Posted by Dale Buss on December 6, 2013 09:14 AM
Sears files to spin off Lands' End as company's struggles disenchant investors.
Nike features Man-U's Wayne Rooney in ads for new soccer ball as spokesman LeBron James hinders efforts to market his own new shoe.
Spotify introduces free mobile music service.
Dell offers employee buyouts to cut costs.
Electronic Arts refocuses to fix Battlefield bugs.
Ford pulls off lavish global launch of new Mustang and promises a convertible too, while company scion says CEO Alan Mulally isn't leaving next year.
GM may pull production out of Australia soon.
Hershey introduces Jolly Rancher in India.
Honda uses dealer cash incentives to push for better December than last year.
JCPenney discloses SEC peek into its finances.
Jaguar Land Rover plans Brazil output beginning in 2016.
NBC surveys feedback on The Sound of Music live telecast that featured tight integration with Walmart ads.
Nestle continues streamlining with sale of 10-percent stake in Givaudan flavor house.
Nissan crafts promotional car-design experience based on digital goggles.
Quiznos slows into a financial crisis.
Tesla dodges bullet aimed at its plan to sell in Ohio.
Unilever plans to cut SKUs by up to 30 percent and slash marketing headcount by 12 percent.
Posted by Dale Buss on November 22, 2013 09:14 AM
IKEA under investigation in France for snooping on workers.
Walgreens opens nation's first energy-net-zero retail store.
Microsoft heats up gaming-console wars with debut of Xbox One.
Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.
Acer brings back founder without pay to help struggling PC maker.
Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.
Apple wins a patent retrial against Samsung.
Bauer Media launches digital brand aimed at wealthy young women.
Beam and Cinnabon to introduce co-branded vodka.
Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...
Posted by Dale Buss on November 8, 2013 09:18 AM
FDA bans artery-clogging trans fats.
Adobe sees accounts compromised in big security breach.
Mattel gives Barbie doll a proportional makeover for China market.
Boeing warns it could build 777X jet outside of Washington State.
CBS admits errors in 60 Minutes report on Benghazi.
Fiat offers car-sharing service in hard-hit Milan.
Groupon is pinched by Gmail change and posts wider loss.
Jaguar Land Rover boosts profit for parent Tata Motors.
Kohl's adds emotional brand spots to holiday mix.
Marriott International buys African hotel chain.
McDonald’s sales growth remains sluggish.Continue reading...
Posted by Dale Buss on July 23, 2013 06:20 PM
Not wanting to be left standing outside a big pool of potential cutomers, Jaguar Land Rover has indicated that it wants to catch up with its German luxury-car rivals in China by developing new models, expanding its sales outlets and forging more local joint ventures.
The company, owned by India's Tata Motors conglomerate, has only had a presence in China for three years and sold just fewer than 20,000 units there in June—versus 45,000 sold by Audi and 35,000 by BMW.
And while car sales across the board have been cooling a bit in China, Bob Grace, Jaguar Land Rover's president in China, told Livemint that the luxury segment in China will continue to grow enough for expansion by all brands. "There is enough headroom for everyone to grow," he said.Continue reading...
Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
Posted by Dale Buss on February 1, 2013 10:34 AM
It's not exactly James Bond and his Aston-Martin. But British TV star Damian Lewis is just fine with playing a co-lead role with the new Jaguar F-Type sports car in a new promotional mini-movie for the new model.
Called Desire, the film is being made in collaboration with director Ridley Scott and features music by Lana Del Rey. Appearing alongside Golden Globe winner Lewis, who stars stars in Homeland, will be American actress Shannyn Sossamon. Jaguar is slowly revealing aspects of the mini-movie with behind-the-scenes featurettes, the latest of which (above) was posted this week.
The production echoes how BMW innovated in branded content about a decade ago with an online-only series of short films for the web.Continue reading...
Posted by Dale Buss on January 22, 2013 09:02 AM
McDonald's debuts new packaging featuring QR codes.
Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.
Walmart toughens ethics policies for suppliers with zero tolerance policy.
AB InBev wins court bid to get back Bud EU trademark for beer.
Boeing faces intensifying probes on troubled Dreamliner.
Caterpillar woes deepen in China.
Cumulus brings country music back to New York City radio.
Daimler commits to innovation in mobility.Continue reading...
Posted by Dale Buss on December 13, 2012 09:04 AM
Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...