation.
It's the latest stop on a year-long global tour that kicked off in Rome in June. The goal is showcase the BMW i series in a series of pop-up events in seven cities, including Dusseldorf, Tokyo, London, Paris and Shanghai. It's no accident that the tour is visiting only a handful of the largest and most important metropolitan areas in the world's most significant and populous markets.Continue reading...
More about: Automotive, BMW, Design, BMW i, Pop-Ups, New York, EV, Electric Vehicles, Green, Sustainability, Jaguar Land Rover, Jaguar, Land Rover, Nissan, Audi, Event Marketing
auto motive
Posted by Dale Buss on September 4, 2012 01:55 PM

Tata Group long has been one of India's most successful enterprises, a family-owned industrial conglomerate with its fingers in many aspects of a booming Indian economy. That included Tata Motors, which made (mostly) inexpensive little cars, including the "world's cheapest," the Nano.
But when Tata took over Jaguar Land Rover by buying the double-headed bastion of Britishness from Ford for $2.3 billion in June 2008, few western analysts gave the company a chance of succeeding where a huge American auto company had not been able to. Previous forays by powerhouse companies from emerging markets buying western outfits hadn't fared well, including Tata Steel's own acquisition of Corus Steel in 2007.
Doubters sniffed that Tata Chairman Ratan Tata, a car buff, had become too enamored of buying global brands, as Tata acquired Tetley Tea, Daweoo Commercial Vehicles, and the Pierre Hotel in New York. But Tata Motors has confounded those skeptics.Continue reading...
More about: Automotive, UK, China, India, Tata, Tata Motors, Nano, Jaguar Land Rover, Jaguar, Land Rover, Range Rover, Ford, Victoria Beckham, F-Type, Evoque, Tetley, Daewoo, Pierre Hotel, Manufacturing
auto motive
Posted by Dale Buss on April 20, 2012 11:01 AM

Tata Group long has been regarded as a great way to invest in the burgeoning economy and population of India, because the industrial conglomerate is the dominant business in that fast-growing country. But now, some investors are looking at Tata and its Jaguar Land Rover operation instead as a promising way to participate in the economic boom in China, in the commercial possibilities of Russia, and even in economic resurgence in the United States.
That's because Tata's $2.5 bilion purchase of the tattered Jaguar and Land Rover brands from Ford in 2008 has resulted in a turnaround of those venerable automotive enterprises — and has created rising expectations in the global investment community — as Bloomberg reports — that Tata will opportunize that progress with an IPO, floating an intial sale of shares in a reconstituted Jaguar Land Rover.Continue reading...
brand news
Posted by Dale Buss on March 21, 2012 09:04 AM

Adobe gets more social.
Amazon wrings profit from fulfillment.
AmLactin taps Olympic swimmer Dara Torres as brand ambassador.
Angry Birds to launch retail partnership
Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.
Arby's readies brand relaunch.
Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...
More about: Brand News, Adobe, Amazon, American Idol, AmLactin, Angry Birds, Apple, Arby's, Beats by Dr. Dre, Beetle, Boeing, Broadcom, Chery, Coca-Cola, Domino's, Dreamliner, Facebook, FedEx, Fiat, Google+, Grand Central Terminal, GSK, HP, Hartford, Hermès, Hipstamatic, Honda, HTC, Hyundai, Instagram, iPad, J&J, Jaguar Land Rover, Kohl's, Leaf, Mayo Clinic, Microsoft, New York, New York Times, Nissan, NYSE, Ragu, Sainsbury, Shang Xia, Subaru, Tesco, Umami Burgers, UPS, Unilever, US Airways, Volkswagen, VW, Walgreens, Dara Torres, Mitt Romney